We caught up with the brilliant and insightful Nicole Tatum a few weeks ago and have shared our conversation below.
Nicole, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Our mission here at 3Thirteen Printing Company, LLC is to assist clients with bringing their vision to life on promotional products. By teaching our clients the importance of branding their ideas to their target audience. Being in this industry, we have noticed companies will have a business and want to promote the business in multiple ways to gain new clients. We suggest products related to their industry and show them mockups of the items with their logo and business information. Once the clients select the items, we start production and ship the final product to the client.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Nicole Tatum born and raised in Greensboro, NC. I’m the designer & owner of 3Thirteen Printing Company. Most people know me from my clothing brand CTB Clothing Co.; I started in Raleigh, NC April 2019. I have always had a passion for fashion, and I wore clothes from brands like Stussy, Diamond Supply, DGK, & Zara. I had family members that had Cricut machines and were crafters. At first, I would sit in and watch them work until I decided to design my first T-Shirt, and the rest was history. We started the company offering design services, custom T-Shirts, hoodies, hats, socks, and custom vinyl decals. We have added additional products like drinkware, event accessories, and print methods for clients to use for the custom project. A solution we have resolved for our clients is saving them time by folding, packaging, and sizing all the T-Shirts for the clients. We provide high-quality garments like Bella Canvas, and this sets us apart from most printshops that use the Gildan brand for the garments. I’m hands-on with every project from start to finish. Our ordering process is fast, easy, and smooth!
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I always go above and beyond for every client’s project. I have realized people love excellent customer service and when you can meet their deadlines on time. We would always send orders to the clients earlier than they expected to gain their trust. Once you prove yourself to the client, they will become a repeat customer and refer new clients to us. Consistency is everything! We are learning new skills daily and staying up to date with the latest products added to the industry.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy we used to grow our clientele is being in the community at pop-up shops and events. We introduce ourselves to business owners and let them know about our services and how we can help them with promotional branding.
Contact Info:
- Website: www.3thirteenprintingcompany.com
- Instagram: www.instagram.com/3thirteenprintingcompany
- Facebook: www.facebook.com/3thirteenprintingcompany
- Youtube: https://www.youtube.com/channel/UClZDr6HDuEfgmC7Atj582Lw
- Yelp: https://www.yelp.com/biz/3thirteen-printing-company-greensboro
- Other: Tiktok: https://www.tiktok.com/@3thirteenprintingcompany