Alright – so today we’ve got the honor of introducing you to NOOR YASEEN. We think you’ll enjoy our conversation, we’ve shared it below.
Hi NOOR, thanks for joining us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
– Clear Goals – Hard Work and Persistence
– Continuous Learning
– Effective Planning
– Resilience
– Passion and Motivation
– Time Management
– Flexibility
-Self-Reflection

Awesome – so before we get into the rest of our questions, can you briefly introduce your business to our readers.
I’m thrilled to introduce Let’s Date, a health-conscious brand that I founded in response to the growing consumer demand for healthier sugar substitutes during the ongoing pandemic. With my background in the global dates industry, I recognized an opportunity to provide a unique solution. Let’s Date specializes in crafting alternative sweeteners exclusively from 100% organic dates.
What truly distinguishes us is our comprehensive expertise in all aspects of dates, from sourcing the highest quality raw dates to meticulous processing, packaging, and delivering a premium finished product directly to your table. Our mission at Let’s Date is to offer top-notch quality products while fostering deep engagement with our customers. We’re not just about selling sweeteners; we’re dedicated to helping our customers achieve better health results. Our commitment to organic ingredients ensures that our products are not only delicious but also free from harmful additives.
I take pride in our dedication to customer well-being, and we’re delighted to be part of the shift towards healthier choices in the American market. Our products are not only a natural and delicious alternative to traditional sweeteners, but they also promote a healthier lifestyle.
For potential clients and followers, I want you to know that Let’s Date is more than a brand; it’s a partner in your journey towards healthier living. Our products are carefully crafted with your well-being in mind, and we’re excited to continue innovating in the health-conscious sweetener industry. Thank you for considering Let’s Date as your go-to source for organic date sweeteners

Let’s talk about resilience next – do you have a story you can share with us?
I’d like to share a story that truly illustrates my resilience. It happened during the COVID-19 pandemic, which posed immense challenges to businesses worldwide. At that time, one of our primary hurdles was the difficulty in connecting with potential buyers. The market was uncertain, and many doors seemed closed.
However, I refused to be discouraged. I persevered and maintained constant communication with potential partners and retailers. It was a challenging period, but our determination paid off when we secured our first retailer, Raley’s. They trusted Let’s Date and gave us the opportunity to showcase our health-conscious date sweeteners.
This experience taught me the value of persistence, even in the face of adversity. It’s a testament to the power of staying committed to our mission. I’m incredibly thankful to Raley’s for believing in us. It’s a reminder that resilience and unwavering dedication are at the core of Let’s Date’s journey.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
A lesson I had to unlearn during my journey with Let’s Date was impatience when it came to building a brand. In the early stages, I was eager to see rapid results and immediate success. However, the backstory to this realization involves numerous rejections and setbacks.
I discovered that rejection is indeed a natural part of the business landscape. Many potential partners and retailers didn’t initially see the value in Let’s Date, and it was disheartening. But over time, I learned to accept rejection as a stepping stone to growth.
This unlearning process taught me the importance of patience and persistence in brand building. It reinforced that building a reputable brand takes time, dedication, and the ability to bounce back from setbacks. I now embrace rejection as a learning experience and a path to finding the right opportunities for Let’s Date’s growth and success.
Contact Info:
- Website: www.letsdate-usa.com
- Instagram: Letsdate_usa

