Alright – so today we’ve got the honor of introducing you to Oksana Tademy . We think you’ll enjoy our conversation, we’ve shared it below.

Oksana , appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The start of my business traces back to a pivotal moment in 2014 when I witnessed the relentless tragedy of unemployment, financial struggles, and the daunting quest for direction that engulfed several of my family members, friends, and associates. This experience sparked a revelation. I realized that many people harbor dreams and visions, yet lack the guidance, strategy, and tools to manifest them into existence.

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So, I decided to venture into uncharted territory and dedicate myself to providing the education and strategies necessary to breathe life into people’s dormant aspirations. Unbeknownst to me, this venture unveiled a hidden passion—a determination for helping others articulate their visions, perfect their brand story and create a distinct brand identity. After years spent as a freelance brand/website designer, brand strategist, corporate creative director, and then operations manager the moment to officially launch Legacy Lifestyle Enterprises finally arrived. I chose to abandon the freestyle entrepreneur mindset and start an official company.

Oksana , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Legacy Lifestyle Branding is a branding agency that specializes in branding, website design and brand shoots. We’re all about crafting exceptional branding experiences for our valued clients. Our mission is to assist entrepreneurs in embracing what we call The L.E.G.A.C.Y Lifestyle – a lifestyle defined by Longevity, Entrepreneurship, Gratitude, Authenticity, Consistency, & Yielding. What makes us different from other agencies is that we don’t just focus on services and design, we now provide detailed brand strategy and teach business owners how to sustain and fortify their brands by creating multiple passive income streams. This allows them to minimize their working hours and maximize their profits which provides them with the freedom and flexibility to focus on what they prioritize most in life. This is the very essence of the Legacy Lifestyle.

My vision, however, extends beyond business; it’s about unlocking the potential within individuals, guiding them to fulfill their purpose, and proving that the life they envision is not merely a mirage. It’s possible with the right strategy. Through the lens of branding, I can impart transformative lessons that help people to actualize their full potential. I don’t just teach my clients about logos and taglines; I guide them to own their stories, breathe life into their dreams, and become catalysts of inspiration for others. Legacy Lifestyle Enterprises is not merely a brand agency; it’s a vessel of empowerment; a conduit through which dreams become tangible, stories are told, and lives are profoundly impacted. My company is an invitation for business owners and aspiring entrepreneurs to embark on a journey where the canvas of their aspirations is painted with the vibrant hues of possibility, purpose, and the unyielding spirit of the Legacy Lifestyle.

What’s worked well for you in terms of a source for new clients?

The best source of new clients for me has always been referrals. When you prioritize your client experience and really take the time to care about the people you are helping, they trust you enough to refer your services to others. For the majority of my time in business, referrals have made up over 50% of my new clients and I also retain clients. This is largely due to the experience that my clients get when they book with me. Professionalism, empathy and effective communication are all skills that I have intentionally worked hard to improve over the years and as a result I have created some amazing client relationships. My other source of new clients comes from social media content, specifically authoritative content, that highlights specific topics or concerns that people have about branding. It’s important to have content that solidifies you as an authoritative figure in your industry. This builds trust with your current and future clientele and helps to nurture relationships with your online audience.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the main things I had to unlearn was the “one-size-fits-all,” approach to running a branding company. If one thing is abundantly clear these days, it’s that the traditional way of running agencies is no longer the best guarantee. Times are changing. We are now in a digital age where AI and content are dominating. Rather than run from change, I believe it’s important as both a creative and a business owner to know how to pivot with the times and utilize the tools available to generate more profit. I have dedicated time to learning how to incorporate these tools into my creative branding process to make it more effective, beneficial and productive. I got to a place in business last year where I decided I no longer wanted to work as many hours. I realized I needed to pivot and to incorporate additional streams of income into my branding company so I could have ways to get PAID even when I’m not PRESENT. So, I applied my knowledge and creativity into restructuring my business and now my projections for this year are more promising than they’ve ever been. Now I’m teaching others how to do the same. That is what I had to unlearn.

What I had to learn instead was this:

-Never be afraid to take a pause and change what isn’t working.
-Never be afraid to learn new skills that can help you to work smarter and not harder in your business.
-Never be afraid to invest in your growth as a business owner. Investing in yourself is always worth it.

Contact Info:

• Website: www.legacylifestylebranding.com
• Instagram: instagram.com/legacylifestylebranding
• Facebook: facebook.com/legacylifestylebranding
• Other: Oksana also is the co-founder of The Boss Collective! This is a networking community where women entrepreneurs can engage, empower and evolve. To learn more about The Boss Collective, visit www.bosscollectivenetwork.com.

Image Credits
Image Credits: Legacy Lifestyle Enterprises and Tademy Productions