We caught up with the brilliant and insightful Niccolas Jones a few weeks ago and have shared our conversation below.
Alright, Niccolas thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
What is the story behind my mission? The story behind my mission is to invite the world into my mind! I create from what I saw growing up or from what I learn or listen to. I grew up in one of the greatest times known today, the 90s ! The times where everyone were creatives , you had some of the greatest movies, the greatest shows /sitcoms, times and events that were very memorable! I’m very much what you may call a “history buff” meaning every thing I create or every move I make is based on a piece of history! For example, my brand “#DLROWEHT/ #TWIB: The World Is Backwards “ is based on the world we live in today! I’m talking about the politics, the racism, the different tragedies we see on a daily basis and the fact that we have dealt with all these things for centuries and people still look it as something new! I definitely wouldn’t mind my name being in the history books as one of those “Great Leaders” , but I don’t just want it as a title , I would love to earn it as if it was my birth right and I was born to do it!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My name is Niccolas Jones, born and raised in Dallas , Tx and can say that I am what you may call a “Natural born creative”! I started off getting into writing when I was 11, I used to enjoy writing short stories in English class when they used to ask me to write what I did over the summer or to write about what I wanted to be when I grown up! I used to have dreams of being a singer when I was young. I used to sing in church choir and in school but then after a little while I lost the passion for it. Fast forward in 5th grade I joined band and learned how to play the alto saxophone and got pretty decent at it if I do say so myself lol! I was in band all the way up to high school but it got to a point where I knew that band was not my dream but playing saxophone was something I could keep as a hobby or something I would pick up again later in life! In high school I was one of the kids that always wanted to fit in with others but was always somewhat awkward or I didn’t fit in with everyone but I tend to hang out with the different crowds. To this day I’m what people call a “Social Butterfly “ because I choose to be nice and friendly with everyone and I’m not someone who “pick sides” or someone who chooses not to befriend someone because of who they are or what they do or look like! I later on in life came up with the idea of since I tend to write how I feel a lot about the world today and the different events that happen, why don’t I share that with the world! That’s when I came up with #DLROWEHT which stands for “The World Is Backwards “ and it went from me making different post and tagging #DLROWEHT behind it , making it a trending topic! To me putting it on a Tshirt, having a logo made, creating different designs and ideas and now 8 1/2 years later I’ve done maybe 6 photoshoots, 5 fashion shows and had been seen in a few short films and music videos!
We’d love to hear the story of how you built up your social media audience?
How I built my audience on Social Media? I basically use the methods that networks used to come up with ideas for new talk shows and tv shows! I study the world we live in, I study cultures, I study styles, I learn based off experience! I also learn from the shows I used to watch growing up , like “Martin”, “The Fresh Prince of Bel-Air”, “A Different World “ and any 90s shows on Nickelodeon or Cartoon Network! What the world fails to realize is that the entertainment industry and “Hollywood “ is one of the top ways to educate in the world today! Think about it , a child now days will quote every lyric to a song they here before they can do simple math or sight words but if it’s displayed with music or tv shows or even online, it gets picked up very easy!
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
The book that I would say that made an impact on my journey would be the book entitled “48 Laws of Power” which basically taught me how to push forward, never let my enemy when and how I can be my own boss! The video that I can say that definitely inspired me , I will say was the GAP commercial that LL Cool J did where he was advertising for “FUBU” and he promoted that it stood for “For Us By Us”, which made FUBU still one of the most popular brands to this day! I remember reading up on Daymond John who is the creator of FUBU and how when he started he was putting his merchandise together on his own at his parents house and selling them on his own until it got picked up by JCPenny! That inspires me to keep going and keep pushing but instead of allowing an already famous face being the face of my brand , I allow the people in my circle to be the face and assist with the rise of my empire!
Contact Info:
- Website: Dlroweht.com
- Instagram: @nkredible_x & @dlroweht_brand
- Facebook: Nkredible Jonez & Dlroweht Brand
- Youtube: Nkredible Jonez