Alright – so today we’ve got the honor of introducing you to Olivia Gaxiola. We think you’ll enjoy our conversation, we’ve shared it below.

Olivia, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

The name of my fitness studio is FIT Boutique Studio. I chose word FIT because everyone FIT’s right in. No matter age or race. The FIT community is welcoming and friendly. We strive to leave you better than how you came in.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Olivia Gaxiola and I started getting into the fitness industry first as a personal hobby. I then recognized it as a stress reliever and now a life long commitment for my mental and physical health. I started noticing that not everyone can afford a personal trainer or doesn’t feel welcomed to a gym where you can easily make friends. I wanted to build a studio that is welcoming and shows you fitness workouts that you can take home with you.

What do you think helped you build your reputation within your market?

I would say my fitness background. I started teaching pound fitness classes. Pound is a rockout workout where you use drum sticks! It’s a lot of fun. I began doing park classes and then mimosa and pound classes. I then started teaching at a gym. I began my small community first before i decided to create something big. My goal was to gather like minded individuals and provide them with a network of fitness individuals that they can relate with. That brought me to creating FIT!

Any insights you can share with us about how you built up your social media presence?

I began my social following first before i even had a building for my studio. Plant your seeds first. Water them, make sure they’re growing so you they can bloom into something big! I made sure to start a following and make it known on social because if it’s not on social then we’re not going to stay relevant right? If you’re wanting to start a business – start on social! Begin a following there first. You’ll see that you’ll begin to gain traffic and interest!

Contact Info:

• Instagram: @fittucson