We’re excited to introduce you to the always interesting and insightful Nichole Sando. We hope you’ll enjoy our conversation with Nichole below.

Alright, Nichole thanks for taking the time to share your stories and insights with us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

Namaste Naturally got its name by combining components of two of our favorite things, yoga and nature.

Here’s some background information about what Namaste means in general and what it means to us. We have been doing yoga since We were about 18 years old, on and off. Yoga has helped us calm our minds and help with realigning our minds and body. At the end of yoga, the term Namaste is used to appreciate, honor, and respect the light within us all. The yoga instructor will say this to the students, and the students will repeat it back to the instructor. To us, the term means we see you and honor you as you honor and see yourself. This is important to our brand, as we want everyone to feel return to feeling like themselves or help them feel like themselves every day. Our products are created with the best intentions to help our clients feel like the best version of themself.

Next, here is how the term Naturally was created. Our second favorite component is nature. It is calming, grounding, and centering. We wanted our handmade self-care products to feel the same for those using them. As our hands are the magic and create very intentional products. Since our products are all-natural and created with natural products, including from our home garden, we wanted to honor that within the business name. Therefore, Naturally comes from nature and its natural ability to relax, refresh, and realign a person’s mind, body, and soul.

Nichole, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My Name is Nichole, and I am the Founder & CEO of Namaste Naturally. Namaste Naturally was founded in September 2020, during the height of the pandemic, to help others with self-care during the pandemic. Little did our clients know that while they were trying to help themselves by practicing self-care, they were also helping us. We found healing in making the products for each order and knowing it was created with the cleanest ingredients possible for another person to enjoy. We love helping others, We love working with our hands, and we love self-care. We’re lucky because we get to combine all the things we love to do into one. Before Namaste Naturally was created, we started researching and finding better ways to live cleaner lives. Since I have Crohn’s Disease, I had to do a 180 regarding what I ate and the products I used. Therefore, I would create some of my products at home since cleaner self-care products weren’t a thing when I first started my journey. I create freshly handmade self-care products that include whipped body butter, body scrub, shower melts, bath melts, bath salts, room sprays, candles, hand sanitizer, and a few other items. All of our products help our customers hydrate their skin, promote healthy skin, and helps improve our client’s mood. Namaste Naturally also offers spiritual self-care items such as White or Blue Sage, Palo Santo, and incense. These items are ethically and responsibly sourced. I ensure my brand’s intention is always positive since the product’s creator does leave their mark on the product. I am most proud of creating Namaste Naturally and being consistent with helping others over the last two years. It has been a privilege to discuss a topic most aren’t discussing and teach the community the importance of avoiding harmful ingredients. Along with creating all-natural vegan self-care products with the best ingredients, I also educate others about harmful ingredients to avoid and be mindful of when purchasing self-care products.

We’d love to hear the story of how you built up your social media audience?

We built our audience on social media strictly by networking with other small business owners and having giveaways for each follower milestone we reached. Building an audience on social media is not easy and requires consistency. It takes a lot of effort and content to build trust with others and earn their follow or attention. You can build an audience by being consistent and posting information they can relate to, that teaches them something they’re interested in, or inspires them. Don’t think too hard about what to post or wait for the content to be perfect for posting it. Post the real and raw topics that honor who you’re and post the perfect and not-so-perfect content so your social media audience can see all aspects of your business or life. Trust means being authentic and genuine. You’re not just selling a brand; you’re sharing your story and progress as well. Take your audience on your journey with you.

How’d you build such a strong reputation within your market?

We strongly feel our clear communication about Namaste Naturally, what the brand stands for, the transparency regarding the ingredients we use, and our customers have helped build our reputation. Namaste Naturally ensures that the brand is very transparent about the natural ingredients used. We even show behind-the-scenes content on social media so our followers can see what we say is real. Also, our ability to ensure the needs of our clients are met is key. We first meet their needs and then put our best intentions and love into handmaking each product ordered. We want our customers to feel the love and positive energy as they use our products. This is why our customers recommend us to their family and friends.

Contact Info:

• Website: www.namastenaturally.com
• Instagram: https://www.instagram.com/namastenaturally/
• Facebook: https://www.facebook.com/namastenaturally

Image Credits
Brit Perkins