We caught up with the brilliant and insightful Paige Frisone a few weeks ago and have shared our conversation below.

Alright, Paige thanks for taking the time to share your stories and insights with us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

Getting certified in the emotional processing system I now offer required me to do my own healing work first. And while I had been committed to healing throughout my life, this was the first methodology that I could offer myself any time of day, any day of the week. Having this newfound relationship with myself, with newfound tools to call on, I could track progress in a different, perhaps more expedited, way.

Prior to my certification program, it wasn’t clear to me that I would have my own business. I knew I wanted to be of service and I was aware of my gifts, but I had no clarity about how to put them into play. That said, after beginning the certification program, I reached a point where I was sustainably healthy. Due to the firsthand transformation I had after countless ineffective therapy-based experiences, I was passionate enough about what I learned to launch a business about it.

After receiving my certification, to be honest, I had no awareness of the logistics of building a business. I took a business building course that assisted me in creating a 90-day plan prior to launch. Some of these steps included establishing the LLC, filing legitimized IRS documents, opening bank accounts, hiring a CPA, obtaining booking software, branding, marketing, and creating social media accounts.

Though I had a structured three-month timeline to complete these initial steps, I completed my endless to-dos in just three weeks. I put my head down, knowing the only way through was through. I didn’t know that I couldn’t jump from certification to holding space for others immediately. Truthfully, that’s all I wanted to do.

For those three, rigorous weeks, I was paralyzed by the constant unknowns, the unfamiliar vocabulary of business owning, and administrative duties. I remember waking up confused, going to bed confused, and struggling to juggle my emotionality with the need to get it all done. It wasn’t my favorite time.

Still, in hindsight, I’m forever grateful for those initial weeks. They tested my boundaries, passion, vision, and belief in myself. I became more competent and educated in finances, time-blocking, discipline, and consistency. I’m a quick study by nature, so I treated this time like a condensed semester of business school. I kept my end goals in mind and heart each step of the way, regardless of the frustration, fear, and overwhelm.

One of the best gifts from this process was working what I call the “change” muscle. Though change had been something I avoided (and quite honestly, hated) throughout my life, this business launch forced me to get familiar with change—and the unknown—really fast.

There are times in my business today when I find myself falling back into familiar, habituated patterns. The emotions take over, I’ll question myself, and constantly strive to do more and better.

Each time I get stuck, I remember how I operated at the start of this business. That moment forever remains a model and inspiration for me to know that I did hard things once and I can do them again. I have proof. I know now that the reward for taking risks and betting on myself is always just around the corner.

Paige , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a Subconscious Health Practitioner, Professional Writer, and Award-Winning Impact Speaker dedicated to helping people with depression, anxiety, trauma, and addiction heal on a cellular level. To do this, I guide clients through an integrative emotional processing system that uses over 14+ modalities from Eastern and Western medicine combined. Some of these methods include, but are not limited to: Traditional Chinese Medicine (TCM) and the Five Element Theory, Neurolinguistic Reprogramming (NLP), Chiropractic Philosophy and Applied Kinesiology, Aromatherapy, Chakra Balancing, Holographic Repatterning, Emotional Freedom Technique (EFT), and much more. I like to say that we don’t do a little bit of each of these things, but these pre-established systems inform this process in a way that’s different than anything I’ve experienced.

Using these techniques, together, we locate and harmonize the exact memories and emotions that live in the subconscious—the 95% of the reactive brain—to create a life of optimal health and wellness.

Phew. I know. That, in itself, is a LOT. But it’s the coolest and most effective form of emotional processing I’ve ever come across. (And I’ve studied oh, so many healing methods.) I’m an enthusiastic learner of life and this work helps honor the creative, intuitive, somatic, and scientific parts of me. I get to geek out about the intersection of science and spirituality, genetics and epigenetics, the visible and invisible, the personal and transpersonal, and so much more. Consciousness is vast. Subconsciousness is infinite. This work has shown me to expect miracles and that we are designed to heal. Period.

When we understand the mind, which is 5% conscious and 95% subconscious, we can better organize and understand what role these parts of us play. From there, we can dialogue with them and heal the default programs that keep us stuck in fear, self-judgment, panic, and overwhelm.

Essentially, anything we’re not consciously choosing is coming from the subconscious. That may show up as physical symptoms, relational patterns, looped thoughts, a diagnosis, or financial struggles.

It’s easy to perceive that our life stress comes from this person or that situation when, really, the emotions we feel about those stressors originate from past parts of us that haven’t been fully processed. Present-day emotions can bring us to the exact original signal, the first time we ever felt that way. So, locating the root of that emotional charge and integrating that cellular memory can stop those patterns from showing up.

I hear countless clients coming in with horror stories about other healing experiences they’ve had. And others haven’t found results with more conventional treatments like therapy and psychiatry. While I do feel everything has a time and place, I find more often than not, people know exactly why they’re struggling. Often, we know that we have negative thoughts, emotions, and patterns and most are capable of talking about that all day long. In my opinion, self-awareness isn’t where sustainable change occurs, because talking only uses 5% of the conscious brain. So why not go deeper? Get to the root?

Often, these root memories are stored in childhood, past lives, and/or generational patterns. Never have I had a client come in thinking we were going to land where we did, which is the beauty of the work. We seldom consciously know what’s happening subconsciously, unless and until journeying into that realm.

How did I get into this work? Oof. Loaded question. I was in therapy starting at age seven for chronic night terrors, trauma, and constant feelings of unsafety. This was also the same moment I experienced energy healing for the first time. I grew up with a strong spirit and sensitive soul, which has informed my truest essence on this planet.

Still, the culmination of these difficulties manifested in high school as severe depression, anxiety, self-harm, anorexia, and exercise addiction. I proceeded to lose more than 10 years of my life in and out of treatment centers, hospitals, psychiatry offices, and various levels of therapy.

Though I struggled to maintain relationships, hold down jobs, and finish school (I eventually did), I experienced firsthand the benefits and limitations of the conventional, Westernized treatment system. While I cycled through intensive levels of care, I juggled my studies in English Literature / Creative Writing and Contemplative Psychology. Beyond the therapeutic methods I had already experienced throughout my life, I went deeper into transpersonal psychology, vibrational medicine, and alternative and integrative healing techniques.

During my senior year of college, I interned for a Zen Priest, Biodynamic Craniosacral Therapist, and Clinical Herbalist. We practiced energetic, body, and botanical-based practices, exploring flower essences and our relationships to the Self, plants, and the planet at large. This experience transformed my relationship to, well, everything.

As you can see, I have lived through extreme and polar experiences. Throughout my lifelong personal, professional, and academic studies, I grew confident that what I now offer was the most holistic, intricate, and comprehensive healing experience I’d found. Ultimately, it worked for me and I wanted to see if I could help others seeking similar results. Now, I find my typical client, ironically, is very much like the me of past. Someone who feels they’ve tried it all and to no avail. That’s where we begin.

To date, what I’m most proud of professionally is, in no particular order: Building a business, receiving professional certification, being featured in a documentary about my life as a solopreneur, taking on the world’s largest virtual stage for women, winning an Impact Speaker award, and most recently, speaking on an international stage. Oh, and launching a book!

The book is called “Women Thrive Vol. II: Inspiring True Stories of Women Overcoming Adversity.” One thing really has led to another and the ride is nothing short of incredible.

How about pivoting – can you share the story of a time you’ve had to pivot?

*Cue Ross from Friends.* I find that business ownership is a game of constant pivots. In my first year, I solely offered my subconscious healing sessions. While that worked for a short while, as that was always the main goal, I was soon met with stagnancy. I grew stagnant emotionally, financially, mentally, everything.

I realized that I had worked hard to make my entire business one thing at the expense of honoring all parts of me. Of course, you don’t have to monetize all parts of you. But I longed for more diversity in my schedule, as much of my creativity is expressed through my business.

Generally, I think it’s important to maintain perspective. I find that it’s easy to lose that in the hustle of business building, sometimes. I find this world puts far too much emphasis on work as identity and I have subscribed to this inaccuracy in the past. After moving through yet another bout of fear, panic, and overwhelm (the trifecta), I realized I had neglected the other half of me—writing.

It’s wild how easy it is to forget such important parts of what makes us who we are. So, I went back to the drawing board. I decided to focus less on client acquisition and more on writing. Once again, I self-studied my way into the corporate writing world and acquired two huge contract writing positions that offset the stress and stagnancy I’d been feeling in my healing business. Hooray for supplemental income!

After juggling the healing and writing aspects of my career, another year down the line, I began to feel that same stagnancy I’d felt before. Now, I don’t necessarily feel that everyone’s answer to stuckness should be getting busier. It just so happens that was my method (and one with a heavy shadow side).

Being busy is not my end goal, but it’s a great way to shift energy and get more clarity, so long as it’s not escapist or distracting from the ability to be with yourself each step of the way.

Though I had been honoring two of my gifts, I found myself emotionally off-balance. I wondered what else I was missing, or what more of me needed to be brought into the equation. After many months of emotional distress and confusion, I finally had my long-awaited “ah-ha” moment. I remember being a child with infinite passions and many dreams. I remembered that I’d always wanted to educate and speak.

Alas, I pivoted my energy to this explore desire and landed myself on the world’s largest virtual stage for women speakers as a first-timer this past year. It was genuinely a life-changing experience.

As a spiritual person, I like throwing darts at the universe to see what sticks. I know I create and process quickly, (sometimes too quickly for my own good), and I’ve learned to trust my intuition more and more.

These days, the new and necessary pivot is now editing down and scaling back my countless pursuits. I understand that it’s common for entrepreneurs to live by this hustle—to constantly build, create, and launch. That said, while I appreciate the dedication, I’ve been burnt by it too. It’s not always sustainable. I desire simplicity and ease in life. I encourage us all to pace ourselves.

I’ve learned that sometimes the pivot is calling more in. Sometimes it’s discernment and learning when (and how) to say no. Sometimes it’s hitting the pause button and picking something else up, or just taking some time away. I find all of these pivots are needed at some point, but only your intuition can know when to use which strategy. I am at peace with continuing to learn what this looks like for me day in and day out.

How did you build your audience on social media?

Off the bat, I’ll share that I have a tendency to make things harder than they need to be. That said, I’ve grown to love this about myself. Because in my doing things differently or less efficiently than others might, I find exactly what does and does not work for me. I learn by doing.

I am a grassroots person in nature. I foster relationships because that’s natural to me and I struggle when I compare myself to what others are doing. I’m the type of person to reach out to every single person I know. That’s how I got my first clients.

I had been off of Instagram for a year prior to launching my business. While it was easy to think this was a disadvantage, I was excited to have a fresh start. All of my efforts could be focused on business, not muddled by the recreational use of a personal account.

If you’re in a position where you have personal accounts, I would make separate business accounts going forward. Let your circles know you’re transitioning to or adding a business page, and get clear on what content you’ll post and where to honor that distinction.

First and foremost, to build my audience, I started following like-minded people. People I knew, people I didn’t. I reached out to each person I followed to introduce myself or check-in, learn more about what they offered and their values, and see how we might be able to support each other.

It became clear to me early on that as a solopreneur, the need to build community was critical. I’m so grateful to have trusted my instincts from the jump. I also have a background in sales and cold pitching, which didn’t hurt. I will say, however, that as a heart-centered service provider, it’s not my mission to hit hard with sales lingo. It did help me build relationships with my local communities, though. I have no problem setting appointments with local offices and practitioners to build my referral network, which I also recommend. Relationships build followers, locally and globally.

From a branding and marketing perspective, I made all of my social accounts consistent with profile pictures, event covers, and profile descriptions with all of my contact information. Additionally, I surrounded myself with the right people to guide me on strategic branding and marketing, all the while honoring my desire to have everything unfold organically.

If you’re just starting out on social media, I would get a journal dedicated to mapping out your social media strategy. What happens online is just the tip of the iceberg. The brainstorming, research, and content planning are necessary behind-the-scenes components.

I find so much of social media success is you finding YOUR way, versus listening to someone else’s. For me, as a self-study, I have discovered so many of the answers live in the questions, like:

What are your values? How do you want people to feel when finding your page? What adjectives describe you, your brand, and your offerings? What types of posts will you create? I would recommend a combination of personal or reflective posts, testimonials, videos or reels, static images, and multi-slides. Depending on the social media platform, you can also study hashtags and trends to see what’s relevant to like-minded creators and their followers. Memes are GIFs are also fun and humorous ways to create content.

It’s important to identify how to be consistent and diverse at once. You can also batch-write your social media copy and schedule posts in advance to propel your time freedom. I would find a downloadable content calendar template that can help you get clear about what days and times to post. Much of this will be experimental, as the algorithms are always changing. Take care of yourself throughout the process.

Ultimately, I work to be honest, raw, and real on social media, even though that feels counterintuitive sometimes. I find that prospective clients and followers will show you what they need or want from you, too. Don’t be afraid to ask them. I would also recommend focusing your energy on one or two main platforms. In this day and age of endless social media options, it can be incredibly overwhelming to know how to time-block and tend to all of them.

I personally love Instagram and Facebook for social media, but others have success more on TikTok or elsewhere. Know that every social media channel has a different energy and attracts different people. I would do your research. I also have written for corporate companies that discuss social media and digital marketing methods, which are available to you on the “Publications & Press” page on my website. Enjoy!

Contact Info:

• Website: https://innerrealmwellness.life/
• Instagram: https://www.instagram.com/innerrealmwellness/
• Facebook: https://www.facebook.com/innerrealmwellness
• Linkedin: https://www.linkedin.com/in/paige-frisone-5072551a2/

Image Credits
Impact Speaker Award Image: Women Thrive Black and Pink Women Thrive Book image: Women Thrive Photo with headphones: Randy Katz Photo of me speaking: Jennifer Williamson Headshot: Jennifer Williamson