We’re excited to introduce you to the always interesting and insightful Noah Iommi. We hope you’ll enjoy our conversation with Noah below.

Hi Noah, thanks for joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

Starting any type of business is challenging whether it’s coming up with the idea or getting customers. From my experience the idea came easy with the right time and season. The Christmas season is full of joy and decor, what better way to provide a service everyone wants…Christmas lights. In these types of situations of coming up with a company, it’s not always about coming up with a genius idea but finding out what the consumer wants or needs. The process that took me from idea to execution is actually finding the customer, this led us to advertising ourselves in different ways from door to door flyers to handing out business cards at a busy grocery store. The idea came during the year of 2021 when I had just got my first job at a hardware store and one evening there were Christmas light contractors that were flooding in to purchase lights to hang for their customers. That night I got together with 2 of my friends and planned for how we could get a small part of this industry and take more as the years went on during the next season, but we really wanted to stick around for the entire year instead of only coming up during the holidays so what better way to expand the idea to a lawn service, a need someone needs throughout the year. When 2022 came around we were ready to launch, after going door to door with flyers and business cards the next week we got a few customers, less than we thought but that’s what it’s about. We started with the first few then used that to build trust between other customers that we can take care of their home too. The next month we really started to pick up and be successful. The biggest things we needed to figure out is what can we do better than everybody else, what ways could we stand out, and how can we be sure our customers stay with us especially with it being a seasonal need. In this day in age you can use the internet to learn so many things, problems people have with their Christmas light contractors or what they really like about them. It’s all about putting yourself in the consumer’s shoes and taking action with the information you have.

Noah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Somethings about me is that I’m 17 and an entrepreneur. I grew up with my mom and older brother, and spent the majority of my time along his side teaching me many valuable advice or lessons that he wished he would have known along his entrepreneur journey. A big piece of advice he has taught me was to wake up every day with the mindset of how I can change or impact the world today. My mom has always taught us to do our best in anything we do, no matter how difficult or near impossible it may be, every day she lives by example through that. I play basketball at Grapevine Faith High School alongside great teammates and great coaches that God has put in my life to expand my journey with him and as a person, leading me to many places in my life I never could see myself being in. Along with my journey as an entrepreneur, this sparked when my brother started his first company, it was almost this sense of competitiveness that came about causing me to want to do the same. With that I knew I needed to find an idea to meet someone’s needs. Every Christmas season I was surrounded by my answer (Christmas lights) at work, everybody loves them. They bring a sense of joy and spirit through the holiday season but there was one problem: no one was willing to put them up themselves with the lack of knowledge or the lack of willingness but I knew I could meet that need. The biggest thing that sets me apart from others is that in anything I do I do it with joy and hardwork, there is no better way to accomplish something, it’s all about having fun while doing it, that’s what the American dream is about not doing what someone wants you to do but doing what you enjoy doing. I tend to look forward to my next challenge, with the idea of how I will take this next one down, instead of worrying about how I can avoid it. The biggest thing I am most proud of is staying humble, being an entrepreneur is all about learning and adapting, there is no such thing as a perfect business which is exactly why you have to stay open to positive criticism and sometimes that can be hard to do as a business owner. If you come into any industry with an ego mindset it’s easy to get crushed by the bigger companies because they already have the knowledge that you’re not willing to take in.

What’s been the most effective strategy for growing your clientele?

Growing clientele is all about having a relationship with your clients. The most positive advertising is word of mouth and the greatest part is that it’s FREE. When a friend or family member recommends something to you it sticks, it doesn’t come close to comparing to them scrolling mindlessly through instagram and seeing an ad. The most effective strategy is leaving the customer in awe of the service that you provide, to do this you have to go over and beyond in whatever you do. You need to have your customer leaving with the eagerness of telling their friends. From my experience what has helped the most is providing some sort of discount for sharing your service on social media with a simple picture of what you helped the customer with. Just a simple Facebook post saying how happy they are with the service you provided, tagging your company. It is also important to keep your past customers up to date on any deals you may be having because even if they dont need the service they may know someone who does and everyone loves them a good deal.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Brand loyalty can be difficult, everybody is looking for the best deal. Building brand loyalty is all about capitalizing whenever they use your service, it must be something that they want to experience again whether it’s the product you provide or how amazing the customer service is when interacting with them. Some people are willing to spend a few extra dollars but most are looking for the best deal, so this comes to scouting out your competitors. Can you match their price or can you even make your product/service cheaper? A big part of keeping in touch with clients is providing “special” deals only for past customers feeling they are getting the better deal and service.

Contact Info:

• Linkedin: Noah Iommi
• Twitter: NoahIommi