We’re excited to introduce you to the always interesting and insightful Norm Rosenfield. We hope you’ll enjoy our conversation with Norm below.
Norm, appreciate you joining us today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.
During Covid, my family started a band project. We recorded an album’s worth of original songs over the course of 2021/2022. At the same time, we created marketing tools, released singles, and explored digital promotion.
Norm, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’ve been a songwriter and musician for most of my life. While a professional public school music teacher, some of the more creative aspects of my life got put on the back burner. Now that I’m retired, I have the time to devote to the Dorons, our family band (www.thedorons.com), and to independent production projects.
Have any books or other resources had a big impact on you?
Every aspect of a creative’s journey requires specific skills. The music business is very DIY now, and you need an entrepeneur’s mindset, as well as a committment to lifelong learning. Whether it’s cover design, social media promotion, content creation, audio production, home studio setup – the tools are there if you’re willing to jump in and learn as you go.
Ariell Hyatt at CybePr was extremely helpful (https://www.cyberprmusic.com) getting the Dorons project on firm footing. Her team guided me on band web design, crafting a band bio, music blog journalism, and how to utilize AI for various promotional tasks. Indie On the Move (https://www.indieonthemove.com/) was a fantastic resource for sceduling a regional tour promoting The Doronic Verses in October 2023. Kyle and his team worked his database and gave us encouragement to make it a successful roadtrip. Canva was my go to resource for creating newsletters and song art.
Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.
Non-creatives evaluate projects and careers in terms of financial results. Health creatives on the other hand are more about process, not just destination. The book, The Artist’s Way, by Julia cameron, should be required reading for all creatives (https://en.wikipedia.org/wiki/The_Artist’s_Way). It focuses on artistic creative recovery, removing artistic blocks, and fostering confidence. The creatives should never feel the need to justify their work to non-creatives.
Contact Info:
- Website: www.thedorons.com
- Facebook: https://www.facebook.com/profile.php?id=100009040790751
- Youtube: https://www.youtube.com/channel/UCMwcTzZOX65yAFlcqZ-n8vw
Image Credits
Chani Rosenfield