We were lucky to catch up with Nina LaBruna recently and have shared our conversation below.

Hi Nina, thanks for joining us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

Success is subjective and defined differently by everyone. Whether someone focuses on succeeding monetarily, athletically, creatively or intellectually, passion should always be the driving force behind individual success.

Passion is what energizes and propels someone forward with the perseverance to reach goals.
Anyone has the capability to ’succeed,’ by their definition if they follow a path which accentuates and feeds the passion.

It may be challenging to look within and discover what warms the soul. However, internal work like meditation, therapy and exercise can be an effective way to connect within.

Nina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

While studying nutrition at NYU and teaching yoga as an undergrad, I became immersed into the wellness world and wanted to use skincare that was as phytonutrient-rich as the foods I was eating. I started sourcing my own ingredients such as gooseberry, moringa and goji berry oils to create my own formulations and serums. My first company, LaBruna Skincare was born. LaBruna creates high phytonutrient-rich, luxury products and formed relationships with big box retailers such as Anthropologie and Nordstrom.

However, last year my business partner and I saw a huge opportunity in the dermal patch space. Acne patches were on the rise, but we saw the potential to use patches for a variety of effective skin solutions. Fazit launched in September ’22 with the mission to offer first of its kind patches such as our silicone acne scar patch and hyperpigmentation ingrown hair patch. In addition to innovating the dermal patch space, Fazit has created an organic TikTok community with over 100 million views by encouraging a space of skin positivity.

How’d you meet your business partner?

I was connected to my co-founder, Aliett Buttelman through a mutual friend who thought we could help each other professionally. Aliett had started her own consulting agency, while I had just launched LaBruna Skincare.

We would meet multiple times a week at the Wing in Soho to work on LaBruna Skincare and overtime a friendship formed. Together, we grew LaBruna lucratively with no funding and concluded that with our forces combined, we could achieve so much more and thus we co-founded Fazit as business partners.

I feel so grateful to have met such a compatible co-founder like Aliett because it has helped to balance the workload and responsibilities, while providing a space for bouncing ideas, sharing visions, and energizing one another.

We’d love to hear the story of how you built up your social media audience?

Standing out on social media is challenging today due to the mass amount of accounts online. It is a competitive space and there needs to be something unique and niche for the account to gain attention.

Zoom out and pretend to be a user yourself. Would you be likely to follow a skincare brand you don’t know or have any ties to if they’re simply showing pretty pictures of their packaging? Probably not. However, what if you created a really unique campaign each month where your products were ‘photographed’ on different planets. Or what if each post educated users on the benefits of all your ingredients? If you can offer your followers something unique and beneficial such as an educational aspect or creative outlet, you can be distinct among the masses.

For my brand, Fazit we knew there was a niche audience of users who love pimple popping. I am one of those users who would sit on my laptop at night and watch pimple extraction compilations. We used this addictive fascination around pimple extractions to launch our TikTok and showcase ASMR videos of consumers using our pimple patches. We discovered a craving viewers wanted more of and made a unique page showcasing those desires to gain our TikTok presence.

Contact Info:

• Website: https://letsfazit.com/
• Instagram: https://www.instagram.com/letsfazit/?hl=en
• Linkedin: https://www.linkedin.com/in/nina-l-3378298b/