We caught up with the brilliant and insightful Olivia Larson a few weeks ago and have shared our conversation below.
Hi Olivia, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
Since the main ingredients are derived from flowers and plants, therefore, the name “La Fleur” or “The Flower”. “My love for flowers led me to create a fragrance line using what nature has to offer us. My fragrances are not intended to overwhelm the presence in the room. They are meant to accentuate but not take away from the wearer. They are soft, subtle and sensuous”.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
La Fleur by Livvy was founded in the summer of 2013 by Olivia Larson aka Livvy in Colorado, the USA who is a self-taught Artisan perfume maker. Each perfume is handcrafted in small batches and is plant-based natural perfumes. Livvy now holds a certification in French Natural Perfumery from IPF, Paris, France and is also a certified Natural Perfumer by IPF (International Perfume Foundation).
Our Logo represents the feminine goddess within each of us and mother earth’s abundance in nature.
Come Support our Mission of “Animal Cruelty Free and Vegan Friendly” Perfumes.
Can you share a story from your journey that illustrates your resilience?
I started my journey back in 2013 making perfumes for friends and family and of course myself and experimenting with the raw ingredients. I had no formal education as a Perfumer. I am self-taught so this took a lot of courage to push myself and fund this project or small business financially and to continue studying these intricate raw materials of botanicals that fascinate me. When you start a small business you have to wear many hats and juggle a variety of roles to get your business to move along so long hours and days are spent developing and pushing things forward but when you absolutely love what you do and have a passion for it, it is worth every minute. Being a small business faces many challenges. One in particular is the budget to put forth into advertising and marketing and I rely heavily on my customers to give me feedback on my products. You have to pace yourself but track your goals.
We’d love to hear about how you keep in touch with clients.
I reach out to my clients as often as I possibly can whether its text, emails or through socials. Brand loyalty is very important to a small business, its crucial for being in business as well as obtaining new customers. Product pricing, maintaining quality and keeping up with trends are important.
Contact Info:
- Website: www.lafleurbylivvy.com
- Instagram: #lafleurbylivvy
- Facebook: https://www.facebook.com/Lafleurbylivvy
- Twitter: https://twitter.com/lafleurbylivvy
Image Credits
our own images.