We caught up with the brilliant and insightful Nick Laiuppa a few weeks ago and have shared our conversation below.

Alright, Nick thanks for taking the time to share your stories and insights with us today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

Business is tough, that’s for sure. The story of my agency getting to where we are today is a slow one, with only a few sexy edge of your seat moments. I started doing marketing as a freelancer eventually working my way through 7 different agencies in 3 years. I always wanted to own my own agency for the same reason most business owners become business owners, they want a slice of the back end and want true job security. As I was freelancing I was honing my craft and learning the processes of running an agency; team management, client meetings, delegation, tools and software’s to use, all of those sorts of things. Eventually I transitioned out of freelancing by slowly gaining my own clients – when my work load became too much and or I was supplementing my freelancing income I would quit one freelancing job. A handful of months after being fully “self employed” I was able to hire a freelancer to take some of the work off of my plate, from there I continued building out systems, processes, and hiring as we grew. It has been the definition of grow as you go.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

We help private schools get new students and keep students enrolled through digital marketing. Nearly 50% of private schools have no part time marketing person on staff and 43% have no full time one either. We step into that void as an agency of experts dedicated to the private school industry.

Can you open up about how you funded your business?

I’m not a big gambler. My first business was pretty much funded on credit cards which ended up being a hard lesson to learn. This time around I grew as I went, transitioning out of being employed to being self employed and keeping my expenses (both personally and professionally) as low as possible for as long as possible.

We’d love to hear about how you keep in touch with clients.

I like to do a quarterly email to my entire client list updating them on what is going on in the company – how we’re growing, where we’re going, what we’re learning… things like these. I kind of consider it an investor update because my clients are essentially investing in my business.

Contact Info:

• Website: https://nicklaiuppa.com/
• Instagram: https://www.instagram.com/nicklaiuppamarketing/
• Facebook: https://www.facebook.com/NickLaiuppaMarketing/
• Linkedin: https://www.linkedin.com/in/nick-laiuppa-22b48395/

Image Credits
Cat Fig