Alright – so today we’ve got the honor of introducing you to Nicolli Massachi. We think you’ll enjoy our conversation, we’ve shared it below.

Nicolli, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The Story Behind Our Mission
Our mission at Incite AI is to empower individuals by providing advanced AI-driven tools that enhance decision-making across various domains, including market intelligence, sports, real estate, medical, and legal intelligence.

Why It’s Meaningful
The inspiration behind our mission stems from a shared belief in the transformative power of artificial intelligence. As we navigated our professional and personal lives, we recognized a common challenge: making well-informed decisions swiftly and efficiently. Whether it was deciding on investments, managing sports strategies, navigating real estate deals, or making critical medical and legal decisions, we saw the potential for AI to streamline and improve these processes.

Personal Experience
Having personally experienced the drawbacks of limited information and inefficient decision-making tools, we were driven to create a solution that would address these gaps. The idea was not just to build an AI platform, but to create a comprehensive intelligence ecosystem that can be easily accessed and utilized by anyone, regardless of their background or expertise.

Impact and Vision
We believe that by democratizing access to sophisticated AI tools, we can significantly enhance the quality of decisions people make daily. Our vision is to usher in a new era where advanced AI applications are integral to decision-making processes, ultimately leading to more informed, confident, and effective outcomes in various aspects of life.

By working towards this mission, we are not just aiming to innovate in AI technology, but also to foster a world where everyone can leverage cutting-edge intelligence to better their lives and the lives of others.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I have always been passionate about building and creating. After college, I focused on different areas of finance. Working in various investing roles, I experienced making a poor financial decision and realized there must be a better way. This led to the creation of Incite AI, a market intelligence platform. Our platform efficiently gathers relevant data for real-time, multi-variable analysis, ensuring the best decisions are made by reviewing all pertinent information.

We help both consumers and businesses make better financial decisions by analyzing stocks and crypto, providing insights into likely outcomes and reducing the risk of poor decisions. We are proud to enhance lives globally with our tools. Our goal is to empower users with the best tools for making informed decisions, providing reliable, real-time data and analysis.

How about pivoting – can you share the story of a time you’ve had to pivot?

I’ve had to pivot numerous times in my career, from switching industries and career paths to altering my educational focus and the direction of our projects. Most notably, we were initially focused on building an intelligence system that accurately understood market movements. However, we soon realized that the product we developed had significant flaws. We decided to pivot, leveraging the infrastructure we created for our polymorphic algorithm to transform it into a collective intelligence apparatus for both humans and machines.

This pivot was challenging. It’s never easy feeling like you’ve wasted your time, but ironically, it wasn’t until we made this change that new opportunities opened up. This shift led us to become a revenue-generating, positive force in the world, helping people make difficult decisions.

How’d you meet your business partner?

Andrew, my co-founder, and I met randomly while hiking at Runyon Canyon, a popular trail in Los Angeles. I overheard him discussing science with his friend and decided to chime in. We immediately hit it off, and I invited him to join my venture. That was the easy part. Maintaining a partnership during tough times is never simple, but when we had to pivot, we both saw the opportunity. As our business grew, we felt that the last ten years of balancing jobs and a small tech company were well worth it.

Contact Info:

• Website: https://inciteai.com
• Instagram: https://www.instagram.com/incite.ai/
• Linkedin: https://www.linkedin.com/company/incite-ai/