We recently connected with Owen O’Donnell and have shared our conversation below.
Alright, Owen thanks for taking the time to share your stories and insights with us today. So, naming is such a challenge. How did you come up with the name of your brand?
Well I reside in and do most of my business in the tight knit Pikesville area of Baltimore , a big small city. I have been a makeup artist for 20 years and worked for many others as well as various partnerships , even media companies , always stepping back and putting the corporation first, like many others do. Even the big ones will tell you it’s the people that make them though- sincere or otherwise. When It came time that the pull to be self employed and beyond was too strong to turn down I was actually at my favorite full time job that I’ve had, a spa chain called About Faces I needed to be different and offer more than just a makeover. I think of it as uncovering, not covering. A way to build relationships and hopefully confidence. – Personal shopping, products, a makeup lesson, seminars, talent sourcing, brand building, media , and sure makeup and a bonus hair stylist for big day too! “ “With Owen” came from a joke at a local bat mitzvah where the host said I had makeup with Owen and all these heads turned and said Oh I was with Owen earlier. Before I could afford marketing people would ask how I accomplished all of this without PR. Simply tell a local woman! I went shopping with Owen …… we’re here on the morning news “ with Owen ” . Whatever you’ll have. Someone at a client appreciation night exclaimed Owen’s with everyone early on lol . A local business coach Monyka Berrocosa that owned My City For Her , helped me pull together the name and even LLC and we realized it could always grow and include more even post pandemic. Stay tuned for WO2 – With Owen Squared post Covid and I hope to include you in the excitement. Thanks!
Owen, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
We’re always excited to inspire and provide or source and guide you to be comfortable at your best for whatever the upcoming occasion . After the past two years you may just find you want to make any day an occasion! Here to tell you go for it and help get you there. I have always done makeup and shopped or sold it in a way that is geared towards discovering what is possible , not what limitations our own beauty has been put under. There is so much even as a nearly 40’year old bald male I feel I can handle if I have a little bronzer, concealer, and brows that show up that I just don’t know I would have the confidence for without. Many lean towards plastic surgery in these times which is fascinating and maybe ok. It also may not be what you really needed after gaining a little info on facial and social balance while changing perspective. Is it too much? Is it too litttle. Who’s going to care and why? No limits with age, color, or sex and usually even willing to have an honest conversation about income. Just reach out . 4102364427 20 years of experience and always willing to share.
Any insights you can share with us about how you built up your social media presence?
Don’t be afraid or feel like an imposter. Welcome everyone. Have a reason for them to stay ready and let them decide to continue to engage. They’ll probably think you’re cool and have just been waiting for you to come along! On a side note: go be with your clients Stay late. You deserve to be there too!
Looking back, are there any resources you wish you knew about earlier in your creative journey?
Yes. Basic structure for starting a business and generating the needed result. It’s more a simple mathematical check list of even the smallest supply and demand with a plan than most realize. If you stick to it it works. Many don’t . I have my moments too. Proud to know some in development that love to share this formula for a living . I guarantee the more you find out the more you’ll go ohhh… and aha. so simple. Kind of like connecting the dots with makeup.
Contact Info:
- Instagram: @[email protected]
- Facebook: https://www.facebook.com/profile.php?id=100057286937950
- Linkedin: https://www.linkedin.com/in/owen-michael-o-donnell-makeup-expert-b7006013b
- Youtube: https://youtu.be/a6161PqB6eg
- Other: https://youtu.be/0bAvxqmi7zM