We were lucky to catch up with Nyrobi Dick recently and have shared our conversation below.

Nyrobi, looking forward to hearing all of your stories today. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.

Learning the craft is always important when you investing in yourself. For example, I was very young when I invested in my dreams of wanting to be a rapper. I was always creative, grew up in a household heavily musically inclined and influenced. In addition, my first investment besides a composition notebook and pen was putting my young experiences or thoughts you can say, to paper. I already had a gift once I want to do something or learn something, you can show me once and I can go to the moon with it. Furthermore, sharpening my skill years upon years, going through puberty, college, finding my voice and sound, I graduated to learning the technical part of music. Having people say “no”, not taking me serious, scraping for beats, no studio time, I leaned to another solution before giving up. With supportive parents investing now financially, with buying MacBook, protools, equipment I took off. Recording starting with the Apple EarPods with a pop-filter to a microphone, already produced beats to self mixing & mastering, from asking to being my own cover digital artist?, I took those No’s and made my own yes’s. Releasing my own music from the start of 2017 to 2023 I gained supporters, social media following, influencer collaborations, entrepreneurial ventures and reaching accolades with my music I feel blessed. The most important lesson is that no one is perfect at their craft, we’re always elevating, changing, and experiencing.

Nyrobi, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

How I got into the business of influencing & content creating was very organic. You have to first believe in yourself along with self-confidence. From the start of 2011 I was always the kid on social media posting pictures, but that was different from normal pictures everyone took during eras. Also being the vocal kid on social media, creating words for only my friends online can understand, being comedic definitely gained me followers, attention negative and positive slowly over the years. I definitely think that’s important when being in this particular field because it’s easy to become faceless. You have millions of people on different social media platforms who see’s one person do one thing, take off with it and automatically think the same cards is dealt for them if they stand in front of a camera and recreate. This is when a bulb went off in my head and I took myself to bootcamp. I learned the algorithm on every app for every update, I watched what was trending & what wasn’t took more pictures with different poses, mingle with people all over, and most importantly gave each social media platform a different glimpse and theme of my life. Creativity is something that is a necessity in this field and I always had in my back pocket since young. Always being trendsetting in my fashion, quick learning with technology, a maniac with the music, I knew that all I needed was the perfect balance and that was my business side. Being a former college student at Borough of Manhattan Community College for International business and entrepreneurship, I definitely used this as a golden asset to my influencer side. From 2011 to now 2023 sticking to what I know doing all by myself to mention I was able to gain collaborations from out of state and country which consist of Pela Case, Ed Hardy, ScentCraft, BoohooMAN, thepuffcuff to name a few. All from watching my growth and noticing my worth ethic over the years I can now bear the fruits of my own labor while standing out from the rest in my mission of not becoming “faceless”!

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding aspect of being an artist AND creative is having complete control. Having control in your work, finance, energy, scheduling is the top reward because if you can’t control anything around you, you can’t control yourself. Of course there are days where it gets hard especially when you’re your own boss but having that switch of turning that off one day and switching to do something else you love is the most important balance you need to have. Being an artist is very rewarding especially because I am independent, I mix master my own records, create my own cover arts, produce and even choose the relapse dates. Most importantly, they both can vary on whatever day playing a pivotal role in my life with getting me to that next step of my goals and dreams.

Have any books or other resources had a big impact on you?

The book that significantly impacted my management and entrepreneurial thinking is Zack O’Malley Greenburg ‘Jay Z Empire State of Mind’. Not only being a fan of the rapper but, being young a black man from New York who at the time was trying to have my music and business aspect on lock this was the book that definitely put it in perspective for me being that my main goal is to be a prominent figure in Hip-Hop and the business world.

Contact Info:

• Website: www.hype.co/@nysantana
• Instagram: https://www.instagram.com/nysantana__/
• Youtube: http://www.youtube.com/@nysantana

Image Credits
I have rights to these photos Nyrobi Dick Dirk Dejon Lawrence Galloway