We caught up with the brilliant and insightful Nick Casucci a few weeks ago and have shared our conversation below.

Nick , looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

The biggest trend I’m seeing in the film, TV, and media world is the decentralization of Hollywood—and the rise of independent creators and brands.

The old system just isn’t working anymore. With social media transforming how we consume content and AI accelerating how fast we can produce it, traditional studios are struggling to keep up. I have friends and colleagues—top-tier editors and producers—who spent years in Hollywood but are now looking for new ways to make a living. The work has dried up, and the demand has shifted.

Meanwhile, there’s massive opportunity in what I call the “new media middle class.” Brands, creators, churches, and small businesses are realizing they don’t need a studio budget to make powerful content—they need a clear story and a smart strategy.

I’ve seen it firsthand here in DFW. One local brand came to me unsure of how to even talk about what they did. We worked together to clarify their message, and I helped them create a series of short videos that not only told their story well—but grew their audience and sales. That’s what I love about this new era: content is more personal, more nimble, and more mission-driven than ever.

That’s why I’ve shifted my focus to helping purpose-driven people turn messy ideas into story-driven content that actually connects. I coach them, train them, and often create the content myself. It’s fast, collaborative, and rooted in authenticity.

The tools have changed—but the power of story hasn’t. If anything, it matters more now than ever.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Nick Casucci—a video editor, director, and content creator with over 10 years of experience in the film and TV industry. I’ve edited more than 100 episodes of network television and worked on projects for major platforms like Netflix, Disney+, and OWN. My background is in Hollywood, but over time, I started to feel a strong pull to bring that level of excellence to stories and brands that had purpose—beyond just entertainment.

Today, I run Storycraft Productions, where I help purpose-driven people and organizations turn messy ideas into story-driven content that actually connects. That includes everything from directing docu-style videos, to producing short-form social content, to coaching clients through how to clarify their message and build an audience. Some clients hire me for strategy and creative consulting, while others bring me on to produce the content myself—whether that’s headshots, podcast video production, or a complete short film.

I work with small businesses, creators, churches, and nonprofits—especially people who feel like they have a message worth sharing but aren’t sure how to say it or where to start. I love helping people get clarity, build momentum, and create content that’s true to who they are. What sets me apart is that I understand both the big picture of storytelling and the technical side of execution—and I’m not afraid to get hands-on with either.

I’m also a family man with four kids, based here in North Texas. Faith is a huge part of my life, and it shapes how I work—with honesty, intentionality, and a desire to leave people better than I found them.

One of the things I’m most proud of is editing Living with the Odds, a documentary about two Glioblastoma patients whose stories of hope and faith are now being used in the medical curriculum at Leiden University. Projects like that remind me why I do what I do—to tell stories that matter.

If you’re a creator, business owner, or team with a message that needs to get out into the world—and you want it to feel clear, professional, and truly you—I’d love to help.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding part of being a creative is getting to blur the line between work and play. Some days I’m in deep execution mode—editing, directing, building out a strategy. Other days, I get to experiment, play, and just create something because it feels good. I’m grateful that my career gives me space to do both.

I also really love collaboration—especially working with other creatives and helping train or mentor new ones. There’s something powerful about seeing someone’s creative spark and being able to encourage and shape it through experience. That’s where the magic happens—not just in the work, but in the people you do it with.

And honestly, I just love having an outlet for all the ideas and imaginations that live in my head. Being a creative gives those ideas a place to go—and sometimes, they become something that impacts other people too. That’s the best part.

We’d love to hear a story of resilience from your journey.

Last November, I was in Maine directing a TV show. We were between scenes, and I wanted to grab a few extra shots out on the lake. I grew up in Massachusetts, so I thought, “I’ve got this—getting into a canoe is second nature.”

Spoiler: it wasn’t.

Before we’d even cast off, I stepped into the canoe—and immediately slipped and fell into the freezing winter lake. Up to my neck in icy water, soaked to the bone. Oh—and I brought a camera in with me.

It was only my second day on set with a brand-new crew, and I was trying to build trust and credibility. Now here I was, completely drenched, feeling like an idiot, with pressure mounting to keep the shoot moving.

But instead of shutting down or letting the embarrassment take over, I took a breath. The crew rallied around me—someone found me a new outfit, someone else handed me a dry hat. And I got back to work. We still captured what we needed, and the mood on set was actually better afterward.

That moment reminded me that resilience isn’t about being flawless—it’s about showing up anyway. If I’d let my mistake get the best of me, I wouldn’t have led well the rest of the day. But by owning it, laughing with the team, and staying focused, I helped keep the energy positive and the project moving forward.

Contact Info:

• Website: https://www.storycraftprods.com
• Instagram: https://www.instagram.com/nickthestorycoach/
• Linkedin: https://www.linkedin.com/in/ncasucci/