We caught up with the brilliant and insightful Noelle Simpson a few weeks ago and have shared our conversation below.
Noelle, thanks for joining us, excited to have you contributing your stories and insights. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?
In my two years of being a content creator I have tried managing my own social media, having a management team and having an assistant. Although both the management team and the assistant helped save time is some aspects, when you are the face of your brand, it is hard to find tasks to completely delegate. So currently I am managing everything on my own again. For now, that is working for me but in the future if I decide to expand into other avenues I will hire an assistant again.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am a photographer turned content creator. I studied advertising in college and started interning for a well known food-blogger when I was Junior, I ended up working for her full time after graduation. After working there for 3 years, I was laid off due to covid and business slowing down. I decided to take that opportunity to make my creative outlet of photography my full time job. I started making content on TikTok and Instagram teaching people how to take better photos, and one and a half years later I have a growing audience of 510,000. Whether is be how to use a camera, how to pose to flatter your body, how to angle your phone for certain pictures, I teach it all. I have been able to work with dream brands like Adobe Lightroom, Four Seasons, Dove, Bumble, and many more.
We’d love to hear the story of how you built up your social media audience?
Social media is ever changing, but the few pieces of advice I give to people when they ask are to be yourself, it is more important to create a community that cares about you than a large audience that doesn’t. Pick a niche that you are obsessed with, you’ll need to talk about it constantly. Just post, you never know what will blow up so any content you make, just post it. In my opinion, the best part of TikTok is that it favors content where people show their personality rather than just an aesthetic feed. Show up and be yourself!
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I believe that picking an avenue that very few people do, was key to my quick growth. When I was trying to teach myself photography, it was easy to find editing tutorials, camera tutorials, etc. But it was hard to find the basics of how to take a good photo using a phone, angles, posing and simple things frustrate people when taking a quick picture. So I used that gap in the industry to start creating content. This can be applied to any industry, not only content creation.
Contact Info:
- Instagram: https://www.instagram.com/noellesimpson_/
- Other: Tiktok: https://www.tiktok.com/@noellesimpson_ Presets: https://www.socialrite.com/shop-1