We caught up with the brilliant and insightful Paige Harrison a few weeks ago and have shared our conversation below.
Paige, looking forward to hearing all of your stories today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
One of the biggest risks I have taken is starting BeeMore Aesthetics. It was late 2020, and I was a new mom navigating the post-COVID world. Like so many, I was feeling disconnected and longing for community. I always had, what seemed like, a far-off dream of one day starting a business where I provided cosmetic neurotoxin services. The use of neurotoxin is a big part of my practice, but for therapeutic indications (chronic migraine, etc) instead of cosmetic, and I am very well comfortable with the medication. So many of my friends were receiving cosmetic neurotoxin, and I thought “I should be the one injecting them!”
I had the idea, the knowledge, and the desire, I just had to put it into action. When I set my mind to something, it does not usually take too long before I make an idea reality, but there was a lot of moving parts, and I was going into unchartered territory as a business owner. As expected, when starting a business, there were road blocks. Looking back, I realize that my own fear of failure made those road blocks a lot more obstructive that they were in reality. There were many times where those blocks made me temporarily call it quits on the business plan all together. It was a few close friends who were business owners themselves who ultimately gave me the final push to overcome all of the obstacles that I was presented with, and make BeeMore Aesthetics happen.
There were so many risks I was weighing in my head, prior to and in the process of launching the business, mostly in regards to the time and financial commitment it would take. I had to trust that the cost of training, and malpractice insurance, and purchasing the medication would be a worthwhile investment.
Taking that risk was easily one of the best things I ever did. There is no way I could have predicted the immense joy that has come from starting this business. It has given me confidence in myself and my abilities. It has shown me that reality can be so much better than our dreams, but we have to get out of our own way, and stop creating roadblocks that aren’t really there.
Paige, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am a board certified physician, and the owner of BeeMore Aesthetics. I am a 30-something single mama to a beautiful little woman.
I was born and raised in Hagerstown, Maryland, and went to medical school at Philadelphia College of Osteopathic Medicine,
My specialty is Physical Medicine, or as I like to think of it, quality of life medicine. On a day-to-day basis, I treat patients with musculoskeletal, and neurologic conditions. Throughout my medical career, I have been using neuromodulators (Botox, Dysport, Xeomin) to help people with muscle tightness, and chronic migraine. Many of the muscles targeted in the chronic migraine treatment, are also muscles that are treated for cosmetic purposes, which led me to get further training for cosmetic neuromodulator treatments.
I started BeeMore Aesthetics in search of a community, and that is exactly the feel you will get during your appointment with me. I take time to listen to concerns, and set realistic expectations with each treatment. I want all of my patients to be completely satisfied, and feel safe to voice concerns with me. I offer complementary touch ups following the initial visit, to insure each client gets the perfect look they paid for.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy for growing my clientele is providing quality attention and service to each client. I have found that word-of-mouth is the most effective way to build a quality book of clients. If clients are happy, and feel taken care of, and heard during their treatment, they will share this with friends, family, and coworkers. I have had to do little to no marketing, or posting on social media, and I attribute this to the quality care and attention I give during each treatment.
Other than training/knowledge, what do you think is most helpful for succeeding in your field?
One of the most important things to a successful aesthetic business is listening to patients goals, and setting realistic expectations of what is possible with a particular treatment. This leaves patients feeling informed and empowered, and less anxious about what to expect as their results set in from their given treatment.
Contact Info:
- Website: Beemoreaesthetics.com
- Instagram: @beemoreasesthetics
Image Credits
Jessica Leigh Photography