We recently connected with Norma Fayak and have shared our conversation below.

Norma, appreciate you joining us today. When did you first know you wanted to pursue a creative/artistic path professionally?

I can still remember the exact moment when I knew I wanted to pursue photography professionally. It was in 2011, when I had my first son, Brayden. Like any new mom, I wanted to document every tiny detail—his little fingers, his sleepy smiles, the way he fit so perfectly in my arms. But I didn’t just want quick snapshots on my phone. I wanted beautiful, intentional images that I could print, frame, and hold in my hands. I wanted to create something timeless.

So, I started photographing him, setting up little scenes, playing with light, trying to capture all those fleeting baby moments before they disappeared. And something just clicked. I wasn’t just taking pictures; I was preserving a story. I remember thinking, this is it—this is what I want to do!!!

The following year I had my second son Landon at 25 weeks old – micro premie. He became the first newborn I ever attempted to pose in a true, styled newborn session when he came home from the hospital. That moment changed everything. I became obsessed with the art of newborn photography—learning how to safely pose babies, work with soft lighting, and create those dreamy, delicate images that parents treasure forever.

At first, I just practiced with friends’ babies, experimenting and refining my skills. But before long, people started reaching out, asking if I could photograph their newborns, too. And that’s when I realized this wasn’t just a personal passion. This IS my career, this is what I want to do.

Looking back, I didn’t hesitate. I wasn’t nervous or unsure. It felt natural, inevitable, like something I was always meant to do. And now, over a decade later, I still feel that same excitement every time I step into my studios meeting old and new clients welcoming their babies and the experience I bring to the table.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Norma Fayak, a luxury newborn and family photographer dedicated to capturing the fleeting, beautiful moments of early parenthood. My journey into photography began in 2011 when I had my first son, Brayden. Like many new moms, I wanted to document every little detail—his tiny fingers, sleepy smiles, and those irreplaceable newborn moments. But I didn’t just want quick phone snapshots; I wanted timeless, artistic images that I could hold, frame, and cherish for years to come.

That passion deepened later that year when I had my second son, Landon. He was the first newborn I ever posed in a styled session, and that experience completely changed the way I saw photography. I became obsessed with the art of newborn photography—learning how to safely pose babies, work with soft, natural lighting, and create those dreamy, delicate images that parents treasure forever. What started as a personal passion quickly turned into a profession as more and more people began seeking me out to photograph their own little ones.

Today, I specialize in luxury newborn, maternity, and family photography, offering families an elevated, stress-free experience from start to finish. My business, Norma Fayak Photography, is rooted in creating timeless, emotive, and beautifully styled portraits that capture not just what a moment looks like, but what it feels like.

What sets my brand apart is the level of service and expertise I provide. From the moment clients book with me, I guide them through the entire process, offering a full-service experience that includes a curated client closet, expert styling, and a carefully designed session tailored to their vision. My goal is to make the experience effortless and enjoyable while delivering heirloom-quality images that families will treasure for generations.

I also specialize in posed newborn photography, which requires a deep understanding of not only artistic composition but also baby safety, posing techniques, and patience. Unlike lifestyle photography, posed newborn sessions require extensive training and skill to safely and gently position a baby while maintaining a beautiful, organic aesthetic. This level of precision and care is something that truly sets my work apart.

Many new parents want to capture their baby’s early days, but they often feel overwhelmed with everything that comes with newborn photography—choosing outfits, finding the right photographer, and ensuring their baby is safe and comfortable. My studio experience removes all the guesswork.

I offer:
✅ A fully styled session – Clients don’t have to bring anything; I provide a carefully curated wardrobe and all the necessary props, wraps, and setups.
✅ Expert newborn posing & safety – Parents can feel at ease knowing their baby is in the hands of a trained professional who prioritizes comfort and safety.
✅ A stress-free experience – From planning to delivery, I take care of everything so parents can simply enjoy the process and focus on their baby.
✅ Luxury-quality products – I believe in creating heirlooms, not just digital files. Clients receive professionally edited, high-quality portraits they can display in their homes.

One of the things I’m most proud of is the trust and relationships I build with my clients. Many of my families return for multiple sessions—starting with maternity, then newborn, milestone sessions, and beyond. Watching families grow and being part of their journey is incredibly rewarding.

I’m also proud that I have stayed true to my artistic vision and standards while growing a business that reflects my passion for photography. I’ve built an audience of 15K followers through consistency, sharing only my best work, and staying true to my style. More importantly, I’ve built a loyal client base that values and appreciates the quality, experience, and service I provide.

If there’s one thing I want potential clients to know, it’s that newborn and family photography is more than just a session—it’s an investment in memories. Babies don’t stay little forever, and those early days pass by in the blink of an eye. My goal is to preserve those moments in the most beautiful and timeless way possible, creating images that will be cherished for generations.

I believe in quality, authenticity and creating an experience that parents will remember just as much as the photos themselves.

For those considering a session, my advice is simple: Don’t wait. Time moves fast, and these moments are worth capturing any stage, body size, you can always keep your portraits to your self but you can never go back in time and redo them. Find yourself a photographer that makes you feel good, someone you’re excited to work with – you won’t regret it!

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

Probably first that my path into photography was an unconventional career move. Many have this idea that becoming successful means getting a degree and having an 9-5 job and have to climb the corporate ladder. I don’t have a degree and I could never envision myself in a 9-5 setting. Many creatives create their own paths and opportunities doing what they love.

Any insights you can share with us about how you built up your social media presence?

I’ve built an audience of 15k on social media -not the biggest number out there, but one i’m proud of because it’s filled with people who genuinely connect with my work. Building my audience on social media wasn’t something that happened overnight. It took consistency, quality, and a genuine love for what I do. From the start, I made sure to only share my best work. I truly believe that your portfolio is only as strong as your weakest image, so it’s important to be able to self-critique and continuously strive for improvement. If you’re not happy with your work, don’t just post for the sake of posting—take the time to refine your craft. Share behind the scenes content or personal things in your stories.

One thing that really helped me grow was shooting for creativity, not just for clients. I often did free sessions to test new ideas, experiment with lighting and posing, and push myself artistically without the pressure of delivering a full gallery. Those creative shoots kept me inspired and gave me fresh, exciting content to share that others really liked too!

Post regularly, engage with your audience-reply to comments, follow up on accounts you already follow and show them some love, comment on other posts, use hashtags strategically. Don’t let social media dictate your worth or burn you out. If you’re feeling uninspired, take a break. A long one if needed. Creativity thrives when you give yourself space to recharge.

Most importantly, be genuine. People connect with authenticity and feeling recognized, taking the time to respond and build with rapport . Share what excites you, what moves you, and what makes your work special. Your passion will come through, and that’s what ultimately builds a loyal audience.

Contact Info:

• Website: https://www.normafayakphotography.com
• Instagram: https://www.instagram.com/normafayakphotography
• Facebook: https://www.facebook.com/normafayakphotography
• Youtube: https://YouTube.com/normafayakphotography
• Other: www.pinterest.com/@normafayakphotography
  www.tiktok.com/@normafayakphotography

Image Credits

all mine

( my headshot photo was taken by Jessica Veara Photography)