We caught up with the brilliant and insightful O’Shane Ellis a few weeks ago and have shared our conversation below.
O’Shane, thanks for taking the time to share your stories with us today Parents play a huge role in our development as youngsters and sometimes that impact follows us into adulthood and into our lives and careers. Looking back, what’s something you think you parents did right?
My mother instilled self discipline, hard work, commitment and high performance in me and my siblings from a tender age. Growing up I’ve always seen her work long and hard to achieve high results in all her jobs. She has always been an over achiever in everything she does. When I was younger all I could remember is seeing my mother working long hours very hard and being very meticulous with her ways of working and results. I remember some evenings after school I would go to her place of work and would help her to check off cash or balance her books and I would sit and listen to the conversations being had with the other employees or vendors.
This made me want to become a Businessman having seen my Mother over the years. Without knowing it she has taught me the importance of being disciplined and having high work ethics.

O’Shane, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am O’Shane Ellis, CEO and Founder of The Entity JA, full service Events & Entertainment solution company for the Hospitality & Tourism industry in Jamaica and across the Caribbean.
We take pride in owning the task from concept to execution to ensure every element is designed, aligned and has exceeded the clients’ expectation.
The Entity Ja, was established in 2011 by O’Shane Ellis our Founder & CEO with the desire to create exceptional and over-the-top experiential entertainment.
With a Management and leadership team with over 20 years of experience collectively, our diverse portfolio of artists, musicians, and creatives provides world-class experiences that deliver lifelong memories. The Entity JA has a dynamic portfolio of services, production, event logistics, talent management, and multimedia.
The Entity JA will transform the clients’ expectations into a direct to consumer framework, realizing the clients’ expectations of world-class products.
Have any books or other resources had a big impact on you?
Yes. There are a few books that has helped me with People Management and Mindset. They are: – The Dream Giver by Bruce Wilkinson
– The Compound Effect by Darren Hardy
– The 10X Rule by Grand Cardone
– Napoleon Hill’s Outwitting the Devil
– Shad Helmstetter – What to say when you talk to yourself
– Who Moved my Cheese by Spencer Johnson & Kenneth Blanchard
– How to win freinds and influence people by Dale Carnegie
– Start why Why by Simon Sinek
– Get a grip by Mike Paton & Gino Wickman
– Winning by Tim Grover & Shari Wenk
– The Entrepreneur Roller Coaster by Darren Hardy
– Find Your Why by Simon Sinek
– Relentless by Tim Grover & Shari Wenk
– Mastery by Robert Greene
– 12 Rules of Life by Jordan B Paterson
– Extreme Ownership by Jacko Willink
– How to own your own mind by Napoleon Hill
– The Psychology of Money by Morgan Housel

How do you keep in touch with clients and foster brand loyalty?
We keep in contact with our clients through various mediums i.e. Social Media, Newsletter, our Booking system that also does a CRM follow up to our clients. We foster Brand loyalty by ensuring when clients book with The Entity JA they trust that they will receive value and uniqueness in our offerings.
So we are always keen on the various trends in the Industry and ensure that every booking is handled with care and we are constantly guided by our CORE Values, which are Integrity – Diversity – Customer Experience – Fun – Innovation
Contact Info:
- Website: https://theentityja.com/
- Instagram: https://www.instagram.com/theentityja/
- Facebook: https://www.facebook.com/TheEntityJa
- Other: www.tiktok.com/TheEntityJamaica
Image Credits
SnapDat Photos

