We’re excited to introduce you to the always interesting and insightful Noelle Vertina. We hope you’ll enjoy our conversation with Noelle below.

Noelle, looking forward to hearing all of your stories today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

As a business owner, I initially managed our social media accounts internally. However, as our business grew, we recognized the need for a more specialized approach to effectively manage our social media presence. We made the decision to hire a dedicated team to handle our social media management and photography.

The choice to outsource this aspect of our business was driven by several factors. Firstly, we realized that managing social media requires specific expertise in content creation, community engagement, and analytics that our internal team didn’t possess. Secondly, outsourcing allowed us to focus on our core business activities while entrusting our social media strategy to professionals who could devote their full attention to it.

Since hiring a dedicated team, we’ve seen significant improvements in our social media performance. Our engagement rates have increased, our content has become more targeted and impactful, and we’ve seen growth in our follower base. Additionally, outsourcing has provided us with access to advanced analytics tools and insights that have helped us refine our strategy and make data-driven decisions.

One key lesson we’ve learned is the importance of aligning our social media strategy with our overall business objectives. By clearly defining our goals and metrics for success, we’ve been able to measure the effectiveness of our social media efforts and make adjustments as needed. Additionally, fostering authentic connections with our audience and prioritizing quality over quantity has been instrumental in building a loyal community around our brand.

For other business owners considering whether to manage social media internally or outsource it, I would advise carefully evaluating your team’s expertise, resources, and bandwidth. Consider the specific needs and goals of your business, as well as the potential benefits of outsourcing to a specialized team or agency. Ultimately, the key is to prioritize consistency, quality, and engagement in your social media strategy, regardless of who manages it.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As an esthetician and business owner, I am passionate about skincare and helping my clients achieve healthy, glowing skin. My journey into the beauty industry began with a deep fascination for skincare and a desire to help others feel confident and comfortable in their own skin.

I started my career by pursuing formal education and training in esthetics, learning about skin anatomy, various skincare techniques, and the latest advancements in skincare technology. With dedication and hard work, I earned my certification and began practicing as an esthetician.

In my business, I provide a range of skincare services tailored to meet the unique needs and concerns of each client. This includes facials, chemical peels, microdermabrasion, waxing, body sculpting and more. I also offer personalized skincare consultations to assess my clients’ skin and develop customized treatment plans to address their specific skincare goals.

One of the primary problems I solve for my clients is helping them achieve clear, radiant skin while addressing concerns such as acne, aging, hyperpigmentation, and dryness. By combining my expertise with high-quality skincare products and advanced techniques, I empower my clients to take control of their skin health and feel confident in their appearance.

What sets me apart from others in my field is my personalized approach to skincare and my commitment to ongoing education and training. I believe in staying up-to-date with the latest skincare trends, ingredients, and techniques to provide my clients with the most effective and innovative treatments available.

I am most proud of the transformations I’ve been able to facilitate in my clients’ skin and their confidence levels. Seeing the joy and satisfaction on my clients’ faces when they look in the mirror and love what they see is incredibly rewarding.

For potential clients and followers, I want them to know that I am dedicated to helping them achieve their skin and body goals in a safe, comfortable, and welcoming environment. Whether they’re struggling with acne, aging, or simply want to maintain healthy skin, I am here to provide expert guidance, personalized treatments, and ongoing support to help them look and feel their best.

We’d love to hear the story of how you built up your social media audience?

I established our social media presence by leveraging my genuine personality and fostering meaningful connections with our audience. Through consistent and authentic engagement, I cultivated a community built on trust, transparency, and mutual respect. This approach allowed us to not only expand our reach but also to deepen our relationships with clients, ultimately resulting in a more robust and loyal online following.

How do you keep your team’s morale high?

Communicate Openly and Transparently: Keep your team informed about goals, expectations, and any changes within the organization. Encourage open communication channels where team members feel comfortable sharing their thoughts, concerns, and ideas. Provide Clear Direction and Support: Set clear goals and objectives for the team, and provide the necessary resources, training, and support to help them achieve these goals. Ensure that everyone understands their role within the team and how their work contributes to the larger picture.
Recognize and Appreciate Achievements: Celebrate successes and acknowledge the contributions of individual team members. Regularly recognize achievements, both big and small, to boost morale and reinforce positive behaviors.

Contact Info:

• Website: theglowupmpls.com
• Instagram: glowupmpls
• Facebook: Facebook.com/theglowupmpls
• Linkedin: Noelle Vertina

Image Credits
Madalyn Vermeer