Alright – so today we’ve got the honor of introducing you to Nicole Goesseringer Muj. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Nicole thanks for taking the time to share your stories and insights with us today. Alright – so having the idea is one thing, but going from idea to execution is where countless people drop the ball. Can you talk to us about your journey from idea to execution?

My business partner Gotham Chandna’s dream was to produce a film festival. We had been working together for a while, representing many film clients at the top festivals – Cannes, Sundance, American Film Market, etc. We worked with many short film content creators in Cannes, and realized that there was an opportunity to celebrate the short film genre during the famous festival. And so, the French Riviera Film Festival (FRFF) was born in May 2019. 2023 will be the fifth year milestone of our festival. Since its inception, FRFF has recognized and celebrated short-form content created for film, television, web and all digital platforms. Scheduled during the time period of the Festival de Cannes, FRFF invites filmmakers from around the globe to participate in the two-day event that includes screenings, Global Entertainment Showcase, VIP receptions, and closing gala awards ceremony.

Nicole, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I was born and raised in rural Ontario, Canada, but from early on, I knew I would be working in Hollywood and international showbiz. I studied Slavic Studies at the University of Ottawa and Communications at the University of Texas at Austin and California State University, Fullerton. I was able to combine my international cultural and public relations specialties as I embarked on my career, working with top names and companies in global lifestyle and entertainment, including E!, NBC Universal, USA TV Productions, Davines, and many others. Eventually, I launched my own company, Kultura PR International (www.kulturapr.com). I work closely with Gotham Chandna, founder of Cloud 21 PR (www.cloud21.com), on many projects, combining my specialty of traditional PR with Gotham’s expertise in digital marketing. We make a great team working with filmmakers, content creators and lifestyle brands! In 2019, we co-founded the French Riviera Film Festival, a fest that celebrates short films and short form content. What sets us apart is that we are able to create very effective promotional campaigns for our clients by combining our traditional PR and digital marketing efforts.

Can you share your view on NFTs? (Note: this is for education/entertainment purposes only, readers should not construe this as advice)

I actually have a very positive view on NFTs. In fact, I am handling the PR for the first annual NFTY Awards, that will be held in Las Vegas on June 14, 2023. The pre-eminent Web3 innovation awards gala, the NFTYS is the first ever live global broadcast show of its kind recognizing the cultural innovators who are redefining fashion, art, music, entertainment, and technology across the Metaverse. NFTs, AI, etc. are here to stay! https://www.nftys.org/

Can you tell us about a time you’ve had to pivot?

Our live event business definitely had to pivot during the global pandemic. Typically, my business partner and I would executive produce four or more live events each year, from our film festival to special panel showcases. During Covid-19, we delved into the virtual world, holding our live, interactive events, online via Zoom or Streamyard. It was a learning experience, but now we have incorporated some of these virtual aspects to our projects, even after the crisis ended, and will continue to do so.

Contact Info:

• Website: http://kulturapr.com
• Instagram: https://www.instagram.com/mujnicole/
• Facebook: https://www.facebook.com/KulturaPRInternational
• Linkedin: https://www.linkedin.com/in/nicole-goesseringer-muj-80b91b3
• Youtube: https://www.youtube.com/channel/UCncXAk5nZwyqcbXaanRG8mw

Image Credits
Photos Courtesy of Kultura PR International