Alright – so today we’ve got the honor of introducing you to Nicole. We think you’ll enjoy our conversation, we’ve shared it below.

Nicole , looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

High Performance, Clean, Cruelty Free, Non-Chemical,
Non-Toxic, Reef Safe, SPF 50, Made in the USA

Our brand prides itself on connecting wellness with beauty by using the
purest, pharmaceutical grade ingredients that contain
NO dyes, oils, talc, fragrance, or parabens.

Our products are ideal for all skin tones and types, especially sensitive
and acne prone. The high performance formulas cover, correct, protect,
heal, restore, calm, and hydrate while transforming and revealing a
natural, youthful, radiant, long-wearing look.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The Women Behind La Bella Donna

Nicole Tracy-Arranaga

Nicole Tracy doesn’t have to worry about acne anymore. Although the co-founder of La Bella Donna Cosmetics currently spends more time behind a desk running a national cosmetics company than in front of a camera, she and her mother, Kathy, remain La Bella Donna’s best advertisements.

“Between my mother – who had her own problems with makeup – and me, we had drawers full of makeup we couldn’t wear because of all the FD&C dyes, oil or alcohol, talc, fragrance and preservatives,” says Nicole, who joined forces with Kathy in 1994 to develop a makeup formula that worked for both of them.

“We especially wanted to bridge the gap between wellness and beauty; we didn’t set out to create a ‘natural’ makeup, because those don’t necessarily give you the coverage you need in shades close to your own skin tone,” she explains.

A savvy businesswoman, Nicole, who grew up in Los Angeles, relocated to her native New York in 1998 to establish an East Coast presence for La Bella Donna. She developed the line while completing her studies at the University of Southern California, from which she received a B.S. degree in Communications and Business. Nicole currently resides in Los Angeles, California with her husband and two children.

Have you ever had to pivot?

During covid we had to a make an important decision to pivot our business from B2B to B2C.

We’d love to hear the story of how you built up your social media audience?

During covid as the founder of La Bella Donna I spent more time establishing our presence on all social media platforms by becoming more transparent as a business owner and engaging with our audience. This helped us focus on our B2c business and more creative with our marketing schemes.

Contact Info:

• Website: https://www.labelladonna.com
• Instagram: @labelladonna
• Facebook: @LBDCleanColor
• Linkedin: Nicole Tracy Arranaga
• Youtube: @labelladonnamineral