We caught up with the brilliant and insightful Nikita Mhatre a few weeks ago and have shared our conversation below.

Nikita, thanks for taking the time to share your stories with us today How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

Consistent and Patience is the Key for our survival in the industry.

We still remember our initial days when only one or two customers use to show for whole day.

we tried most of advertising strategies but it was not helping much but I believe the consistency in our service and commitment for value for money the customers spend has paid off.

I believe in tortoise and hare story …. slow but steady concept and I think today we are proud to say that tortoise will wins if he keeps going.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Queen Threading has been started as dream to serve customer with almost care and value for money service.

We invested not only money but our time , passion and energy to bring long term impact on clients beauty needs.

We are specialize in various beauty services such as Threading , Waxing , Facial and Spa.

Everyday we listen to new clients about their past experiences about threading or Brazilian and accordingly we start building relationship with them by providing best service.

As an Entrepreneur , I believe in maintaining long term relationship with clients and repetitive business model.

What’s been the best source of new clients for you?

In My several years beauty and salon experience I learned that our existing happy loyal clients are the top most source for new clients. we get alt least 2 to 5 new people saying that someone from family or friends has referred queen threading.

Today we are seeing huge impact of queen threading on social media groups and other personal /social events all over Escondido . This really make us excited to thing more about our loyalty program.

We’d love to hear about how you keep in touch with clients.

when the pandemic hits we were shutdown for couple of months but we were in touch with our clients on social platform and when we reopened we have seen lot of new people came because of our existing clients. So in short what we learned is invest in your customer service and loyalty program and that will return to you one day as reward.

Contact Info:

• Website: queenthreading.com
• Instagram: queen threading
• Facebook: queen threading
• Yelp: queen threading

Image Credits
Nikita Mhatre