We caught up with the brilliant and insightful Paige Bond a few weeks ago and have shared our conversation below.
Paige, looking forward to hearing all of your stories today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
I started out my career on the basis that I wanted to be the best couples therapist around town. Little did I know, that really doesn’t make me stand out and marketable. I did the trainings and certifications to gain the skills to be seen as the “the expert couples counselor” but realized that was still too general. There are TONS of expert couples therapists. At the beginning of this year I joined a business coaching program, which helped me redefine the population who I do my best work with.
I had been sought after as a therapist specializing in consensual non-monogamy for both individuals and couples but I hadn’t marketed myself as such due to fear of that turning away so many other potential traditional clients. I decided that the only way I was going to shine is if I made myself stand out. I revamped my marketing on my website and therapy directories, started networking myself as an expert working with people pleasing millennials opening their relationships to tame their jealousy and love with ease and -voila!
I’ve been able to curate my private practice with my ideal clientele and showcase myself as the expert for folx exploring non-monogamy despite my fears of how it would come off to my more traditional viewed colleagues and family.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Paige Bond and I’m a licensed marriage and family therapist in Florida and can provide telehealth in South Carolina. As many can share this story, I was a child of divorce and I always wondered why my parents got together. After their split, I became obsessed with wanting to know what keeps relationships together and found my desire to be a couples therapist. I currently provide individual therapy, couples, therapy, and therapy for polycules (polyamorous relationships) focusing on creating secure and happy relationships with their chosen partners and themselves.
With my Jealousy to Joy framework that I have created, we focus on correcting unhelpful relationship patterns that keep clients stuck, learn self compassion and emotional regulation skills as well as healthy communication, and eventually gaining compersion for their partner. This framework will eventually be packaged into a self-learning course that clients could have access to at any time!
I am most proud of having the privilege of clients trusting me to walk them through their darkest moments and lead them to more secure and fulfilling relationships.
Have any books or other resources had a big impact on you?
Yes the most impactful book I’ve read was Essentialism: The Disciplined Pursuit of Less: by Greg McKeown. The book addresses the importance of cutting out the “stuff” that is not necessary to engage in a fulfilling life. This showed me that I truly don’t need to work a “9 to 5” to make it in the biz and that my business will be successful running in a way that keeps me energized.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing my client base is networking with other professionals, providing good services to my therapy clients, and creating free educational resources to my clientele.
Contact Info:
- Website: www.paigebond.com
- Facebook: https://www.facebook.com/PaigeLMFT/
- Linkedin: https://www.linkedin.com/in/paigebondllc/
- Other: Podcast: https://anchor.fm/stubbornlove