We were lucky to catch up with Olubukola Betiku recently and have shared our conversation below.

Alright, Olubukola thanks for taking the time to share your stories and insights with us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

At OjuBeauty, we pride ourselves on investing time in the meticulous sourcing and crafting of our products, ensuring a hands-on approach from inception to completion. Our commitment goes beyond creating exceptional products; we strive to add that special touch that engenders a sense of involvement and inclusion for our customers. From the initial design phase to the final touches, our dedicated team is personally involved in every step of the process. This hands-on approach not only sets our brand apart but also allows us to deliver a unique and personalized experience, making our customers feel truly connected to the journey of creating our exceptional products.

Olubukola , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hello, I’m Olubukola Betiku, the proud founder of Ojubeauty, where we specialize in beauty products that weave together stories and adventures. My journey in makeup began about 19 years ago when my mother used to gift me various makeup items. This early introduction sparked my love for the vibrant colors and shades of cosmetics. During my college years, I discovered my talent for makeup application, often earning cash by showcasing my skills.

At Ojubeauty, we take immense pride in curating beauty products with a personal touch. We go the extra mile in personally sourcing our products, ensuring they meet the highest quality standards in the market. Packaging is also a crucial aspect for us, as we believe in making our products visually appealing. Our commitment revolves around more than just makeup – we aim to showcase different cultures and preserve history through cosmetics.

What truly sets us apart is our unwavering dedication to our customers and a commitment to originality. We believe in offering a unique experience that goes beyond typical beauty products. Our passion for storytelling and celebrating diverse cultures is embedded in every product we create.

I am particularly proud of our first set of products and the positive reception we’ve received so far. It’s heartwarming to see that people are not only using our products but also delving into the stories of the goddesses we feature. It’s a testament to our mission of not just providing makeup but fostering a deeper connection with history and culture through cosmetics.

Thank you for taking the time to learn about Ojubeauty, where beauty is not just skin deep; it’s a journey through stories and cultures.

Can you open up about how you funded your business?

Securing the initial capital for Ojubeauty was a journey that blended passion and resourcefulness. When I first envisioned Ojubeauty, I drew upon my personal savings, which I had diligently set aside for entrepreneurial endeavors. Additionally, I leveraged my expertise and skills in makeup artistry, providing services during my college years, which not only honed my craft but also contributed to the initial funding.

Beyond personal resources, I explored creative avenues such as collaborating with like-minded individuals who shared the vision for Ojubeauty. This collaborative effort not only infused additional capital but also brought in diverse perspectives that enriched the foundation of the business.

Furthermore, I strategically sought support from friends and family who believed in the concept and potential of Ojubeauty. Their contributions, both financially and in terms of encouragement, played a crucial role in kickstarting the business.

Our commitment to the brand and the stories we aim to tell through our products resonated with early supporters, leading to a successful initial funding phase. As a result, we were able to channel these resources into sourcing premium quality products, investing in captivating packaging, and bringing the vision of Ojubeauty to life.

This journey underscores not only the financial aspects but also the collaborative and community-driven spirit that defines Ojubeauty. I am grateful for the support received and excited about the continued growth of our brand.

We’d love to hear a story of resilience from your journey.

Certainly! There’s a particular chapter in the journey of Ojubeauty that stands out as a testament to resilience. Early on, we faced an unexpected challenge when a key supplier, critical to our product line, encountered production delays due to unforeseen circumstances.

In the face of this challenge, my closest friends, Alexandria Dews, Carla Currie, and my family, stood by me unwaveringly, offering not only emotional support but also practical assistance. Their belief in the vision of Ojubeauty became a crucial pillar of strength during a challenging time.

Moreover, we encountered issues with influencers who, unfortunately, misrepresented our brand by stealing our products and failing to uphold their end of the deal. This situation, coupled with a temporary pause in sending out PR packages, could have been disheartening. However, rather than succumbing to the setbacks, we chose to keep pushing forward.

Proactively addressing the influencer issue, we strengthened our collaborations with those who shared our values and were genuinely passionate about our products. Simultaneously, the pause in PR packages allowed us to reassess and refine our strategy, ensuring that when we resumed, it was with a renewed focus on authenticity and integrity.

This challenging period became a pivotal moment that showcased not only our resilience but also the strength of the support network surrounding Ojubeauty. With the backing of loyal friends and family, we navigated through these challenges, emerging stronger and more determined than ever.

It is through such experiences that Ojubeauty has evolved, not just as a brand but as a community dedicated to authenticity, resilience, and the celebration of beauty in its truest form.

Contact Info:

• Website: Ojubeauty.com
• Instagram: Ojubeauty
• Facebook: Ojubeauty
• Youtube: Ojubeauty
• Other: TikTok @officialojubeauty Pinterest. Ojubeauty

Image Credits
Alexandria Dews.