Alright – so today we’ve got the honor of introducing you to Orlando Morales. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Orlando, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

When working in Corporate America as a web developer and marketing manager, I began to notice a recurring and disheartening pattern—an overwhelming gap between companies that could afford full-scale, in-house marketing and web development departments, and those that simply couldn’t. Large corporations had the luxury of fully staffed teams focused solely on building their brand, refining their online presence, and driving targeted growth. On the other hand, small businesses—despite having great products, passionate founders, and strong potential—were often left to patch things together on a shoestring budget.

Many of these small businesses resorted to hiring interns, entry-level employees, or part-time staff in hopes of getting the help they needed, but unfortunately, these arrangements rarely produced meaningful or lasting results. Alternatively, some opted to work with marketing agencies, only to find themselves entangled in a web of high costs, inconsistent results, and frustrating communication gaps. Between sales teams, account managers, designers, and developers, the core message and goals of the client often got lost in translation.

As someone who values both creativity and clarity, I found this disparity deeply troubling. Small businesses are the backbone of our economy—99.9% of businesses in the U.S. fall into this category—yet they’re at a huge disadvantage when it comes to digital marketing. I knew there had to be a better way. That’s when I realized: this wasn’t just a problem, it was my purpose.

My mission is to bridge the gap between large and small companies and give small business owners a fighting chance to compete in the digital space. I set out to create a service model that empowers these businesses through direct, personal communication, education, and a commitment to excellence. By handling both sales and customer service myself, I eliminate the confusion that comes with layered communication. I also take time to educate my clients—not just execute—so they can make informed decisions about their marketing, SEO, and web presence.

This hands-on, transparent, and personalized approach has made a tangible difference. I’ve seen small businesses grow, thrive, and gain confidence in their marketing efforts. Many of my clients come through word-of-mouth—referrals from those who’ve experienced real results—allowing me to keep my own marketing budget lean and pass those savings back to my clients.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My journey into web design and marketing wasn’t a straight line—it was a winding road of exploration and self-discovery. I changed majors several times in college, moving from Architecture to Urban Planning, then to Business Administration, and finally Marketing. While I found marketing genuinely interesting, I couldn’t shake the feeling that the industry was saturated and overly competitive. I wanted something that felt both creatively fulfilling and technically challenging.

Eventually, I stumbled upon a degree program in Web Design. Curious, I decided to teach myself some basic HTML and CSS just to see what it was all about. The moment I saw my first webpage appear in the browser—built entirely from the code I had written—I was hooked. That single moment of creation clicked with me in a way nothing else had. I knew then I had found my passion.

From that point on, I didn’t just do what was required to earn my degree. I dove deep—teaching myself advanced concepts, practicing relentlessly, and constantly seeking out new technologies and tools. I became obsessed with learning not just how to build websites, but how to build digital experiences that connect with people and drive business results.

After graduation, I gained experience in a variety of roles across I.T. and Marketing—working as a web designer, developer, systems administrator, and digital marketing strategist. Over time, I climbed the ladder to become the Lead Web Developer and eventually the I.T. and Marketing Manager at Smart for Life, a NASDAQ-listed company. These roles gave me a comprehensive understanding of how technology and marketing intersect, and how essential that synergy is to business success.

In 2023, I made the leap to run my own business full-time, I Build Web Solutions—and I haven’t looked back since. That decision changed my life. Not only have I found more success than I ever imagined, but I’ve also found deeper fulfillment in helping small business owners who don’t have the bandwidth, technical expertise, or budget to do what I can do for them.
For me, it’s not just about delivering a finished product. My mission now is to empower my clients by educating them—not just on what I’m doing, but why I’m doing it. I want them to understand the strategy behind every design choice, every SEO tweak, and every marketing decision. When clients understand the “why,” they become more confident, more informed, and more in control of their business growth.

What started as curiosity has turned into a calling—and I’m proud to use my skills to level the playing field for small businesses, helping them grow with clarity, confidence, and creativity.

What do you think helped you build your reputation within your market?

I believe my reputation in the market has been built on a foundation of trust, consistency, and a commitment to exceeding expectations. At the heart of it, I focus on over-delivering and under-charging—not as a gimmick, but as a genuine strategy rooted in long-term relationship-building rather than short-term profit.

When a client works with me, they’re not just getting the bare minimum or a cookie-cutter solution. I take time to understand their business, their goals, and their challenges, and then I go the extra mile to provide thoughtful, customized solutions that often exceed what they originally asked for. Whether that’s additional SEO recommendations, training on how to use their new website, or ongoing support they didn’t expect, I make it a point to surprise my clients in a positive way.

Because I operate with a lean structure, I’m able to offer highly competitive pricing without compromising on quality. That value—paired with results they can actually see—leads to strong client satisfaction. And satisfied clients talk. The majority of my business growth has come from word-of-mouth referrals, which I see as the ultimate compliment. People don’t recommend services they don’t fully believe in, so I take every referral as a sign that I’ve not only done good work, but also built genuine trust.

How do you keep in touch with clients and foster brand loyalty?

Maintaining strong relationships with my clients and fostering brand loyalty is something I take seriously—and it all starts with communication, consistency, and collaboration.

I make it a priority to provide regularly scheduled status updates, keeping clients in the loop on progress, performance, and next steps. These updates often include both high-level summary reports for those who prefer a quick overview, and more detailed breakdowns for clients who want to dig deeper into the data and strategy. I believe that transparency builds trust, and when clients understand what’s being done and why, they feel more confident and empowered in the process.

Beyond project updates, I stay connected through email newsletters that offer valuable digital marketing insights, practical tips, and industry trends. These aren’t just promotional—they’re meant to educate and inspire, helping clients continue to grow their knowledge and improve their own marketing efforts over time. It’s one of the ways I reinforce that I’m not just a service provider, but a long-term partner in their success.

Another unique way I build loyalty is by encouraging collaboration between my clients when I see natural alignment. If two businesses I work with have complementary services or audiences, I’ll often introduce the idea of cross-promotions or partnerships. It creates a win-win opportunity and reinforces a sense of community among my clients. Many of them really appreciate being part of a network where they can grow not just with me, but alongside other like-minded businesses.

Ultimately, my approach is built on adding value at every touchpoint—not just during a project, but in the ongoing relationship. That’s what keeps clients coming back and referring others. It’s not just about delivering great work; it’s about showing up consistently, being proactive, and genuinely caring about their long-term success.

Contact Info:

• Website: https://ibuildwebsolutions.com
• Instagram: https://www.instagram.com/ibuildwebsolutions/
• Facebook: https://www.facebook.com/ibuildwebsolutionsllc/
• Linkedin: https://www.linkedin.com/company/i-build-web-solutions/
• Twitter: https://x.com/ibuildwebsusa
• Other: https://www.bark.com/en/us/company/i-build-web-solutions/Ze8al/