We’re excited to introduce you to the always interesting and insightful Oyuki Segura. We hope you’ll enjoy our conversation with Oyuki below.
Oyuki, thanks for taking the time to share your stories with us today Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?
Being in the custom gifts + event favors industry profitability sometimes is hard because it often feels like “so many people are doing the same thing.” Especially with social media trends you have to set yourself apart as a business. Show your customer how you can bring their vision to life like no one else can, which is what we do at Millys Custom.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Milly’s Custom Creations is a business that creates and sells personalized bespoke wedding favors + bridal decor and Custom Gifts. We are based in Miami, FL. We are a family owned business who are enthusiastic about providing personal touches for a couple’s + families big day/ event. We enjoys how helping bring the customers vision to life can help make an event bespoke and particularly memorable.
Milly’s Custom Creations is owned and operated by Oyuki Milly, a first responder by day + creative at night. She established the company with her Step- father in early 2018. After he passed away just a year later, her family jumped in to help her and she now runs the business with her mother. A graduate of FSU + John Jay College, Oyuki is passionate about her work, and is always learning to keep up with industry trends.
The team at Milly’s Custom Creations offers a variety of products for sweethearts, expecting mothers, bachelorette parties, family trips and so much more to choose from. personalized creations suited for any occasion including gift boxes, water bottles, glassware, apparel, + seating charts and so much more. Being born + raised in Miami Millys Custom has an art deco branding which can’t be missed.
Millys Custom Can not wait to help turn a normal item into great memory. The customer service and family feel you get when working with us is like no other.
Can you tell us about what’s worked well for you in terms of growing your clientele?
In a digital world often times customers want to see a product. Growing our clientele on social media has been one way but markets have been amazing for us. This is because people get to see us meet my mother and I. A face behind a brand is very important.
It is very easy to go on esty ( which we have a shop on) or our free standing site and look at photos of pass events. But when you meet us, Talk to us, we get to start the creative juices following.
Markets from Homestead to Ft. Lauderdale have been a huge help for customers to see what we do and how we do it. Often times we will bring some of our smaller machines and customize items on the spot.
Let’s talk about resilience next – do you have a story you can share with us?
I started this business with my step father who believed in what i was doing since I was planning so many of my co workers weddings + decorating for events all the time.
After his passing it was a huge hit for me. I am 100 percent a daddys girl and not having him there was hard. I didn’t even want to keep the business open. But thats when my mom stepped in and reminded me of the strong willed young lady she raised. She had watched my father and I grow this business from nothing. Nether of us had any business knowledge we were just having fun.
Over coming his passing with the help of my mom made me want Millys Custom to be a household name.
Contact Info:
- Website: www.millyscustom.com
- Instagram: millyscustom
- Facebook: https://www.facebook.com/millyscustomcreationsllc
- Other: pinterest – https://www.pinterest.com/Millyscustom/_shop/
Image Credits
Images by Shari Alisha instagram @bysharialisha Images by Instagram @theforefrontmediagroup