We were lucky to catch up with Nisha D’amico recently and have shared our conversation below.

Nisha, looking forward to hearing all of your stories today. Any advice for creating a more inclusive workplace?

Creating an inclusive workplace isn’t just the right thing to do. It’s essential for fostering a diverse, engaged, and high-performing team. When people feel a genuine sense of belonging, they’re more likely to share ideas, challenge assumptions, and contribute meaningfully. The best and most innovative solutions come from a variety of voices, but that only happens when leadership actively nurtures an environment where all perspectives are valued.

At its core, inclusion requires a willingness to listen and act on feedback. I’ve worked in companies where diversity and inclusivity were lacking, and a common theme was leadership’s resistance to feedback. Instead of acknowledging and addressing issues, they dismissed concerns or got defensive, even when faced with clear evidence that things weren’t working. One moment that stands out is when a senior leader told me the “real” problem was that employees were talking about their negative experiences, as if the conversation itself was the issue rather than what caused it. Instead of addressing the root cause, they focused on silencing those with the courage to speak up, framing legitimate concerns as grumbling complaints. When leadership ignores or discredits employees’ lived experiences, they don’t just create a toxic environment. They drive away the very people who could help make it better.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I provide marketing and branding services for female entrepreneurs, helping them grow their businesses with carefully crafted marketing strategies and brand messaging that establish authentic connections and build lasting trust. My mission is to empower entrepreneurs with marketing that feels true to their values, that not only attracts the right audience but turns those visitors into loyal customers.

I’m a former corporate tech professional turned entrepreneur. For over a decade, I worked in sales and product roles at tech companies, helping large enterprises transform their organizations with powerful software solutions. While I found it rewarding to lead enterprise projects, my passion for supporting entrepreneurs and mission-driven businesses was even stronger. With extensive experience and an MBA in Marketing, I made the leap into entrepreneurship to create a bigger impact and collaborate with clients who share my values.

I primarily work with female entrepreneurs who are 3-5 years into their business, spanning both service-based and product-based industries. My clients have reached an inflection point where DIY solutions no longer cut it. They’re ready to invest in strategic branding and marketing to attract the right customers, increase visibility, and scale with confidence. My services include brand strategy development, brand identity design, marketing strategy, content marketing (such as blog posts, case studies, and long-form content), and email marketing. I help clients determine which marketing channels fit their business and audience best, then craft a strategy to optimize those channels for sustainable growth and stronger customer relationships.

What sets me apart is my ability to blend strategy with storytelling to create branding and marketing that feels personal, engaging, and deeply aligned with a business’s values. I don’t believe in one-size-fits-all solutions; instead, I tailor strategies to each client’s unique vision and goals. My approach is rooted in authenticity, helping brands communicate in a way that fosters trust and resonates with their audience on a deeper level.

I’m most proud of the impact my work has on my clients. It’s rewarding to see them gain clarity, confidence, and real results from marketing that finally feels like a natural extension of their business rather than a barrier to their growth. I want potential clients to know that I’m here to help them build something sustainable and meaningful, not something trendy or surface-level. My work is about creating a foundation that supports long-term growth, attracts the right customers, and makes marketing feel easier, not overwhelming.

What’s a lesson you had to unlearn and what’s the backstory?

One of the biggest lessons I had to unlearn was the idea that marketing and sales are pushy or manipulative. Before becoming a sales engineer, I assumed sales was all about persuasion, convincing people to buy something whether they truly needed it or not. It seemed transactional, aggressive, and not something I wanted to do.

But once I actually got into sales, I learned about value-based selling and realized that, when done ethically, sales is the opposite of pushy. It’s about understanding people’s struggles, needs, and challenges, and then helping them find the right solution. I was fortunate to work in an environment where we were encouraged to be honest with clients, even if that meant saying, “No, our platform isn’t the right fit for your use case.” Instead of harming relationships, that honesty actually built trust and long-term credibility.

This lesson has carried into my business today. I don’t approach sales and marketing as a numbers game or a pressure-driven process. Instead, I focus on having real conversations, connecting with people, and seeing how I can help. If my services are the right fit, great! If not, I’m happy to point them in the right direction. That shift from “convincing” to “helping” has made marketing and sales feel more natural, and it’s why I believe the best approach to business is one rooted in trust and authenticity.

Have you ever had to pivot?

When I started my career as a software engineer, I thought I had found my path. I liked problem-solving and building things, but something always felt like it was missing. I wasn’t directly connected to the people using the products I worked on, and I realized I wanted to understand their challenges firsthand rather than just writing code behind the scenes.

That realization led me to pivot into sales engineering, a role where I could combine my technical knowledge with customer interaction. Instead of just building solutions, I was now helping businesses understand how to use technology to solve their biggest challenges. I thrived in this role because I got to have real conversations with customers, see the direct impact of my work, and collaborate more closely across teams.

This shift also made me realize that I wanted to deepen my business expertise, which led me to get my MBA with a focus on marketing and entrepreneurship. It was another big pivot to move from a technical track to a more strategic, customer-focused role. And ultimately, it was this journey that set the foundation for the work I do today: helping entrepreneurs craft marketing and branding strategies that connect with their audiences in a meaningful way.

Contact Info:

• Website: https://frostedmango.com/
• Linkedin: https://www.linkedin.com/company/frosted-mango/

Image Credits

Nisha D’Amico, Brand Identity Designer