We’re excited to introduce you to the always interesting and insightful Os Hillman. We hope you’ll enjoy our conversation with Os below.

Os, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Os Hillman’s Marketplace Call By Os Hillman

In order to give you a perspective on how I came to investigate this entire area of work and faith it is important for you to understand a little of my own journey.

I was raised in an upper middle class family in the South. I was the only boy among five children. My dad was a successful businessman in the toy industry. He began his career owning and operating a toy store and was probably one of the first pioneers to use television to sell products in the last 1950s during the Christmas season. His program was 30-minutes long and featured many of the new toys during the Christmas season. He would direct people to the store. Today, we call these infomercials.

Later, he became president of a toys and hobbies distributorship. In 1966 they sold 2 million yoyos and were known for the distribution of a little known airplane part called “The Slinky.”

I was very active in sports growing up and my dad was a great encourager in this area. When I was eleven I began to play golf and became a very good junior golfer. By the time I was fourteen years old I had broken 70 three times and had three hole-in-ones. However, when I was fourteen my dad was killed in an airplane crash. Our family had always been a church-going family, but knew little of the concept of walking in a personal relationship with God.

This accident ultimately led my Mom to a more intimate relationship with God as a result of a miraculous encounter one night when God spoke to her in an audible voice, “Trust me Lillian”. She was at the point of a breakdown resulting from the loss of my father.

Over the next several years, my goals were focused on playing golf for a living. I received a golf scholarship to the University of South Carolina. When I finished school, I turned pro only to become frustrated with my inability to get to a level to play professionally. This frustration ultimately led me to ask questions about my purpose in life. This quest would lead me to investigate God’s purpose for my life. A few months later through the influence of my mom and a pastor I became a Christian in 1974.

As the years went by I decided that golf was no longer the profession I felt God wanted me to be in. I made a career change into the workplace of sales and marketing. After being in various sales careers for six years, I ultimately found myself longing to grow more in the Lord and serve Him more. I was involved in starting a church with two other men and we were seeking to be used of God. This led me to begin thinking about whether I was “really sold out” for God and whether I needed to go to seminary. “Perhaps I was really called to be a pastor,” I thought to myself.

I decided to take a leave of absence from my job and went to a three month Bible study course held in California. This school was associated with churches around the country and made the students aware of needs of local churches throughout the country. I decided to move to Atlanta to serve as an assistant pastor only to have the position removed after three months. This led me back to the business world and in hindsight, I see that it was the hand of God. I ultimately learned that I was never cut out to be a pastor or in “vocational ministry”. I was designed to be in business. But, I could not help but think of myself as a “second-class” Christian who was not quite sold out to the purposes of God. I don’t know that anyone was saying this to me, but it was more implied by the culture.

For the next fourteen years, I would invest my life in business as a Christian seeking to reflect Christ in my world. I began an ad agency in 1984 called The Aslan Group, named after Aslan the lion in the Chronicles of Narnia series by C.S. Lewis. Aslan represented Christ in the story. Our work would receive many international marketing awards. I felt I was a good Christian business person who gave more than ten percent of my income to the church, shared my faith with others, and was considered a model Christian among my peers. But there was another side to me that was not totally evident to myself at the time. I struggled with my marriage relationship and discovered a real unhealthy focus on building financial security. I had some underlying control issues that surfaced from time to time through anger. We had been in marriage counseling most of my married life.

In 1994, my world fell apart. I had made enough money to retire if I had wanted to at the age of 44. I was playing golf a few times a week. We had a home on the golf course. I had a life that many would have longed for. My walk with God was “adequate” in my eyes and did not see that I was much different than any other Christian businessperson I knew. Then one day my wife of fourteen years announced she wanted to separate. This would lead to a divorce two years later. Investments of more than $500,000 disintegrated over a period of a few months. And 80% of my business was lost during the same period along with clients who failed to pay bills of more than $140,000. My world quickly changed from having a successful small business and family, to having no family, little money and a shell of a business. I was devastated.

I recall having heard stories of other business people in the past that had gone through difficult times. I always looked at them with a judgmental attitude thinking they made unwise choices and reaped from those choices. But my problems did not stem from unwise choices. At least they didn’t appear that way to me. I was forced to find answers. I was in enough pain that I was motivated to find answers. And so, for the next two years I would seek answers. I questioned what I had done wrong and why God allowed this to happen to me.

The first year of this “seeking journey” a man came into my life that would provide one piece of the puzzle. I worked on issues related to my character and myself. The next year the same would be true. Another man would come into my life that would provide insights into what God was trying to accomplish in my life. Finally, two years into the process I was sent an audiotape from a man named J. Gunnar Olson. He was the founder of the International Christian Chamber of Commerce. In that tape he talked about a phenomenon going on in the world he called the “Joseph Calling.” He described many in business who went through great trials as part of a calling by God to be a Joseph in their day. This peaked my interest so much that I learned that Gunnar Olson was going to be in Washington, D.C. a month later to host their international conference. Gunnar was from Sweden.

The year leading up to this meeting was a year in which I had begun studying the scriptures to find out what God said about adversity, faith and work. I had begun studying the life of Esau, who despised his birthright for porridge and how this man seemed to even represent those in the workplace who did not understand their true calling to the workplace. I studied the life of Joseph and how God used his adversity to lead him to an ultimate calling in his own life, but through much testing and trial.

During this time I launched a magazine called Christians In Business, only to have it die after one issue due to lack of funding. I lost $50,000 in the venture. That would be yet another lesson in this pilgrimage of learning to walk with God in the workplace amidst great trials. By the time I flew to Washington to meet Gunnar I had more than three hundred pages of material written on the subject of walking with God in the marketplace. I was also studying the life of Esau and how his life often represents many of us in the workplace. His life was a life of self-gratification, despising his own birthright for porridge. I felt that men and women  were despising their workplace calling for what their work lives can bring them materially.

When I walked into the suite with Gunnar and fellow board member James Lockett, he invited me to sit down. He asked me to tell my story. For the next few minutes, I recounted my story in every gory detail. When I finished he looked at James and began to chuckle. At that moment I did not know whether to stand up and leave, or smack both guys! I could not believe their response. They immediately apologized and said, “We are not trying to be rude to you, we have simply heard this story so often that it is uncanny to us.” “Be assured, my friend, you are one of God’s Josephs He has called.” At that moment, life began to take on a whole new perspective. For the next few minutes, Gunnar pulled out a napkin and began to draw two diagrams that became the centerpiece of understanding for me regarding what I was going through.

As I returned home the next day. I realized that the two years leading up to this encounter were not merely two bad years, but preparation for something God had in mind for my life, even though I had made mistakes that I was deeply sorrowful over. An encounter I had just 30-days earlier now made sense to me. Some of the pieces of this puzzle were now beginning to form a picture.

I mentioned earlier that God had brought a man into my life who discipled me in areas where I had never been trained. I was discovering many new spiritual truths about myself and Christians in the workplace. I came to identify with the struggles of Esau and Joseph in their desire to understand their own birthrights. I began to write about these discoveries to help other workplace believers understand their own callings through business.

One morning on a weekend getaway in the mountains, my friend looked at me and said, “Do you know the meaning of ‘Omar’?” Omar is my first name. My real name is Omar Smallwood Hillman III. Dr. Smallwood was the doctor who delivered my grandfather. No one, not even my mother, knew the origin of “Omar.” They put the “O” and the “S” together to call me “Os.” “You need to know the meaning of ‘Omar’” said my friend. It has something to do with your future.”

Startled by his assertion, that night I looked up the name of “Omar” on a computer program. Here is what I found: “Arabic for ‘first son’ and ‘disciple,’ Hebrew for ‘gifted speaker’, and German for ‘famous’. Rooted in the Middle East, this name is rarely used in the West. Omar was the grandson of Esau.” These were the chiefs among Esau’s descendants: The sons of Eliphaz the firstborn of Esau: Chiefs Teman, Omar, Zepho, Kenaz (Genesis 36:15).

I was shocked! I had just written 300 pages of material on the relationship of Christians in the workplace to the life of Esau. My friend quickly concluded that God had called me to free Christian men and women from the “Esau life.” And He had allowed me to receive a name that related to the person of Esau. It was the closest thing to a burning bush experience I’d ever had. Could the Lord be this personal with us?

A Genuine Movement
A few months later I had lunch with Larry Burkett, the president of a ministry called Christian Financial Concepts, now Crown Ministries. Larry had written a great deal about Christian business practices and had created a workshop called Business by the Book and a book by the same name that had been developed a few years earlier. I met with Larry to share with him my observations about what seemed to be an extraordinary trend of new grassroots marketplace ministry groups birthing throughout the country. He was seeing a similar tend and asked if I might invite some of the major marketplace ministries to a roundtable discussion for the purpose of comparing notes.

I agreed to host a gathering with his help and invited the top four or five ministries that I was aware of to a roundtable discussion. These were groups like CBMC, Full Gospel Businessmen, Fellowship of Companies for Christ, etc. I sent a fax invitation to the heads of these groups and they, to my surprise, agreed to meet. As the days went by, I began to get requests from others whom I had not sent invitations asking if they could attend this meeting. By the time the meeting was held, more than seventy-five people showed up representing forty-five different organizations throughout the U.S. And, to my shock, Larry Burkett had to cancel due to a conflict in his schedule. I was left to host the meeting.

It was at this meeting that we learned from so many other groups that God was doing something new among those in the workplace and He was allowing ministries to be raised up to serve those in the workplace. This became the birth of two distinct ministries — Marketplace Leaders, an equipping ministry designed to help men and women fulfill their calling in their life and work and the International Coalition of Workplace Ministries (ICWM), an organization designed to cast the vision of the faith and work movement by building alliances among workplace believers, workplace ministries and pastors and church leaders.

Since that 1997 meeting God has taken me to 26 countries and I have just completed my 26th book. In 2000 I spoke in five different countries about the faith and work move of God among men and women. He has connected me with leaders within this movement throughout the world. I have seen this movement grow at an alarming pace and can say first-hand that God is raising up an army for His purposes in these last days. In 2004 I was featured in an interview on CNBC on faith in the marketplace. Ten years ago we could identify less than twenty-five formal marketplace ministry groups. Today, we have identified more than 1,000 formalized national or international groups – and they are growing each day.

Restoration
During this season there was a distance between my daughter and myself. However, in 1998 God spoke to me through a man in Minneapolis and told me God was going to turn “the daughter’s heart to the father’s heart.” He told me that my daughter had been in a difficult place for many years but that was about to change. He said God was going to bring her home. My daughter was living with her mom. However, over the next twelve months God did a miraculous thing in my nineteen year old daughter’s life. She got radically saved. We were reconciled as father and daughter and she came home to live with me for twelve months. It was a time of healing and relationship building after years of emotional distance. She is now my greatest ally, daughter and sister in the Lord and worked for eight years in our ministry and now works with a syndicated radio talk show host as the internet manager. God has gifted her as a writer as well. In our 2008 international conference she received a prophetic word that she would “inherit her dad’s mantle.”

Financial Breakthrough

In March of 2001 the Lord allowed me to sell one piece of property that did not get taken in the crisis. The property was sold commercially for six times what I paid for it and allowed us to wipe out all of our debts. We are totally debt free today in our personal lives and business life. We own our home and car without debt and we have paid all the past debts that were incurred in the crisis. We see that God has honored our obedience beyond what we deserve. Just as Joseph had 7 years of prosperity and 7 years of famine, God allowed us to walk through a period of seven years of adversity. It was during this season we learned our greatest spiritual lessons and our workplace ministry was birthed.

TGIF Today God Is First

In 1998 I was seeking breakthroughs in my situation. I began a fast in the fall of 1998. I continued to fast until I felt I got the breakthrough I was looking for. Finally, on day 40 of the fast, I attended a conference and a man named Bradley from South Africa read a word of prophecy in the gathering that was meant for me. God met me at that moment. During that event I spent time with my friend Bradley and asked him to pray for me. I was still questioning whether God wanted to raise up the Christians in Business magazine. During our prayer time the Lord spoke to Bradley. “He is not going to raise this magazine up. But He is going to raise something up that will almost seem insignificant in your eyes.”

During that time the Lord prompted me to begin writing a daily devotional that became known as TGIF that incorporated a scripture verse with an application to my work life. Each day for nine months, I wrote one devotional and sent it to friends and associates. I often thought this was something insignificant I was doing. However, soon the number of people receiving it were 200. Then, a friend who was the CEO of Goshen.net, later to be known as Crosswalk.com asked if he could host it on his website. It began growing at 500 new subscribers a month. I began receiving letters from around the world expressing their gratitude and the impact the messages were having on them.

By far the most common comment, even today, is “I cannot tell you how often you speak to the exact situation I am dealing with.” I can only say that the Holy Spirit is using my brokenness and life experiences to help others in an area where there are few resources. By January 2004 it was going to more than 75,000 individuals each day and growing at a rate of 1500 new subscribers a month. By the end of 2011 the number of daily subscribers had reached 250,000. It is read daily in 105 countries. www.TodayGodIsFirst.com

Intersection with Intercessors
During this journey, God began to connect me with prayer intercessors. I began to discover the importance of having men and women who have a greater level of commitment to prayer stand with me in my work life. After all, if we really believe God calls us to our work, why should we not have others support us in our God-given calling – even if it is to make money for the Kingdom of God? On one occasion I had an intercessor visit my office after reading my testimony in a newsletter from Larry Burkett’s ministry. She came to my office and prayed with one of my staff while I was out of town. During her prayer she began to describe three men in detail. Not realizing who she was praying for, my staff member revealed to tee intercessor that she was describing the three men in the office in great detail. One of those was myself. I made an appointment with her the next week and she became a key intercessor in our ministry for several years.

Today, God is calling His people to pray and it is even penetrating those in the workplace.

Expansion of the Movement
In July of 2002 I was contacted by the Billy Graham Evangelistic Association. They had begun a new division called New Ventures. The purpose of New Ventures was to identify emerging movements in the body of Christ and to come along side those who were the key leaders in those movements to help them. They considered 54 ministries and narrowed it down to 12. They finally selected four ministry areas to being their focus. Our ministry was one of those.

We met together that summer and concluded we should co-host an event as the first effort to work together. That event was the His Presence in the Workplace conference held in March 2003. More than 270 workplace leaders, pastors, and non-profit workplace ministries came together to discover what God was doing in the faith and work movement. Billy Graham and Franklin Graham have recognized a move of God is taking place in the workplace today and want to give support to this growing move of God. The March conference was a major event that gave the movement a rocket boost into the mainstream body of Christ. We held another conference the following year in Atlanta.

During this season I was also invited by Dr. Peter Wagner to join his Wagner Leadership Institute to teach at his LifeWorks seminars held across the country.

Conclusion
In conclusion, I believe God is moving among men and women in the workplace as never before. Henry Blackaby, author of Experiencing God, in February 2001 stated that he had never seen the activity of God more among workplace believers than what he sees today.

God is calling each of us into a deeper, more intimate relationship with Himself. He is calling us to deeper levels of prayer. He is desiring to reveal His love and power in our daily experience, not just on Sunday. In some ways we are seeing the importance of the church that gathers on Monday more important than the church that gathers on Sunday. He wants to give those of us in the marketplace a strategy for success that is different from the world’s standard. It is a higher standard.

Let us walk together in discovering this high calling.

Os Hillman
[email protected]

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Marketplace Leaders is a voice and agent to create tools that inspire, teach, and connect Christian believers to resources and relationships in order to manifest the life of Christ in their workplace call.

Os Hillman is an internationally recognized speaker, author, and consultant on the subject of faith at work. Hillman has written 26 books on faith and work-related subjects and a daily workplace email devotional entitled TGIF – Today God Is First that is read by several hundred thousand people daily in 105 countries. Os is married to Pamela and they live in north Atlanta. Os has one daughter who is married to Justin.

Our Vision
Transform leaders to transform culture

​

Our Mission
Marketplace Leaders is a voice and agent to create tools that inspire, teach, and connect Christian believers to resources and relationships in order to manifest the life of Christ in their workplace call.

​

Strategy

Awaken and activate through teaching and training tools serving our three core audiences.

To identify, train, equip and mobilize leaders in the 7 cultural mountains for cultural influence and restoration of biblical foundations in our nation.

To convene and host events designed to teach and train our 3 key audiences.

One of our core tools is a FREE devotional, TGIF Today God Is First, that goes out to over a quarter of a million people all over the world and by training workplace leaders to see their work as a calling and a catalyst for change through training events and other ministry events.

We help leaders reconcile their faith life with their work life. We do this through training – devotionals, books, workshops, online Change Agent MasterMentor program. www.CAMasterMentor.com

Let’s talk about resilience next – do you have a story you can share with us?

In 1994 I was married, had built a successful ad agency for twelve years in Atlanta, and had enough money in the bank to retire comfortably. I was leading Bible studies, giving away money to Christian causes, and thought I was a model Christian business leader. However, I was struggling in my marriage of fourteen years. We had been in counseling most of our married life, and there were issues I was constantly struggling with. Not only that, but I had a twelve-year-old daughter who did not feel loved due to the marital conflicts at home. In the spring of 1994, my world began to fall apart. My wife wanted to separate. Within three months, several other things began to happen: One day my investment manager called and said, “It’s all gone!” A Bernie Madoff scam had confiscated half a million dollars in investments and fled the country. Soon after, my largest ad client, who represented 80 percent of our business, refused to pay a $140,000 bill and fired us as their ad agency. And just a short time later, my vice president came to me and said he was leaving the company. What he did not say was that he was taking my second largest account with him.
In three short months, my life shifted drastically—I would lose my family, my wealth, and my business. My wife divorced me and accused me of fabricating my losses to avoid a higher divorce settlement; I lost communication with my daughter for several months. Most psychologists say any one of those events is enough for the average person to commit suicide; I certainly felt like life was over for me. The fact that I was a Christian only compounded the shame and guilt I felt from these failures.
I would struggle to make sense of my adversity for the next two years. Then one day a friend sent me an audiotape from a man named Gunnar Olson. On that tape, Gunnar talked about a “Joseph Calling.” He suggested that there are many who were going through adversity in their business and personal lives because of a calling that comes only from God. I had never heard of the concept of a Joseph calling before, and so I felt like I must meet this man in person.
Gunnar was from Sweden. He was founder of the International Christian Chamber of Commerce, which operated in seventy-five countries at the time. He agreed to meet with me when he came to Washington for their international conference, which would be two months away. And so two months later I flew to Washington to meet with him. He was so gracious; he invited me to his suite and listened to my story.
After listening, he and his board member began to chuckle. I was taken back by their response to my crisis, but Gunnar quickly responded by saying, “Os, we are not trying to be rude. It’s just that we have heard such similar stories from so many other marketplace leaders that it is uncanny to us. Os, you have a Joseph calling on your life.” He then went on to explain, “A Joseph calling is a marketplace call that a man or woman goes through in order to become a spiritual and physical provider to others. You become known, just like Joseph became known, by the adversity you have gone through.”
He then took out a napkin and drew a diagram. Gunnar said, “This is where you are currently. As you begin to press into Jesus with all your heart, he will guide you to this next destination (spiritually speaking). You have probably made some mistakes during your process, but what you need to remember is your call is greater than the mistakes you have made. You have a marketplace call upon your life.”

<<Callout: Your call is greater than the mistakes you have made.>>

That day I walked into his hotel room as a shamed and defeated Christian businessman, but I walked out with an understanding that I was in the process of a call to the marketplace. That day Gunnar became my spiritual mentor and father. Now, twenty-five years later, I have spoken and ministered to men and women in the marketplace in twenty-six countries and written seventeen books, including a daily devotional that is read in more than a hundred nations (www.TodayGodIsFirst.com). God turned my Valley of Achor (trouble) into a door of hope for me and for many others (Hosea 2:15).
My crisis became my recruitment stage (stage one) that all Josephs go through. God would use the next seven years of my life as the character development phase of my journey. I would discover many things about the wounds of my past, generational strongholds that contributed to my marriage breakup, and character issues God was dealing with in order for me to become the man he wanted me to be.
During this time, God would send specific mentors to deal with particular issues he wanted to heal and correct in my life. At the end of the seven years, I was a different person—God had birthed a ministry. He healed my relationship with my daughter, and she joined me in our ministry. She has served with me almost eight years and has become a skilled writer and marketer (she has now pursued her own marketplace calling). God restored my finances—exactly seven years to the month of my crisis—and I became debt free.
During those seven years, I also experienced stage three, which is the isolation stage. It was during that season where I began to write the daily devotional TGIF: Today God Is First. Each day for nine months, God would give me a scripture verse and application for my adversity and marketplace calling. He showed me that many believers struggle to integrate their faith life into their work life. One particular verse that stayed with me during this time was Isaiah 45:3, which says: “I will give you hidden treasures, riches stored in secret places, so that you may know that I am the LORD, the God of Israel, who summons you by name.”
God was turning my mess into messages and me into a messenger. God often puts us through the experience and discipline of darkness to teach us to hear and obey him. We can then become his messengers as he births a message through our oftentimes painful life experiences.

<< Callout: God often puts us through the experience and discipline of darkness to teach us to hear and obey him.>>

I discovered there were six stages God often took leaders through in their Joseph Calling. Stage one was Recruitment through Crisis. Stage two was Isolation where God gives the leader a message. Stage three is the Isolation phase where the leader often is isolated and receives a message to share.

Stage four is the Cross stage, in which a leader is betrayed. For me, this came in the form of four major betrayals. Over time, all but one of those have been reconciled. But I had to learn the lessons Jesus taught about forgiving my enemies and washing the feet of Judas. I realized that unforgiveness was like living in a jail cell; in reality, forgiveness is more for us than for the other person.
Stage five is the Problem-solving stage, which resulted in my being able to address the issue of bringing faith life into my work life and helping people understand the Joseph calling and the role adversity plays in each of our lives. Additionally, God has allowed me to be an international spokesperson on faith and work so that I can sound a trumpet to call the nation back to God.
Through stage six, which is the Network stage, I have developed my TGIF subscribers in 104 nations, and those who are members of our Change Agent Network. Additionally, God has made it possible for me to form key leadership relationships throughout the body of Christ to build unity for the sake of cultural transformation. He has burdened me with a call to John 17 unity in which Jesus calls us to be one as he and the Father are one—this is so that the world might believe in him.

In summary, I have clearly seen the following six stages in my own life, the life of Joseph, and in the lives of other leaders God has significantly used in the kingdom of God. Here is a brief summary overview of the six stages that every person often goes through in order to understand, navigate, and fulfill his or her purpose in life to fulfill their Joseph Calling:

The Recruitment Stage.A crisis in my business led me to meeting Gunnar Olson in 1996 and a call to an international work life ministry.

2. The Character Development Stage. Seven years of adversity became my years of character development. I had to pay off many debts over that period of time. However, God restored my finances at the end of the seven years and birthed an international ministry.

3. The Isolation Stage. During those seven years, I began to write. My messes became messages, and I became a messenger through my writing.

4. The cross. I had four major betrayals during this time particular stage, pushing me to learn the hard realities of forgiveness.

5. The Problem-Solving Stage. I have been able to work with others in navigating their own seasons of adversity, help the body of Christ understand the role of faith and work, and be a catalyst for nation transformation.

6. The Networking Stage. My network has become my TGIF: Today God Is First subscribers, the Change Agent Network, and other leadership networks I collaborate with.

I’ve observed that most leaders God uses go through these stages in order to fulfill the call of God on his or her life. But if you are in a season of adversity right now, it is helpful to first understand your purpose and know why God has made you.

Without that foundational understanding, the adversity and suffering won’t be worth it. So let’s delve deeper into what it means to understand your purpose and why God made you for such a time as this.

God would take me to 26 countries to train leaders on how to integrate their faith life to their work life. I would write 26 books and write a daily devotional called TGIF Today God Is First that is read in 105 countries.

Any insights you can share with us about how you built up your social media presence?

I began writing TGIF Today God Is First in an effort to study the Bible myself to learn why I had gone through the adversities I’d experienced. I began to share these messages with friends. One of those friends had a website that served Christians. He asked to put them on his websites. I began to get letters from around the world stating how TGIF had helped them so much. Eventually this spread to 105 countries just because of this man putting the devotional on his website. That website today is called Crosswalk.com This was in the early 2000s before the internet and social media had fully developed. So, to answer your question, I simply responded to God’s call on my life and the result was the supernatural organic growth of the devotional.

Contact Info:

• Website: www.TodayGodIsFirst.com www.MarketplaceLeaders.org
• Instagram: https://www.instagram.com/todaygodisfirst/
• Facebook: https://www.facebook.com/groups/338180072031079/
• Linkedin: https://www.linkedin.com/in/oshillman/
• Twitter: @oshillman
• Youtube: https://www.youtube.com/channel/UCR290JW6WAcKHUJu2p57Kag