We caught up with the brilliant and insightful Nikisha Williams a few weeks ago and have shared our conversation below.
Nikisha, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?
My love of my culture and my love for creating awesome dishes, are what inspired the name of my company. I am from the country of Trinidad and Tobago, to be exact, I am from the smaller island which is Tobago. Trinidad and Tobago are sister isles. Tobago is more known for it’s tourism, while Trinidad is known more for it’s industrialism. When you think of the islands, you think sunshine and beaches and fun. We also have so many mixed cultures that we are also known for amazing spices. Spices can be either spicy or fragrant, amazing for baking. To me Spices of the Sun, says sweet or spicy fun, exotic, amazing! That is the experience that I aspire to bring to my customers every time. An amazing culinary experience, whether it’s through food, baked goods or my Award winning hot sauces!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Hello, my name is Nikisha James, I was born in the country of Trinidad and Tobago. At the age of 5, my father started teaching me to cook and it became a joyous thing for me to do. My maternal grandmother had a garden and I used to go with her at times to help her plant crops or harvest them, little did I know where that was leading. At the age of 13, when my mother migrated to the U.S. I was responsible for doing all the cooking and washing of laundry in the home for myself, my brother and my dad. When my brother and I migrated to the U.S. with our mother, I was still cooking and doing laundry. Everyone loved my food and would always want to come over when I cooked., especially on Sundays. Sunday Caribbean food was a real thing, macaroni pie, callaloo, veggie fried rice, red beans, stew chicken or beef, cucumber salad and potato salad, lol…it was a lot and it tasted so good.
I always had a connection for food, always wanting to try something new and different, so in May of 2012, I decided to get some training in my craft and attended Star Career Academy in N.Y. There, I learned a few different techniques, both in cooking and baking. I also met Chef Edward Martinez who became my favorite instructor because of the way he taught and encouraged his students, and who was once on the list of the most Buzz-Worthy Chefs in the country for his work at the Pitxi Dining Room and Wine Bar in Portland, OR. Chef Edward’s encouragement was the reason I ended up doing my stage and then being hired at one of the coolest restaurants at the time, North End Grill. This was a Danny Meyer restaurant which was run by one of the best Chefs ever, Chef Floyd Cardoz, winner of Top Chef 3, he was also the owner of Bombay Bread Bar and Tabla in NYC. I learned so much from this man. He was so friendly and graceful. He was always willing to teach and made fun of me a few times because I wouldn’t eat certain things, but he was the best person I ever had the opportunity of working for, but the restaurant business wasn’t for me. I had two babies. Gabby and Jay, who were toddlers at the time and they needed me. In 2016, I met the man who changed my life drastically. Paul Ille, my fiance became such a vitally important part of my children’s and my life. He took on the role and title of a father to my children. Paul became the place I wanted to be as well as my partner and confidant. He accepted and loved Gabby and Jay as they were his own. What more could any mother who adores her children ever ask for? Eventually, because of Paul, in 2018, I packed up my kids and we moved to NJ. I was at this time catering for schools and doing private events whenever I got booked for them and I still had to work. I was working in IT sales when I was blessed to have met an awesome lady, Susan Johnson, who told me about a guy, John Sauchelli, Chef and Co-Owner of Jersey Barnfire. Susan’s son worked with John and because I had started to dabble a little into the hot sauce world, I called him up. John gave me the consultation I needed to get started. Not only did he consult with me, he directed me to get my processing letters, storage locations and he became my co-packer and now I am an award winning hot sauce maker!
In 2021 Paul and I became parents to our now toddlers twins Atlas and Imagene, and Gabby and Jay became the best older sister and brother ever. Once the twins were born, Paul and I decided that it would be better for me be a stay at home mom, and so I quit my job, but I still had my business. I was now a mom of four, two teens and my twins. There was nothing easy about what life had become. I lived far away from my family, so it wasn’t as though I had much help, but my teenagers were/are the absolute best. And of course, I kept building my company, before I got pregnant I was blessed to have gotten my hot sauces into fifteen stores within N.J. and Pa., as well as one store in the U.K. I had also started teaching Jr. Chef classes at the Clifton Boys and Girls Club in N.J. Many times I came so close to just quitting because things would seem so hard. Customers didn’t want to pay for services, then it was at times hard to get more clients, but the thing is that I believe is that when you have a business, though of course, it’s so easy to give up you shouldn’t. My business has definitely grown now to the point where I can now say that I have done weddings. I cater and make weddings and birthday cakes, cupcakes and French macarons and I couldn’t be more excited to be able to provide these services to my customers. It is so wonderful and I have been extremely blessed to have served the people I have, but being able to say that I have been a part of someone’s wedding or helped make a customer’s event that more amazing and memorable is such an honor. I also now teach cooking classes at Williams Sonoma in Montclair, NJ!
I don’t believe in being limited in your art, you don’t want to be confused about who you are and where you want to be in this life, but don’t limit yourself in your art, the possibilities are endless. For me bringing the best dishes to life for my clients and teaching kids and adults to cook, to make a bit of a healthier choice when it comes to what they eat, or teaching someone to make an awesome dish they can go home and create for their families is such an honor and it makes my journey even more exciting!
I am now a certified award winning Chef and the owner of a catering company that provides cooking classes, cakes for all occasions, and I have an award winning hot sauce line. I am a success due to my hard work, sacrifices and ambition. I don’t just want my business to be successful because I make money, I want the success to come because I brought joy and yumminess to my clients, lol. I absolutely enjoy what I do and want everyone I come in contact with to feel that excitement when they work with me, and I really have so many people to thank for helping me get to where I am today.
We’d really appreciate if you could talk to us about how you figured out the manufacturing process.
My hot sauce line was something that I started to do at home, and sold them on my website, but I wanted to have a bigger audience, I wanted my hot sauces to be out in the market, so I kept doing research, googling, looking at YouTube videos, talking to people, which is a really good way to get to know a lot about an industry and potentially getting pointed into the proper direction, which is what happened for me. I was given the name of someone, who walked me through the whole process of getting FDA approved, getting processing letters, understanding and using Recipal, and who became my copacker. There are times when i have to go over with my copacker the manufacturing prices of the sauces, what ingredient are we spending too much on? how can we manufacture at a lower price and still give my customers the same authentic product they have been getting.
It’s really important to stay on top of your product, never, ever trust your hard work to someone else. this is your hard work, this your future and potentially the future of your children. keep a close eye and always question the things that don’t sit well with you in any situation.
Can you open up about how you funded your business?
I do not have a business partner. I thought about it once, but it just wasn’t something I wanted to commit to. When it was time to manufacture my hot sauces, I decided, after seeing how expensive it would be, to borrow from myself. I had a regular job while working on my business and so I was able to use my pay and commissions to get what I needed to get done. So many things go into a business when you have to go through a manufacturing process. Processing letters( I needed three at the same time). Labels (designing and printing), updating my website, which if you didn’t know someone who could help you build, and help you save a little as a startup small business, I would have to pay a lot, and there are a lot of people who really don’t care that you are a small business startup, they are just going to bill you…hard. If your website is something you can work with, do so until you are making enough to have someone come in and help you with that. Thankfully my fiancé Paul, had already gifted me with a logo that is amazing so I didn’t have to find a logo during the process. I had to pay my copacker John per bottle for each batch, which came up to approximately 80 cases which was 960 bottles. For me it worked out that I was able to use the resources I had available to me to get my products made.
It’s not an easy journey, but it is a journey worth taking.
Contact Info:
- Website: www.spicesofthesun.com
- Instagram: @spicesofthesun
- Facebook: Chef Niki
- Linkedin: Nikisha James
- Other: Google Spices of the Sun
Image Credits
All photos were taken by me or asked for someone to take them for me!