We’re excited to introduce you to the always interesting and insightful Nicki L. Pete, MA, PLT. We hope you’ll enjoy our conversation with Nicki L. below.

Nicki L., looking forward to hearing all of your stories today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

I took a significant risk by bringing Skyn 32 Aesthetics Studio to life after years in the corporate world. My journey began in San Francisco with a Fortune 500 company. I later seized the opportunity to join a small team and relocated to Texas. Two years later, the pandemic prompted me to rethink my career, and I realized I wasn’t fulfilled in my work, leading me to retire.

I decided to pursue a long-standing dream of becoming an aesthetician. During aesthetic school, I created the concept for Skyn 32, which symbolizes the three layers of skin and the two ways to care for it: internally and externally. After further education in laser treatments, I began my journey in medical aesthetics, particularly for darker skin tones, while working full-time at a facial bar.

In 2023, I was determined to launch Skyn 32. I found a location and took a leap of faith, putting down a deposit on a space that didn’t yet exist. By October 2023, my studio opened, and though I had no equipment or guaranteed income, I built my client base part-time while still working at the facial bar. In June 2024, I fully committed to Skyn 32, and now, I’m proud that 15-20% of my clients followed me. Taking this risk has been frightening but immensely rewarding. I am motivated by my passion for helping others improve their skin health.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Nicki, the founder of Skyn 32 Aesthetics Studio. After years in corporate marketing, I followed my passion for skin health and aesthetics, becoming a licensed esthetician and laser professional at the Aveda Institute and Laser Institute of Dallas.

With certifications in microneedling, RF microneedling, and more, I combined my love for aesthetics, science-backed skincare, and education to create Skyn 32. We specialize in biological skin rejuvenation and advanced facial treatments, focusing on natural collagen production and long-term skin health rather than quick fixes.

At Skyn 32, we aim for results that promote healthy, radiant skin for the long term, blending science and artistry in a relaxing environment. We pride ourselves on using professional-grade skincare lines and providing services like customized facials, microneedling, buccal facelift massage, and more. What sets us apart is our commitment to client education and care. I’m proud to have built this studio from the ground up, fostering a community that trusts us with their skin.

What do you think helped you build your reputation within your market?

While I am still in the process of building my reputation within my community and my market, a few key things have helped me so far. First and foremost is my passion for what I do. People can feel that passion—whether I’m talking about skin health, educating them on specific concerns, or recommending treatments. I genuinely love sharing knowledge and helping people understand their skin on a deeper level; that energy naturally draws others in.

Another factor is my mindset. I remind myself daily that I have no Plan B — Skyn 32 is my Plan A, B, C, and D. That commitment fuels my constant thirst for knowledge and continued education. I am fascinated by science and truly believe that science drives everything skin, so I’m always looking for ways to stay ahead and bring that research-backed knowledge to my clients.

Lastly, I’ve always said that people fuel me. I allow myself to be open, meet people where they are, and approach every person with genuine curiosity and care. Building trust and connection with each client — not just treating their skin, but understanding their lifestyle and goals — has been a big part of how I’ve started building my reputation. I plan to continue growing from that foundation.

We’d love to hear about how you keep in touch with clients.

As I move into my second year as a business owner and entrepreneur, I continuously learn and explore new ways to stay connected with my clients and foster brand loyalty. Some of the most significant tools that have helped are my membership program, designed for clients serious about achieving their skin goals and who want consistent accountability and guidance, as well as consistent communication through text, Instagram, and TikTok. Even though I’m not always as active on TikTok as I’d like, it has been a surprising and powerful driver of new business.

Another key factor that’s helped build both connection and credibility has been collaborating with local influencers. Their trust in my services and willingness to share their real experiences have helped introduce Skyn 32 to a broader audience and created an organic buzz around the brand. Of course, referrals and word-of-mouth remain my number one focus. I encourage reviews on Google and my scheduling platform to help new clients gain confidence before booking.

I also use Instagram to share client results, skin education, and updates, which helps keep the community engaged and connected to the brand. But in 2025, I’m excited to deepen that connection by developing a more potent strategy focused on storytelling, showcasing more client journeys, behind-the-scenes moments, the science behind our treatments, and continued collaboration with influencers who align with my brand values. I want clients to feel part of something bigger — a community focused on long-term skin health, confidence, and education.

Contact Info:

• Website: https://skynthirtytwo.glossgenius.com
• Instagram: https://www.instagram.com/skyn_32/profilecard/?igsh=MXkyMnRpMTZzbXg1
• Linkedin: https://www.linkedin.com/in/nicki-l-pete?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Other: TikTok @Skyn_32

Image Credits

Monika Normand Creative and DreDay Vision, LLC