Alright – so today we’ve got the honor of introducing you to OG Johnnymack . We think you’ll enjoy our conversation, we’ve shared it below.

Hi OG Johnnymack , thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Around 2013 I was working with Lou Kang on being an independent artist then we decided to start a label called City Boi Entertainment which included some the hottest artist around town we had a mission to bring the city together knowing St. Louis is a small market we knew without a huge budget we needed a huge loyal support system with bringing multiple popular artists from different neighborhoods that was seemed easy now we have an AllStar team now we gotta figure out how to get them to play together on the same court haha as a label we decided to LouKang would be first so his highly anticipated release (Trap on Sunday) was released and the rest is history from that release alone City Boi Ent created a huge local buzz now it’s time to give back so City Boi Ent opened up a industry standard studio and offered the same opportunity to any other artist in the city who could afford to finance their own project it came out of City Boi Ent’s studio with Lou Kang being the engineer I was in charge of A & R artist development all social media accounts for artists and label I also managed all artist on the label so now with that being said City Boi Ent now has a full all star team along with a industry standard studio an one of the only independent labels in the city at the time with a artist creating a local buzz it was time to expand the brand and let the Midwest region and surrounding areas about St. Louis hottest artist not just our artist any and all artist who was serious and had quality music that was registered properly I created this hashtag #STLvsEverybody around 2012 I created in hopes of putting huge spotlight on independent artist and entrepreneurs who are indie but major but not limited to just musicians but all entertainers’ creatives influencers athletes’ entrepreneurs and black-owned businesses for free but it would take a lot of organized organic humans to participate I just wanted to create something everybody can participate in to spread awareness on ST LOUIS to the internet world right from m my couch. Right now I don’t have to money to invest but I do have the ideas and brain to change the way St Louis is viewed around the globe in the entertainment aspect so hopefully I can spark a flame in someone who has the funds to invest currently I specialize in public relations certified in marketing and promotion also artist development email or DM me (serious inquiries only)

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I was born and raised in UCity the neighborhood I grew up in was Millar Park(very important for barbershop conversations lol). Around 1989 in grade school is when I found my love for HIP-HOP right around the time Bullet Proof Records was taking off and blowing up shoutout Eric Reedus and D-red one day playing around in they studio I developed my character Mack-10 my partners in crime name was Iron FE and 6ix PaCK we went by the group name NCT ( niggaz causing trouble) of course we wanted to be like NWA or The Ghetto boys thank God for UGK eight ball and MJG Too Short they saved my like I went for the females attention and left the streets alone rebranded myself to K I D (Kevins incredible D!** or keeping income daily) depending on my audience lol it’s all entertainment right lhhh I graduated from UCity high school in 1997. Heman Park is where I spent most of my days after school when I wasn’t being hiphop head I had a love for sports and trash talking some of my favorites sports are football and basketball! However, I got where I am now by paying attention to my home boy Pierre Watson (Poose) big brother Orlando (pretty boy) Watson of Rock house Entertainment and also being apart of @4Uentertainment’s ( Spirit Day) artist development and marketing team After that venture I went on to worked with some of St. Louis hottest promoters like Cash Cohens with Cash N Entertainment also Goose Gates can’t forget the most hated DJ in the region Dj Styles #FwTheDjs Shoutout DjPharoahDinero DjTab DjKmean #SaluteTheDjs #coredjsSTL I worked closely with independent rap artist @LouKang_TBH @imSLAP_BFE @LiLKeesy_SBM @JaiKtchnz the hottest graphic artist in the Midwest @MaineGFX and the super-producer Louchee on Da Beat @basehousebeatsceo (IS IT THE BASEHOUSE!!)

Can you share a story from your journey that illustrates your resilience?

I don’t have any stories I’m not the artist I don’t be in studio as much but I can share with my role in the music industry I iCan tell you the road hasn’t been smooth at all especially being in a small market but when you’re doing what you love it’s not even work or considered failure when you are having fun and passionate about it what your doing challenges are all apart of the process but nobody ever wants to talks about the bumps in the road to success however some of challenges I’ve struggled with are wanting results to happen faster than the money and power I have lol or wishing Stlouis artist stuck together like ATL NY CALI AND KC but I embrace it all challenges are just trials and tribulations with consistency, work ethic, knowledge of the business and a understanding of how marketing and promotion works is vital to a successful entertainment business hopefully I’ll land and A&R job at a major record label or even owning my own entertainment company!!!

What’s a lesson you had to unlearn and what’s the backstory?

Oh I’ve learned valuable lessons that I don’t regret some include helping family and friends that aren’t more passionate than me about something they wanted to do however lessons are blessings I look at it as an internship once you find out what your passion is you have to find like minded folks who are already possess that same passion it makes working with them super easy but one day hope St Louis takes advantage of all the great entrepreneurs, creatives and musical talent in the city (all genres) Lydia Caesar Tish Keys (The Voice) AYEVERB JU BLACK FLAG TDUBBO BATES STL 3problems Nando STL MAI LEE RAHLI NIKEE TURBO SK and new artist such as Big Boss Vette WorldTourWoo Karma2zz SpidaGuru just to name a few the world needs to hear them all #upnextSTL search any artist on any platform alot of fans/consumers are not really supporting great independent artist and businesses as they should let’s change the narrative in St.Louis City/County St Charles and surrounding areas only the real not the fake shoutout Adam Murphy (Marketing/Promo Guru) #stlouisKrazy over at Midwestmixtapes.com and Program Director (Will Bernel) and Dj Big Juice at 103.7 the beat in Rockford IL they’ve shown me mad love over the years and I truly appreciate them and everyone who supports my vision.

Contact Info:

• Website: https://feelthemusi.com/playlist/u2s5wx
• Instagram: https://www.instagram.com/reel/CW_LmyAlEpO/?igshid=MmIxOGMzMTU=
• Facebook: https://www.facebook.com/STLvsEverybody
• Twitter: https://twitter.com/johnnymack_/status/1010227318256816130?s=46&t=d02N1LMHG74yWOX9eyErKw
• Youtube: https://youtube.com/channel/UCwQI-02N_kDA3CWzYAAwWuw