We caught up with the brilliant and insightful Nina Rose a few weeks ago and have shared our conversation below.
Nina, thanks for joining us, excited to have you contributing your stories and insights. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?
It was 2018. I had been in business for a year by this time , but I still hadn’t earned my first dollar. I was a wreck. Still not sure if I was good enough to charge for my services, yet still knowing that I was changing peoples lives for the best after each session. I had planted seeds at so many places to drum up business and attract real paying customers; and finally It happened ! On April 16, 2018, I received an online inquiry! Someone actually wanted to and was ready to pay me to tattoo their face !!!!!! I was so happy, I cried immediately. Her name was Catarina , and she was a busy mother who was tired of drawing subpar eyebrows on every morning for work. I came to her rescue and still till this day I see her every two years for continued service. We’ve become good friends and she will never realize that she changed my life forever. After her as a client I felt the confidence needed to go after my dreams and I was no longer afraid to advertise my self and my skill to any and everyone !
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Nina Rose and I am the owner and artist at PreciseGlow Beauty Studio. Since 2017, I’ve been mastering my craft as a cosmetic tattoo artist and have been fortunate enough to now have a studio where my partner and I provide a place for other beauty and wellness professionals to service their clients. I’ve also been chosen to teach over a dozen students to date about cosmetic tattooing and building their businesses.
I got into this business after taking a week long intensive course from one of the most respected
Permanent Make Up schools , Bladez of Glory. It was a big risk, but it was worth every minute and cent that was spent.
I transform brows and lips from blah to beautiful by using permanent make up that enhances the best parts of your eyebrows and lips while perfecting the imperfections.
I love love love my clients. Each person I meet teaches me something. They are the foundation of my business, and because of that I treat them with so much respect and love. After they’ve made the investment into their faces by choosing me as their permanent make up artist , I provide them with life long service. Not just their first appointment, but always and forever They are welcome to come back regularly for no additional charge to clean up and refresh their eyebrows …… forever !!! Beautiful brows and lips are a lifestyle!!
Can you share a story from your journey that illustrates your resilience?
My journey began in 2007 but three years later in 2020 just as my business begin to show signs of profitability and growth, a worldwide pandemic hit. It was devastating not only for me personally but for my business and for most other small businesses surrounding me. These were scary times and nothing could have prepared me for the things that happened during the pandemic. I lost a very dear family member, I witnessed friends losing family and it was so devastating. For safety reasons I was forced to close my business for months and months. I surely thought it would be the end for me professionally but I remained devoted and saw it through. I was so resilient during these times and I continued to think positive. I used the time to self reflect, receive additional education, and invest for my future. After it was all over I was more than ready to open my doors and create new relationships.
Any advice for growing your clientele? What’s been most effective for you?
The single most best strategy I have experienced in the last six years for growing my clientele is to treat your clients as you would want to be treated. It is that simple. No client will ever experience less than stellar service from me.
Contact Info:
- Website: www.PreciseGlow.com
- Instagram: https://instagram.com/preciseglowbeautystudio?igshid=NzZhOTFlYzFmZQ==
- Facebook: https://www.facebook.com/PreciseGlowMicroblading?mibextid=LQQJ4d
- Twitter: https://twitter.com/PreciseGlow
- Yelp: https://www.yelp.com/biz/precise-glow-beauty-studio-long-beach
Image Credits
Clifford Sutherland