Alright – so today we’ve got the honor of introducing you to Narakitta McClain. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Narakitta, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

I was lost.

A confused, misguided, lost youth.

I had no purpose.
I had no direction.
And no ambition to accomplish much of anything.

I was just kind of… blowing in the wind like a feather on a breeze.

In my early stages of my teenage years all the way into my adulthood, I carried an overwhelming weight of resentment towards the world.

Because of traumatic events that took place in my life, I became numb and disregarded a lot of what could have been wonderful milestones for my nurturing years.

This weight had me become so extremely nonchalant about where my life would lead.

I was on cruise control without anyone in the driver seat.
No driver.
No path.
No destination.

I didn’t really know what I wanted out of life.
Sometimes, I even felt like I didn’t even care.

Even after becoming a young mother..
.. I leveled up some, but my growth in developing into my greatest potential was still so very far from view.

And so VERY far from my aspiration to be.

And even still…
As a mother I ran myself on autopilot for many years.
Just doing the bare minimum.
Surviving.

It wasn’t until my third decade of life, and I lost two of the most important people that meant everything to me,

(My father in 2019.
And my brother, just last year, in 2021)

That my epiphany finally came.

I finally realized… I didn’t want to just have a purpose…

…. I wanted to LIVE IN purpose.

You see… My father had tragically passed in a motorcycle accident.

And at his funeral, I noticed the impact he had left behind on SO many people.

He was only 53,
And yet he had accomplished and achieved so much.

He had me and my brother.
Adoring stepchildren.
Grand babies.
He was a retired Navy Veteran with honors.
An accomplished entrepreneur and business owner, who had a successful copier business.
A homeowner of two homes.
And a pie maker.

And he had made so many strong relationships with so many different people…

And lasting impressions on such a large and diverse group of individuals that it was astonishing (and somewhat overwhelming) to see how beloved, touched and moved they were when they came to pay their respects.

That was a love and support I had never, myself, ever knew existed.

And I cannot lie.
I desired that for myself.
I had gone so long without love and support, seeing it in such a light made me realize how much I truly yearned for it in my own life.

Then… there was my brother.

My baby brother.
Who had taken his own life.

And when it was time to lay him to rest, I seen the total opposite.

He was only 30 years old when he passed, and hadn’t accomplished anything more than a high school diploma.

He had no wife.
No children.
He had done drugs,
And hung out with “friends” that
were so sketchy… you wouldn’t necessarily feel comfortable having your valuables around them.
He had rented a house that had very little furniture.
And he…. Didn’t even eat much, let alone cooked full meals.

Even at his memorial, there were some old high school classmates there..
… But nothing much more outside of our family was present.

He lived much of his life in solitude, and the relationships he did have with others were only as strong as the few times he actually engaged with others.

It was unfortunate for me to see that his short lifespan wasn’t as impactful as our father’s.

Especially because I knew as his sister, he was such an intellectually creative, funny and charismatic individual.

He was highly intelligent with a mind of an engineer.

It was a side of him only few got the opportunity to experience.

That’s when I knew, I wanted to have more for myself.

I didn’t want my end all be all to end the same way my brother’s did.

For a long time, I lived life just as my younger brother did.

Lost and angry.
Surrounded by negativity.
Feeling trapped with no way out.
Not really giving a damn.

But the difference between my brother and I was….

I had children.

And more than my own life… I’ve ALWAYS loved and valued them and their lives.

I’ve always wanted more for them, than I could ever have for myself.

They deserved it.

And I wanted them to see me as I saw my father.

Accomplished and achieved.
Complete.
A life lived FULL.
(And maybe even a pie baker, too… Who knows)?

Although my father died so very young, his life was full and complete.
It made me PROUD to be his only daughter.

It made me feel as though I could walk in his footsteps.

That I, too, could make an great impact to others in my lifetime. And live a life full of meaning.

I wanted to give that same thing to my children. I really wanted to make them PROUD to be mine.

I also wanted to live full for my brother…
.. Because he didn’t get a chance to find that epiphany.

He had left this world feeling as though he meant nothing to no one, and yet he still means so much to me.

He forgot to find his purpose and live in it.

I didn’t want to take my life for granted in that way.

And if I could have… I would have helped him realize the same.

I vowed to never allow myself to overlook something like that again.

I wanted to pick up life for the both of us and make a footprint for me and his memory….

… And if I could help others to find their way, also.

So… Here I am.

I am currently finding my way.
Leading with purpose.
Evolving from a damaged individual to a woman of greatness.

I have now begun my new life’s adventure.

And I want to assist others in every aspect of my life alongside my journey.

My career as a copywriter is just the baby steps to the BIG PICTURE of me leaving my footprint in this life.

I want to grow.
I want to see the highest version of my greatest self.

And I want to help do the same for others.
Helping them grow with me.

And to be honest… It isn’t even about the businesses.

It’s about the impact I can give when connecting with people I encounter in my life, when I do business.

I want to have purpose.
And I know that sounds cliché.

But for me… Life is meaningless without it.
And I’m willing to live in that truth when it comes to meeting and engaging with new people.

So my mission is simple.
Not only in my career, but in my life.

“To reach my highest potential, and help others do the same.”

I mean, who knows… We may not get tomorrow.

I want to make sure I’m being my best today.
Life is just too short.

My brother and my daddy taught me that.
May they both rest with peace and pride.

Narakitta, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a professional freelance copywriter, and I provide copywriting (as well as marketing) services for business owners.

Simply put, I help business owners and entrepreneurs grow their business and elevate their growing potential through marketing and advertisement.

I’ve always had a ravenous appetite in understanding finance and investments, writing, and make connections with others.

I’ve also always had an innate drive to help others solve their problems and learning new things.

Throughout my work life, I always found myself diving into one industry, learning everything there was to know about its processes, contributing to them, optimizing them for the better and then becoming stagnant, only to move on to the next field of interest.

When I decided to buckle down and embark on my own career journey and go after my passions, I realized that my greatest passion overall, was learning new things and helping people find solutions to their problems.

I also realized that the best way I was able to connect with people in business, was by utilizing my skills in creative writing, and helping them hone in on their businesses value to the public, create a voice for them, and get that voice heard.

That’s when I knew…

Copywriting and marketing would be the avenue I would take to do just that.

So what is it that I actually do for businesses?

Okay, well… Picture this:

You have a fantastic idea to sell something.
You know that it’s something worth sharing with others.
Something you know that could bring value to your community.

The only problem is…

… You don’t know how to tell people about it.
You have no clue where to start or even who to share it with.
You don’t even know if people will listen.

That’s where I come in.

I help others create a specific message for their fantastic ideas.
Assist them in figuring out who would benefit the most from that fantastic idea.
Then finally I curate the perfect message to get those two groups to connect.

It’s like business-client matchmaker!!
And I love it!

I really believe what sets me apart is that I actually enjoy bringing a valuable business to a valuable customer/client. And vice versa.

The key for me is that both have to be beneficial and valuable to the other.

Chasing money and profits, never result in happy individuals.
Happiness really comes in when people are doing something good for others.

Well… At least that’s how I look at it.

So when I do business with others,
I really imagine that I’m helping out someone I truly love. I feel responsible for doing something positive in their life.

You never know.
One act of goodness could change someone’s life forever.

And that’s an amazing way I look at how I conduct business.

Have any books or other resources had a big impact on you?

Yes! As a matter of fact the book that really gave me the greatest paradigm shift into going after my career passions was the book,

“Laws of Human Nature” by Robert Greene

It was this book that helped me realize that everyone in a sense views the world in similar ways.

Although we are all different, it helped me learn that the way we connect with each other never really changes.

For example, we all yearn to relate and connect to other individuals. Why and how may differ among people, but the fact that we all share this in desire to an extent reminds me that we are all just human beings on the same planet.

This helps me when empathizing and curating messages for others. It’s what helps me sharpen my skills in picking up the way businesses speak to their audiences, and how their specific audiences receive their message.

It’s really quite phenomenal.

I’ve also learned BEYOND great value and mindset shifts from my Sifu (teacher/mentor) Dan Lok.

I have been a student of his courses and programs, especially his renowned program “High-Income Copywriters Course” since 2020.

He has given me so much value to be successful, and being as that he has a no-nonsense do it now, earn while you learn approach to teaching… I believe that fire is what has gotten me to stop my procrastination issues and really chase after my career pursuits.

I would highly recommend his courses to anyone who DOESN’T want the “sugar-coated” pat on the back.

Some of us need that push.
And I was one of them.

So for him and his teachings, I am truly grateful.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the biggest lessons I had to unlearn in business and entrepreneurship, is that it’s okay to not be perfect.

Yeah, I know.
A lot of my epiphanies and lessons seem so cliché.
But I’m telling you.
Common sense isn’t always common sense.

I have always been afraid of failure.
Being a young mother, I was always considered to be one of the statistics in the least likely to succeed.

Or at least, that was the idea I receive in my adolescence about teen pregnancy.

So when it comes to everything I want to succeed in, I always want to prove to myself that I can make things just as good, if not better than those whose odds are not stacked against them.

That idea not only hinder my progress but gave me overwhelming fear of success mixed with imposter syndrome.

All in which increased my procrastination in going after what I truly desired in my life, as well as my career.

It wasn’t until I finally just DID SOMETHING and started putting one foot in front of the other, that I realized I didn’t actually have to have everything perfect.
(Or what I perceived as perfect)

Now, I know that I just need to keep learning and never give up on trying to be my best version of self in all aspects.

That not only helps me as a copywriter, but as a mother, a spouse, and a person in general.

Contact Info:

• Website: www.CaptnConvert.com
• Instagram: www.instagram.com/justnarakitta
• Facebook: www.facebook.com/nara.mccl
• Linkedin: www.linkedin.com/in/narakittamcclain