We recently connected with Nick Zafiris and have shared our conversation below.

Hi Nick, thanks for joining us today. Do you think folks should manage their own social media or hire a professional? What do you do?

I have made the decision to manage my own social media presence for now, as I want to uphold a strong personal brand image. As I continue to grow, I plan to assemble a team to support me in this endeavor. Currently, my primary focus is on Instagram, with the goal of expanding to YouTube in the future.

Consistency, engagement, and delivering value are key principles I follow to provide the best possible experience to my clients and potential clients. I believe it is crucial to offer both entertainment and educational content. To set myself apart in the market, I constantly explore innovative ways to market myself. For instance, I utilize my FPV Drone to capture captivating footage of homes or create a comprehensive New Construction Guide. These approaches allow me to provide unique experiences and differentiate myself from the industry standard.

Although managing my social media requires significant time and effort, I consider it a worthwhile investment in the long run. Currently, I personally handle all aspects of the content creation process, including filming, editing, and graphic design. While this can be time-consuming, I am passionate about these tasks, and I aim to incorporate my skills into showcasing my clients’ homes and dream homes. By doing so, I can provide something distinct and exceptional to my audience.

Nick, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

In 2017, I embarked on my real estate journey in Charleston, SC, where I quickly rose to the position of Selling Sales Manager with my former brokerage. This role took me to El Paso, Texas, where I had the opportunity to work with a production builder, expanding my knowledge and experience. Seeking new horizons, I decided to make sunny Florida my home and have been based in Orlando for the past four years.

To further enhance the quality of service I provide to my clients, I made the decision to join Compass, a real estate company that offers cutting-edge technology and tools. With this move, I can elevate my clients’ experience by utilizing the best real estate technology available in the industry. While my specialization lies in new construction, my affiliation with Compass enables me to better serve buyers as well as assist them in listing and selling their homes. This expanded scope allows me to offer a comprehensive and seamless experience throughout the entire real estate process.

My ultimate goal is to ensure that my clients have the best possible experience when buying or selling a home, as I understand the inherent stress involved in these transactions. I have witnessed firsthand the significance of effective communication, which is often a challenge in various industries, particularly in real estate. Therefore, I have learned to prioritize communication, emphasizing prompt and clear interactions with my clients. Additionally, I recognize the value of discipline and attention to detail in this field. Every transaction is unique, and that is what truly excites me about this career—I am constantly learning and evolving to provide the highest level of service.

The relationships I cultivate with my clients extend beyond the transaction itself. I believe in fostering long-term connections that endure well after the deal is closed. Real estate is a people-oriented business, and I take great pride in building lasting relationships based on trust, professionalism, and exceptional service.

Have any books or other resources had a big impact on you?

Rich Dad Poor Dad, How to win friends and influence people, The Millionaire Real Estate Agent, The 4-Hour Workweek, Think and Grow Rich

Let’s talk about resilience next – do you have a story you can share with us?

The real estate industry is undoubtedly rewarding, but it also demands a great deal of dedication and resilience. It is an industry characterized by its highs and lows, and to thrive in this field, one must possess unwavering self-belief and a strong work ethic. Success in real estate is directly correlated with the effort one puts in, making it a truly entrepreneurial endeavor.

To excel in the real estate business, professionals must approach each day with a strong sense of purpose and self-motivation. Unlike traditional employment, where one may rely on a fixed structure and external guidance, in real estate, individuals are responsible for their own success. They must establish and maintain a self-imposed discipline that propels them forward, even during challenging times.

The key to achieving sustainable success in this dynamic industry lies in the understanding that the effort and commitment invested directly impact the outcomes. Diligently working towards personal and professional goals, consistently honing one’s skills, and persistently seeking new opportunities are crucial aspects of thriving in real estate.

Moreover, a professional attitude is essential. Real estate professionals must conduct themselves with utmost professionalism, integrity, and ethical behavior. They should prioritize their clients’ needs and interests, ensuring that every interaction and transaction is handled with the utmost care and transparency.

Additionally, continuous self-improvement is paramount in the real estate industry. Market trends and dynamics are constantly evolving, making it essential to stay informed and adapt accordingly. Professionals should invest time and effort in staying updated with industry insights, attending seminars and conferences, and engaging in professional development activities to provide the highest level of service to their clients.

Ultimately, success in real estate requires a deep belief in oneself and the determination to persevere through the challenges that may arise. It demands the commitment to work diligently and consistently, embracing both the triumphs and the setbacks along the way. By embodying professionalism, prioritizing client satisfaction, and continually enhancing one’s skills and knowledge, real estate professionals can carve out a prosperous and fulfilling career in this highly rewarding industry. 

Contact Info:

• Website: https://www.nickzafirisrealestate.com/
• Instagram: NickZafirisRealtor
• Facebook: https://www.facebook.com/NickZafirisrealestate
• Linkedin: https://www.linkedin.com/in/nick-z-4a9227161/
• Youtube: https://www.youtube.com/channel/UCX-KIDY62zCY5kMxDccNtIQ

Image Credits
Nick Zafiris