Alright – so today we’ve got the honor of introducing you to Nicole Royse. We think you’ll enjoy our conversation, we’ve shared it below.
Nicole, thanks for taking the time to share your stories with us today Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
I began with a passion for art, creating and exhibiting my own work while attending university. While pursuing my own art career I decided to get more involved in the art community and offer my services as curator, I joined the monOrchid in Downtown Phoenix in the early 2010’s. After more than a decade of working in the arts in Arizona, curating multiple galleries, I decided it was time to establish my own gallery and expand my reach to Scottsdale. In 2017, I decided to create my own gallery space in Old Town Scottsdale and focus on a selection of artists based here in Arizona working in a wide variety of styles and mediums.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I hold a Bachelors of Art Degree in Art History from Arizona State University and have an extensive background in business, marketing, PR and social media. I began my career as an artist and transitioned into curating where my passion is curating exhibitions of all mediums and assisting artists in their careers. I have been a vital part of the Arizona art community for over a decade, previously curating such galleries as the monOrchid and Willo North in Downtown Phoenix. I also freelanced as a writer, covering the arts around the valley for many lifestyle publications, helping to get the word out about our vibrant art scene.
We’d love to hear a story of resilience from your journey.
The art market is challenging in general and it was made so more with Coved-19 lock down and its aftermath has been a barrier to having recurring patrons visit the gallery. During that time, I quickly solved that issue by bringing artwork to my clients’ homes. Being a caregiver and a mother I was extra precautions and safe allowing my clients to have new artwork in their homes without the risks of leaving their home. We are still dealing with much less foot traffic than prior to Covid-19 which I continually work at engaging new audiences through various medias and exciting exhibitions throughout the year. In addition to patrons adding to their personal collections, I have worked with restaurants and business owners to help curate art to add color to their establishments and offices at reasonable price points. I have been able to continually be flexible and creative with my gallery model allowing me to always adapt to the market and the ever changing economy.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I am incredibly active in the arts community, regularly attending exhibitions, visiting artist studios and special events doing my best to share and to support Arizona Artists. I am very active on multiple social media platforms including Facebook, Instagram, Linkedin, just to name a few @RoyseContemporary sharing and supporting artists and events. I am highly motivated and excited when sharing with my audience about Arizona Artists and art. Our website RoyseContemporary.com offers an extensive inventory of all available art, information on all the artists we represent, as well as recent news and upcoming exhibitions offered at Royse Contemporary.
Contact Info:
- Website: https://www.roysecontemporary.com
- Instagram: @nicoleroyseart & @roysecontemporary
- Facebook: https://www.facebook.com/roysecontemporary
- Linkedin: https://www.linkedin.com/in/nicole-royse-0b766466/
- Twitter: @roysecontemp
- Youtube: https://www.youtube.com/@RoyseContemporary
Image Credits
All Photos courtesy of Royse Contemporary