Alright – so today we’ve got the honor of introducing you to Nicole Gaines. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Nicole, thanks for joining us today. So, naming is such a challenge. How did you come up with the name of your brand?
As a creative, I have always been drawn to anything that gives me inspiration in a way that I can then outwardly express it as it means to me, The essence of being within a space where I feel free and expressive has always given me an outlet amidst any life obstacles that may come about daily. I came up with the name Clarity to give me a space that allowed me to create and inspire with the feeling of just being clear and intentional. As I also work in an executive corporate setting, my ability to create and to think/ dream freely became boggled down. Clarity allowed me to escape to find a clear vision and purpose to just create and be free.
Nicole, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
As a Nashville, Tennessee native, Nicole is excited to bring fresh and new things to her city. She is a free spirited and creative soul that is on a constant mission to find her clarity and help others to do the same. She loves to explore, give back, and live life with a happy heart.
She has had an interest in interior design and styling since she was a teenager. Upon receiving multiple requests after seeing her personal home, Nicole decided to harness her skills by designing for family, friends and local realtors.
Often described as someone who can see the beauty in every person and environment she encounters, Nicole is excited to offer her talents to others with the goal of curating spaces and offering home goods that inspire.
We believe that the meaning of life is all about the journey, not the final destination. Life should be lived with intention, love, and so much soul.
Clarity strives to provide you with unique and inspirational design ideas for your home as well as products that infuse style and peace. We truly believe that your space influences your vibe. We look forward to helping you create spaces that reflect who you are today and all of the possibilities of who you hope to be.
Can you tell us about a time you’ve had to pivot?
In addition to being a business owner, I also have a full time career within the medical device sales industry. My management role can be somewhat demanding, on top of being a mother to a teenage girl. About a year ago I had to take a pause with Clarity to simply rest. While Clarity initially was created as an outlet, it quickly formed into a little more than a side hustle. With the demand of my full time career, I had to make the tough decision to step away to better organize and think through my long term vision for Clarity. I am grateful that when I chose to come back, my community of people along with so many opportunities were waiting for me. I believe that what is meant for you will truly be.
Can you talk to us about how your funded your business?
I am thankful to work a full time role that has been able to fund all of my financial needs for Clarity. I did, however open up several business accounts that have allowed me to build my business credit.
Contact Info:
Image Credits
Jennifer Cody Photography