We recently connected with Nicole & Michelle Young and have shared our conversation below.
Nicole & Michelle, looking forward to hearing all of your stories today. How did you come up with the idea for your business?
Baja Betches was founded in 2020 as basically a travel page, where people could find out about restaurants, bars, and hotels in Tijuana, Rosarito, and Valle de Guadalupe. It has since turned into an incredible brand with amazing reach, especially for our generation of millennials. The concept for Baja Betches started because there wasn’t really anything on the internet that spoke to the type of women that we are, which is a little bit more edgy and unafraid to say what we think. This is like a fun outlet for us to sort of describe how we experience Mexico. We don’t want to be like haters, but other pages post the same thing, the same restaurants, cocktails, hotels so we decided to parody them, be funny, and be relatable to our followers.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
We are basically the funniest people on the internet. Baja Betches is a brand that is run by millennials who use the power of comedy to provide honest and hilarious insights that help you plan your next trip to Mexico. The content we post on our social media platform is organic and natural – we never want it to be forced. When influencers and travel sites aren’t there to help you figure out WTF to do in Mexico, we are.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
We are always saying what everyone is thinking, it’s stuff people can relate to. We provide an outlet for people to laugh at their behaviors when they are in Mexico.
We’d love to hear the story of how you built up your social media audience?
We had a strong idea and offered something that isn’t already out there. We worked really hard to grow by sharing content, giving shoutouts, and collaborating with other brands. Our advice to others just starting out: don’t get discouraged when you’re not immediately seeing results. There’s no such thing as overnight success.
Contact Info:
- Website: www.bajabetches.com
- Instagram: @bajabetches