Alright – so today we’ve got the honor of introducing you to Nikki Castriota . We think you’ll enjoy our conversation, we’ve shared it below.

Hi Nikki, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

My mission as a beauty business owner is to not only make my client look beautiful but to more importantly make them feel beautiful. I specialize in Weddings and bridal beauty, therefore it is the most important day of their life and for me it is very rewarding because once I am finished with hair and make up, they look in the mirror and they even sometimes start to tear because they are so happy with how they look but deep down inside they feel even more beautiful. To me this completes my mission of running a beauty business because it is very rewarding to me.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I have been in the beauty industry for almost 20 years, but I had created I Do Glam 💍 with my business partner Rosa, so we could cater to brides with hair, makeup and spray tanning in the New York tri-state area and in the South Florida Miami area. As of right now we have expanded with hair extensions, cosmetics and other retail products as well. It is very rewarding for us to be a part of one of the most special days of a woman’s life, and to not only make her look beautiful on the outside but to make her feel beautiful on the inside as well. I’ve had many of my clients that turned into good friends, tell me how much I have helped them whether it has been self-esteem, confidence, lessons and tutorials in beauty, or just help them become motivated by seeing me do what I love and turn a passion into a business.

I get a lot of clients from many referrals and I love that, and I appreciate that. The biggest compliment is to refer your friends and family to a business that you had a great experience with. I know for a fact that my customer service, knowledge, experience and dedication to my business is what motivates me and attracts and helps maintains my clients’ loyalty. I am very hard working and passionate about I Do Glam and I make sure that my clients have the best experience.

Have you ever had to pivot?

Covid had affected my beauty business unfortunately in a way where I had to close my business for a while and I think my options. I used to be full-time in New York, but due to Covid I had to relocate and start over in another city. I took some extra training and classes to reinforce my skills and expand my services that I offer because I felt like I had to start over again and go back to the foundation of my skills. Being in the wedding industry, we took a big hit due to the pandemic, which changed my outlook on many things in business and personal life. In the end, due to my perseverance and hard work, I have grown in several cities now, and the pandemic was disguised as a blessing so I can pursue my passion, which I call as my business.

How’d you meet your business partner?

My business partner, Rosa Lomeli, is also my best friend. Ironically we did not know each other for very long before we opened the business of I Do Glam, but we knew we had a connection and the same business mentality. She is my Ying to my Yang and we balance each other through work and personal life. She was actually the person that brought it to my attention that we could become very successful with our experience in the beauty industry if we joined our glam businesses together. We both were eager and determined to create a successful business and specialize in bridal beauty. We knew that it would not be easy to run a business, but with our dedication we could accomplish anything. We wanted to not only create a business but build a brand that we are proud of. Of course having a business partner is not always easy but the foundation and relationship that we have built together makes it easy to work well together, brainstorm ideas off of each other, communicate well, and expand into a successful business. I am truly grateful for her loyalty, dedication and hard work to help me become the woman that I am, and to help create the brand that I’ve always dreamed of, while still being a best friend at the same time.

Contact Info:

• Website: Idoglam.org
• Instagram: @idoglam
• Facebook: Facebook.com/idoglam/

Image Credits
@idoglam