We were lucky to catch up with Norma Molestina recently and have shared our conversation below.

Norma , thanks for joining us, excited to have you contributing your stories and insights. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.

I work with a variety of business owners. My work according to the position I hold is to lead a fairly new organization that acts as a chamber for the area where we are. The Preston Area holds over 900 businesses and we want to add all of these businesses to our organization as members. Once they are members they benefit from all our events, networking, and marketing, we create visibility and a voice for the local government.

What I do differently is I do not limit myself on how to serve or help other business owners. I listen to prospective members and see where they are at in the journey of their business, some need coaching, and others need assistance from where to start to how I create a ribbon-cutting event.
I am currently assisting 4 business owners with everything they need to open their business in 2024. From translation to marketing to making appointments to meet with agencies and more.

This unlimited help I create brakes barriers, attracts more people, and creates a community among entrepreneurs.

I am also developing young professionals, with a high level of professionalism in what we do. I not only teach them but also give them a place where they will put to work what they’re learning.

I partner with other organizations that offer opportunities to the community, I challenge myself to learn new things, talk to everyone, and join every event I am invited to keep learning and meeting new professionals.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

In 2011 I was able to organize a concert for the Hispanic churches in Louisville. From there on I was requested to organize seminars. concerts, and other types of events until 2015. In 2016 I started a platform creating events for professional Hispanics in Louisville, business owners, local artists, and more. I organized 3 events a year. I developed a team of 2 professional women who helped me with logistics and administration. This platform is called Redez Louisville. All our events were high-end events, in different locations and venues in the City, ending the last event at the Convention Center in 2022.
In 2023 I was hired to lead the organization where I am working now.
My experience and success were noticed when I not only started something nonexistent to exist but also for the quality we offer in all our events.
From April 2023 to the present (1 year ) I started working in this organization as the only paid part-time independent contract, and in one year, still working as a “part-time” I was able to add over 30 new businesses, add a team of volunteers, go from remote work to open our first office space, go from being anonymous to be noticed everywhere I go, partner with well-known organizations in Louisville and keep developing the team to be the Organization that offers the most Diverse team in Louisville to serve every community we can.

I am not limited by salary, time, or creativity, We are all capable of doing much more, and Preston Area Business Alliance is starting to show that.

I am proud of the work I do, I am proud of the results this creates and I am proud of the individuals who decide to go beyond their “limitations”.

Any advice for managing a team?

I love managing … My advice for managing is first to make sure you are secure in what you have within yourself, make sure you know who you are, and have everything you need within you to be successful. This doesn’t mean you don’t need what other people have or can teach you, nor does it mean you know it all. It means you are valued!

Once I know what I can do and I am content with who I am, I will see the same value in others, and more, I will treat my team with value and respect.
The saying goes “Treat others as you would like them to treat you”. but most importantly, keep communication open at all times, for good and bad, for highs and lows, for everything.

What’s been the most effective strategy for growing your clientele?

The most effective strategy we use to grow our business is social media. We use every free platform there is to get the word out about what we do and who we are, where we are located and what our business can do for your business.

Contact Info:

• Website: prestonareabizalliance.org
• Instagram: pabalouisville
• Facebook: Preston Area Business Alliance
• Linkedin: Preston Area Business Alliance

Image Credits
Kambron Carter Photography.