Alright – so today we’ve got the honor of introducing you to Ohad Grodzenski Grodzenski. We think you’ll enjoy our conversation, we’ve shared it below.

Ohad Grodzenski, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

In 2017, I took my guitar, suitcase and a beg, and moved to Berlin.
I moved by myself, thinking after a year I’ll be back to my parents house in Jerusalem, Without any money left.

But truth is that it was the best discission I’ve ever made.

The risk is to move to a new country, without any network, no language, a little bit of savings for a few months.
But I knew I had to find a work, a way to make money.
Half a year before the moving I’ve seen the movie “The Secret”, and following the move I also read the book with the same title.

As you can imagine, I was very much into raising my vibrations.
I came with a lot of hope and motivation, knowing that Berlin is a huge hub with many artists and musicians.
So it should be easy to find, and it was easy to find musicians.

I’ve started to look for local artists to play with, but non of those were any real opportunities.
Realizing the difficulty, ‘ve start to learn about music productions and mixing by myself,
To give more value and find more work.
While also slowly creeping into the world of Bitcoin, Solana and crypto currencies.
Starting my own photography business, while recording my music at the highest production levels.
I’ve managed to find musicians who are interested in growing.

I also ran a podcast called “Son of a Pigeon Podcast” for a year, and the content creation business is getting bigger and stronger.
Doing many services for musicians and events.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I always had camera around me, my dad really liked to have nice cameras and to take photos.
So I was playing around a lot with camera and just having fun.

Then at 2022, I decided to buy a camera myself, to join some friends in the search for a land in Portugal, to capture the journey,
I knew that great photos can really help with grands and help from governments, in order to develop it and implement permaculture values to the work.

But God’s plans were different, and a week before I was support to go with them to Portugal for a few months, I injured my knee. Completely.
All the plans I had for the next 6 months got completely destroyed.
“Pain is a Bliss” I thought while trying to figure the things I can do, while healing my knee and learning to walk again.

I had a good camera, so I started to watch YouTubes about photo editing, trying on some friends, buying some cheap lights on Amazon, offering photos for exchanges.
And slowly, people started to talk about my work and more people wanted photos from me.
I also noticed how much good photos can make a difference with how artist is being perceived.
Great photos can bring better opportunities for them.
Once I realized that I went full in, got the best gear I can put my hands on.

Learning from the best mentors and coaches, I decided to give even more value to those I work with.
So I started to study marketing, and I’ve found work for Facebook as a Marketing Consultant to advice business how to use best the platform.

The Rabbit hole went really deep, combining with love to Bitcoin and blockchain that start in 2017 (That’s a whole crazy adventure by itself).
Everything really clicked:
Teach musicians how to use web3 apps, the new streaming methods and marketing, what is money and how to use it.
Web3 is very early and those who will grow it now, will enjoy the fruit in the next years, I have no doubt about it.
Everything is changing, and musicians must friend new ways that can secure them better payment so we can enjoy music.

I’m really proud of the all the knowledge and the experience that I collected in my adventures.
The fact that I am here for the client to serve them and can making living from it.
That I am able to teach and make the connections between art and business and money for people.
And the fact that I am early to web3, and that I can influence the space to be more friendly to musicians.

Alright – so here’s a fun one. What do you think about NFTs?

NFT’s are awesome.
It mean Non-fungible Token, Which means in simple works: Each token can have different value, they are not the same.
But its Digital.
I can put an image, or an audio file, or a code on this token.
Every NFT is on the blockchain, which makes it unique.
That also a whole crazy thing to study.

Yes, Digital scarcity.

NFT can be a concert ticket, maybe a badge that allows the owner to receive 50% discount on every purchase from that fan.
NFT can grand top fans/buyers/streamers backstage pass, or special early access to content.

NFTs are be your Health record and being available anywhere in the world
NFT can be your keys to the AIRBNB, or your Tesla car.
NFT can be the master recording right to your music that is streamed.

There are many use cases for NFTs and to Crypto, and just as people were scared of the credit cards, they might be scared from crypto.
But us humans, we get used to everything, so be prepared.

Can you tell us about a time you’ve had to pivot?

Alex Harmozi says: Riches are in the Niches
That is very true.

Just find focus, see which niche you have the most knowledge about.
See what problems they have, if there is any money there.

I’ve been working with musicians, as a musician myself, I am very familiar with their needs,
So I decided to focus on musicians and artists.

Alex also says: Follow the big money.
Biggest industries in the next 5 to 10 year, in my opinion, are going to be blockchain and A.I.
The blockchain is the rails which A.I. can ride on.
It can save our sick economy.
I’ve started to attend conferences and do work for influencers such as Efrat Fenigson, Samson Mow, JAN3, Solana and Superteam DE.

And now I am bringing those two worlds together, to onboard musicians to the wonderful web3 world.

Contact Info:

• Website: https://www.PigeoningProductions.com
• Instagram: https://www.instagram.com/pigeoning_productions/
• Facebook: https://www.facebook.com/PigeoningProductions
• Twitter: https://x.com/Son_of_a_Pigeon

Image Credits

Personal photo: Anton Tal