We caught up with the brilliant and insightful Nik Sallie a few weeks ago and have shared our conversation below.

Hi Nik, thanks for joining us today. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.

RahCrystals: Where Healing Meets Haute Couture

63% Increase in Instagram followers
57% Increase of online purchases
44% Increase of custom orders

A. Raheim White, founder of RahCrystals, leveraged Nik’s Business Plan Deep Dive Session to move their business operations from disorganized to stream-lined and optimized for profit. A dancer, yoga instructor, Reiki Master-Healer and Sound Healer, Raheim embraced a new operational structure that allowed for co-creative flow and flexibility within the business. RESULTS: Doubled revenue per customer order, expanding to multiple retail spaces and featured in Dance Magazine, a publication with 3.9M website users globally. Visit www.rahcrystals.com/

“My Deep Dive Session changed the game for me. I have saved countless hours and these solutions have made my business so much more enjoyable. My session gave me the framework I needed to gather my creative energies [and] focus them instead of experiencing overwhelm. The information was truly invaluable.”
– A. Raheim White, Founder RahCrystals: Exquisite. Handmade. Adornments.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Nik Sallie is an award-winning Intellectual Property attorney in Austin, Texas, providing trademark services, business coaching and brand strategy to 6 and 7 figure women entrepreneurs, including corporate women serving as intrapreneurs or transitioning to full-time entrepreneurship. Her global clientele includes C-Suite executives and leadership from institutions such as Harvard Business Publishing and Facebook, Inc./Meta Platforms.

Her background includes 20 years experience in marketing and over a decade of experience in IP law with a focus on social media and branding. During her 10+ career at Facebook, she served as a founding member of the Intellectual Property Operations Team, including personally handling 4000+ inquiries, drafting policies and managing quality control over the team’s first contractor workforce. Later, she transitioned to Global Marketing Solutions and served as the department’s first Healthcare Account Manager, managing and generating on average 8 figures in ad revenue per quarter while helping the team grow to 18 people in about 18 months. Her book of business alone has generated over $100M since 2018. She’s advised major healthcare companies on their advertising strategy, including, but not limited to, UnitedHealthcare, BetterHelp, Johns Hopkins Hospital and Anthem.

Nik is a sought-after speaker and has been featured online and on stages across the U.S., including Facebook’s Boost Your Business, Elevate and Level Up Conferences and more.

Nik was named a 2021 Austin Monthly Top Lawyer and a 2020 Woman to Watch by Austin Woman Magazine. In addition to her legal practice, business coaching and brand consulting, she is also a Master Reiki Healer and avid tarot card reader. Connect with Nik on social media @NikSallie

Where do you think you get most of your clients from?

Current clients have always been a fantastic referral source. My clients’ business partners, peers, friends and family inherently trust their recommendation due to their established relationship. Additionally, my clients provide candid testimonials about their experiences working with me and the resulting impact. Word of mouth will always be an effective marketing tool for growing business.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One lesson I’ve had to unlearn is that the “customer is always right.” The intention is to motivate businesses to always provide excellent customer service, which absolutely should be a priority goal. However, without appropriate policies in place, it can leave business owners open to liabilities and unnecessary challenges that negatively impact revenue and morale. For example, in the past I offered free consultations, and eventually saw an uptick in no shows. On the backend, I was spending time researching and prepping for the call to ensure I provided the best support and guidance with the hopes of converting the caller into a client.

As a result, I created a new policy where I have free content within my email newsletter, but no longer provide free consultations. I also do not allow people to rebook if they’re a no show. Once I started charging for consultations, no shows never happened again. Establishing business boundaries sets expectations, helps me provide better services and protects revenue.

Contact Info:

• Website: www.niksallie.com
• Instagram: www.instagram.com/niksallie
• Facebook: www.facebook.com/niksallie
• Linkedin: https://www.linkedin.com/in/nicolesfranklin/

Image Credits
Bret Hartman, https://www.brethartman.com/