We’re excited to introduce you to the always interesting and insightful Nicky Posley. We hope you’ll enjoy our conversation with Nicky below.
Hi Nicky, thanks for joining us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
Living life to the fullest involves risks. I’ve always been a risk taker, but it can be scary at times. Coming to NYC to pursue a career in beauty has always been on my list of things I wanted to accomplish. At a certain point, I realized that even if I tried and failed, that was better than never shooting my shot. It’s always a. work in progress, a story unfolding. I’ve had some amazing opportunities here, and yet I know that I’ve barely scratched the surface of what I’m capable of.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m a professional makeup artist, global beauty educator, and cosmetic brand consultant, in the space of product development. My primary role has been in the beauty space, which can involve special occasion makeup for everyday people, in person and digital technique instruction, as well as helping celebrities put their best faces forward, in the various appearances, or roles they play.
Pro makeup artists now wear many more hats than were required in past variations of this career. I also work as a content creator, in collaboration with various cosmetic brands ,to amplify their message and speak to their desired audiences. As freelancers, we are small business owners navigating multiple roles in business, in addition to our innate drive of artistic expression.
Any insights you can share with us about how you built up your social media presence?
When social media came along, it democratized the playing field, in many aspects. It gave outreach access to any person or brand we want to connect with, without the historical gatekeeping we would have previously experienced. It’s also a platform for us to display our work, our portfolios, or anything else we’re passionate about. We can share a message with the audience we want to reach.
I don’t pretend to have a magical formula for success in this space, but I do know that our biggest asset is being our authentic selves. Posting with consistency is key, because we’re building relationships with our audience, and trust has to be earned over time. Share and talk about anything that you’re genuinely passionate about.
Contact Info:
- Website: https://www.nickyposley.com/
- Instagram: https://www.instagram.com/nickyposley/?hl=en
- Facebook: https://www.facebook.com/people/Nicky-Posley-Beauty/100044462648268/
- Other: https://www.youtube.com/watch?v=l_CMXi9Juis&t=26s