We caught up with the brilliant and insightful Nikita Hill & Ameriah Miller a few weeks ago and have shared our conversation below.
Nikita Hill & Ameriah Miller, appreciate you joining us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.
For Nikita and Ameriah, the dynamic duo behind 30seven Trinkets, a mother-daughter business specializing in unique accessories, embracing risk has been a cornerstone of their journey. In the world of entrepreneurship, taking risks is often a necessary step towards growth and success.
With a shared mindset of “faith over fear,” Nikita and Ameriah have fearlessly pursued opportunities to expand their brand both online and offline. From participating in various events to implementing innovative marketing strategies, they’ve been determined to grow their customer base and solidify their presence in the market.
However, like many entrepreneurs, they’ve faced setbacks along the way. Their first vendor event yielded no sales, and their online efforts initially fell short of expectations. Despite these challenges, Nikita and Ameriah remained undeterred, recognizing that every setback presented an opportunity to learn and grow.
The fear of failure is a common concern for any business, but Nikita and Ameriah have unwavering confidence in the strength of their brand. They understand that setbacks are simply part of the journey and have faith that their hard work and dedication will ultimately lead to success.
For them, every risk they’ve taken has been a win, regardless of the immediate outcome. They’ve learned that the true reward lies in the courage to take bold steps forward, even in the face of uncertainty. Over the past two years, Nikita and Ameriah have focused on structuring and scaling their business, laying the groundwork for future growth. They know that the path ahead may be challenging, but they’re prepared to face it head-on, fueled by the belief that what’s meant for 30seven Trinkets will inevitably come to fruition.
Success often requires stepping outside of one’s comfort zone and embracing the unknown. Nikita and Ameriah’s story serves as a powerful reminder that the greatest rewards are often found on the other side of risk, and with determination and perseverance, anything is possible.
Nikita Hill & Ameriah Miller, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
At 30Seven Trinkets, every piece tells a story of self-expression, confidence, and individuality. Inspired by the bold and unapologetic style of daughter Ameriah, the brand was born out of a desire to celebrate uniqueness and empower others to embrace their true selves. Ameriah’s penchant for accessorizing was more than just a fashion statement—it was a form of self-expression, a way for her to boldly showcase her personality to the world without reservation. Her confidence in her own style and her refusal to conform to societal norms served as the driving force behind 30Seven Trinkets’ mission.
Founded in 2020 as an all-handcrafted business, 30Seven Trinkets initially offered a wide range of accessories, including keychains, headbands, necklaces, earrings, and beaded bracelets. However, as the brand evolved, they made the strategic decision to focus on two signature handcrafted products: the jean tassel earrings and the best-selling statement hoop petal earrings. we’ve also introduced carefully curated additional pieces to complement our collection. These selections, while not handcrafted, are chosen with meticulous attention to detail, reflecting the latest trends while staying true to our brand’s identity and values.
30Seven Trinkets aims to inspire wearers to feel beautiful, confident, and unapologetically themselves, whether it’s on their best days or their most challenging ones. 30Seven Trinkets is more than just a purveyor of stylish accessories—it’s a movement, a celebration of self-love and self-identity. It’s about embracing the notion that true beauty comes from within and that every individual has the power to define their own sense of style and confidence.
As the brand continues to grow and evolve, it remains dedicated to its mission of empowering others to feel confident, beautiful. With each bold and festive statement piece they create, 30Seven Trinkets invites you to join them on a journey of self-discovery and self-expression, because at the end of the day, everyone deserves to feel like that “GIRL,” no matter what life throws their way. So go ahead, explore their collection, and find something that speaks to you—because at 30Seven Trinkets, there’s something for everyone to love.
What’s been the best source of new clients for you?
The best source of new customers can vary depending on the nature of the business and its target audience. However, word of mouth and attending events as a walking billboard are often highly effective strategies for my business.
Any advice for growing your clientele? What’s been most effective for you?
Offering special promotions or discounts is indeed a great strategy to attract and retain customers, but there are several other approaches you can incorporate to grow your clientele such as Collaborations/Partnerships, Online Presence, and Networking Events.
Contact Info:
- Email: [email protected]
- Website: www.30Seventrinkets.com
- Instagram: @30Seventrinkets
- Facebook: 30Seven Trinkets
- Other: TikTok: @30Seven Trinkets
Image Credits
Terrol Henderson 30Seven Beauty: Melissa Hago