We caught up with the brilliant and insightful Omaima Doghmi a few weeks ago and have shared our conversation below.

Omaima, looking forward to hearing all of your stories today. Do you think your parents have had a meaningful impact on you and your journey?

What my parents did right was give me the gift of identity. They made sure I grew up speaking Moroccan Darija and understanding our culture, even though I was born and raised in the U.S. They brought Morocco into our home — through language, traditions, and frequent trips back — so I could feel connected to where we came from.

One of the moments that really shaped me happened when I visited Morocco as an adult. I remember standing in the middle of a busy market in Rabat and realizing how comfortable I felt — the sounds, the humor, the sense of community, the way people tell stories with their whole heart. That’s when I understood how much my parents had poured into me without me even noticing as a child.

That foundation ended up becoming the heart of my social media career. When I picked up the camera for the first time in February 2022 and started creating content, I naturally spoke to my Moroccan audience. I wasn’t trying to be anyone else — I was just being myself, in Darija, sharing my life with the community that felt like home. This authenticity is what helped me find success so quickly.

My parents didn’t push me toward a specific career path, but they gave me the values that shaped how I show up today — community, humility, hard work, and pride in where I come from. These values guide everything I do, whether it’s building a marketing campaign or connecting with hundreds of thousands of people online.

So the biggest thing they did right was rooting me deeply in who I am. It’s the reason I create the way I do, and it’s the reason people connect with my work!

Omaima, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Omaima Doghmi, and I’m a content creator and drone pilot based in Los Angeles. I’ve always loved being in front of the camera — long before I ever imagined building an audience. I studied mechanical engineering at Boston University, but in February 2022, I picked up a camera with intention for the first time, and everything just clicked.

Today, I create content on Instagram, TikTok, and YouTube — everything from travel and lifestyle to food, beauty, and cinematic drone storytelling. A big part of my content also includes my family. They’re naturally funny, warm, and unfiltered, and people love seeing our dynamic, especially within our Moroccan culture. Creating with them has helped my audience feel like they’re part of our home.

I’m Moroccan-American, born in Chicago with family from Rabat, and speaking in Darija to my Moroccan community became the most natural way to show up online. That authenticity resonated. Over the years, I’ve grown to 500k+ followers across my platforms and partnered with more than 1000 brands.

What I do today:
I help brands tell their story in a way that feels real, warm, and visually engaging. I create short-form content — travel storytelling, restaurant features, product spotlights, wellness routines, fashion moments, and cinematic drone footage. My goal is always to create content people feel, not just scroll past. I’ve worked across hospitality, beauty, fashion, wellness, tech, and lifestyle industries.

The problems I solve for clients:
Brands come to me when they want elevated content that still feels authentic — content that builds trust, sparks emotion, and blends cinematic visuals with everyday perspective. Whether I’m showcasing a hotel stay, highlighting a dish, telling a product story, or capturing sweeping drone shots, I help brands stand out in a crowded digital landscape.

What sets me apart:
Authenticity is the foundation of everything I do. I speak to my audience the way I speak to my family. I only promote products I actually use. I show my real life — the fun, the imperfect, the behind-the-scenes. And because my family is part of my content, people feel a genuine connection to us.

I also bring a multicultural lens to my work, blending my Moroccan heritage, American upbringing, and global experiences. It helps me connect with a diverse audience and create content that feels both familiar and fresh.

What I’m most proud of:
I’m proud that I built this path completely on my own. I’m proud that I’ve stayed true to myself through every partnership. And I’m proud that my content brings more visibility to Moroccan and North African creators in mainstream digital storytelling. Being recognized by brands, festivals, and even Netflix’s Squid Game: The Challenge as a priority standby contestant means a lot to me.

What I want potential clients and followers to know:
Everything I create comes from passion, cultural pride, and intention. My work is rooted in storytelling — honest, warm, cinematic storytelling. Whether I’m flying a drone over the coast, filming with my family, highlighting a restaurant in LA, or sharing Moroccan culture with the world, my goal is always the same: to make people feel like they’re right there with me.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding part of being a creator is the connection — the feeling that something I filmed, said, or shared can resonate with someone I’ve never met. When people tell me my videos remind them of home, or that seeing my family makes them miss their own, or that my Moroccan Darija brings them joy, that’s what makes everything worth it.

I love being able to capture real moments — especially with my family — and turn them into memories that other people can feel. There’s something special about documenting your life in a cinematic way and knowing you’ll be able to look back on it years from now. It’s like I’m building an archive of my culture, my experiences, and the small moments that make life meaningful.

It’s also incredibly rewarding to represent Moroccan and North African culture on platforms where it’s not always visible. When someone messages me saying they feel seen, it reminds me why I started creating in the first place.

At the end of the day, the impact and the emotional connection are what keep me creating. It’s knowing that my story — my culture, my family, my humor, my travels — can spark joy, nostalgia, or inspiration for someone else.

How did you build your audience on social media?

didn’t have a strategy or a plan — I just started sharing my life. I filmed with my family, I showed real moments, and I let people into my world without overthinking it.

The first videos that really took off were the ones where I was simply being myself — joking around with my siblings, showing the way we interact as a Moroccan-American family, or sharing everyday things that felt relatable. People connected with the warmth, the humor, and the honesty. Nothing about it was forced or overly produced, and I think that’s why it resonated.

From there, I leaned into storytelling — travel, food, family moments, LA life, and eventually drone footage. Every time I stayed true to my personality and what felt natural, my audience grew. Over the years, that genuine connection helped me build a community of more than 500K people across Instagram, TikTok, and YouTube.

My advice for those starting out:
• Start imperfectly. Waiting for the “right moment” holds you back.
• Show your real life. People connect with honesty more than perfection.
• Let your personality lead. That’s what makes you memorable.
• Be consistent, even if it’s once or twice a week. Momentum matters.
• Take trends and make them your own. Your spin is what will stand out.
• Include people you love if it feels natural. Family energy translates on camera.
• Focus on connection, not virality. A loyal community will take you further than a flash moment.

At the end of the day, growth comes from showing up as yourself — not a version of yourself you think the internet wants to see.

Contact Info:

• Instagram: https://www.instagram.com/laladoghmi/?hl=en
• Youtube: https://www.youtube.com/@laladoghmi
• Other: TikTok: https://www.tiktok.com/@laladoghmi?lang=en