We recently connected with Oluwatosin Oluokun and have shared our conversation below.
Oluwatosin, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?
The way I came up with the idea for my business after receiving a hypertension diagnosis, I embarked on a journey to improve my health and well-being after my friend who is a pharmacist told me to juice and change my lifestyle before considering medication. I tirelessly researched various diets and lifestyle changes that could potentially alleviate my condition. During my exploration, I stumbled upon the benefits of cold-pressed juices and their potential to lower blood pressure in addition to my friend’s recommendation. Intrigued, I delved deeper into the world of cold-pressed juices, learning about their nutrient-rich composition and the beneficial enzymes they retained. I started juicing quarterly and people in my community started calling me the “juice lady.” With the quarterly juicing and diet change, once I went for my annual physical, I was no longer hypertensive, and my cholesterol levels were normal. Several people started asking me to juice for them but honestly, I did not want to start a business due to most of my childhood working for the family business. However, one day, my friend decided to trail behind me in her car, pleading with me to prepare a 5-day juice supply for her cleanse. Although hesitant at first, I made her juices using the available produce at my home. Unexpectedly, news of my homemade juices spread like wildfire, and colleagues at her workplace inquired about the source of the delicious concoctions. Soon enough, people began reaching out to me, requesting juices for their own cleansing needs.
I finally decided to start my own cold-pressed business when my clientele list grew beyond what I could imagine. We currently offer a wide range of delicious and nutritious juices. With a focus on quality and using only the freshest organic ingredients, my business quickly gained recognition as a go-to source for healthy, natural drinks. Amazingly, as I incorporated these juices into my daily life, my hypertension reversed entirely. This incredible transformation not only motivated me to continue growing my business, but it also sparked a passion for helping others improve their health through the power of cold-pressed juices.
As I dove deeper into my journey towards better health, I realized the importance of accessible and culturally relevant nutrition options for everyone, especially minority communities who often face disparities in healthcare. I recognized that combining a clinical nutrition practice with a cold-pressed juice company would be a powerful way to address these inequities. By incorporating nutritious ingredients that are familiar and widely available in minority communities, I aimed to promote health and wellness among these often-marginalized populations. It became clear to me that this integrated approach would not only be worthwhile for individuals from a health perspective, but also promote inclusivity and empower communities to take control of their well-being.
Starting the cold press business was a remarkable solution to an existing problem that no one else seemed to be addressing. By combining holistic practices with nutrient therapy, we aimed to provide a comprehensive approach to improving our clients’ well-being. Traditional juice businesses simply focused on flavor and convenience, overlooking the true potential of cold press juices to positively impact the body and mind. Our business aimed to bridge this gap by offering a range of carefully concocted juices that not only tasted delicious but were also packed with all the essential nutrients needed for holistic wellness. Through our approach, we aimed to help our clients as a whole, by nourishing their bodies with goodness and promoting overall health.
As a black woman representing only 3% of the clinical nutrition population, the idea of combining cold-pressed juices with clinical nutrition practice has sparked immense excitement within me. This business proposition not only allows me to bring my expertise in both nutrition and healthcare but also showcases the potential to create a platform that celebrates diversity and inclusion in the wellness industry. By merging the benefits of cold-pressed juices, which provide a convenient and nutrient-dense way to fuel our bodies, with evidence-based clinical nutrition, I see an opportunity to cater to a diverse range of individuals and address their specific health needs. This idea fills me with a deep sense of purpose as it allows me to empower others through education, access to healthy choices, and representation in a field that still lacks diversity.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Dr. Oluwatosin Oluokun – aka Dr.Ohhh – is the founder and CEO of Dr. Ohhh Juice. Dr. Ohhh holds a PhD in Healthcare Management, focusing on medication errors and its effects on patient safety, and she is a certified plant-based nutritionist from Cornell University and clinical nutritionist from Southwest College of Naturopathic Medicine. She is certified in nutrition consulting, holistic nutrition, sports nutrition, weight management specialist, and master level consulting from the Association of Fitness Professionals and Associates. In addition to her efforts to get the world to understand the power of juicing, she is an instructor for the Princeton Review where she teaches Health Administration, Nutrition, and Business Law. She originally began juicing 7 years ago when she was diagnosed with hypertension and high cholesterol. However, through juicing, she was able to reverse her diagnosis. Originally, she would research juices online but could never find any flavors that stimulated her tastebuds until she developed her own recipes. Now healthy tastes delicious!!! Currently, Dr. Ohhh Juice has 11 flavors in which Dr. Ohhh juices herself. All of the tasty flavors have their specific benefits. Dr. Ohhh provides juice tastings and pop ups, provides nutrition education for business and at conferences around the Washington Metropolitan area, the Tri State area, as well as Nigeria. Through her ecommerce website, currently sells juice cleanse packages, individual bottles as supplemental meals, and provides nutrition consultations to help clients live healthier lives pre- and post-juicing.
This business all began from helping one friend who told many people about Dr. Ohhh Juice. Although the original intention was not to start a juicing business, the fulfillment and testimonials of her clients was enough to make Dr. Ohhh make this business official. She’s on a mission to juice the planet and help other individuals towards the road of optimized health!
Dr. Ohhh Juice is a company dedicated to health and well-being through their focus on nutrition. They offer affordable, all natural juices tailored to relieving a number of the common ailments people face regularly in the community. What sets the business apart from others and what makes the business owner most proud is they also provide smoothie clinics and non-perishable pantry pickups in Edo, Nigeria to underserved elementary schools, proving with this initiative that an impoverished community and nation can be transformed starting with great nutrition. The have been featured on ITV news Nigeria for this initiative and also on NBC news during a Holiday Shop and Play event.
How’d you build such a strong reputation within your market?
The factor that primarily contributed to building my reputation in the market is my long-standing association with fitness. As a fitness enthusiast, my commitment to leading a healthy lifestyle has always been recognized and respected. However, when I made the transition to juicing and embraced a vegan diet, it further solidified my image as a health advocate.
This pivotal shift in my personal choices and dietary preferences led me to become the brand ambassador for my business. Through my role, I effectively conveyed the message of how life can be transformed by eating clean and nourishing food, even for individuals with busy schedules and children to take care of. By exemplifying boundless energy and vitality, I gained credibility and positioned myself as an expert in healthy living.
The combination of my established reputation in the fitness domain and my unwavering dedication to a plant-based lifestyle has resonated with customers and enabled me to effectively promote my business. As a result, I continue to thrive as a brand ambassador, inspiring others to adopt a healthy lifestyle that brings about positive changes in their well-being.
How did you build your audience on social media?
I successfully cultivated a strong and engaged audience on social media through consistent sharing of my active lifestyle. By showcasing my exhilarating travels, the fascinating places I visit, and tantalizing food experiences, I have painted a dynamic picture of my life that attracts and captivates my followers. Additionally, I strategically display all the credentials I have obtained, leaving no doubt that I am highly qualified and equipped to assist any client. This combination of experience and expertise positions me as a trusted source of guidance and ensures prospective clients feel confident in seeking my services.
To further strengthen my audience’s trust and confidence, I incorporate testimonials from satisfied clients into my content. This not only highlights the successful outcomes they have achieved under my guidance but also serves as compelling social proof of my capabilities.
In order to keep my audience entertained and engaged, I occasionally repost entertaining fitness or health videos created by other content creators. These videos, which resonate with the interests of my followers, contribute to the overall entertainment value of my content.
Furthermore, I leverage the power of statistics and facts by tactfully intertwining them with humorous elements. This combination of comedy and information helps me grab the attention of potential future clients, making them more likely to explore and consume the content I provide.
Through my strategic and engaging approach to social media, I have successfully built a dedicated audience who not only enjoys my content but also recognizes that I am the ideal choice to assist them with their fitness and health goals.
Contact Info:
- Website: https://www.drohhhjuice.com/
- Instagram: https://instagram.com/drohhhjuice
- Linkedin: https://www.linkedin.com/in/droluwatosinoluokun
- Other: Email: drohhh@drohhhjuice.com
Image Credits
WaleAriztos Photography