We recently connected with New We$t and have shared our conversation below.

New, appreciate you joining us today. Can you tell us about a time that your work has been misunderstood? Why do you think it happened and did any interesting insights emerge from the experience?

People constantly “misunderstand” our movement. We represent the black culture and black youth trying to make it in a limited industry. Because we’re black rappers in Los Angeles, people often associate us with gang culture and affiliation. However, we’re not associated with that in any way. We didn’t live that life or go through those struggles. We came from two parent households in the suburbs. We had to learn to market ourselves in a way where people won’t perceive us like that. Our goal is to change the narrative of rappers having to be hood to make it in the industry.

New, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

We are real rap artists who brand ourselves on being versatile. Coming soon, we will have merch and our websites up! So tune in to our social medias for upcoming details! Panama Fargo is also a graphic designer. So we like to refrain from boxing ourselves in as just rappers.

Music has always had a strong influence on our lives. We both began to take in seriously in our teenage years.

[Panama Fargo] My dad make a homemade studio in our garage as a kid, so I’ve always been surrounded by music and the game of being in it.

[Nxrthside Ron] My dad was my biggest influence growing up. He introduced me to Biggie, Tupac, and other artists that really pushed me into real rap.

As far as starting the group, 90K, our CEO, invited us to do a cypher before we knew each other. When we got there neither of us knew what to expect as this was our first official rap event where we were taken seriously. The battle was super successful and that’s when we got closer and began the group, New We$t.

What sets us apart from others is our work ethic and quality. We’re students of the game. Most people just hear a catchy song and go into the studio to copy them. We actually do homework and study the art of rap music. We don’t do it for the clout or the fame, we do it because we’re actually passionate about the learning aspect of music. Knowledge is key and rap is just another form of language, reading, and writing. If you can’t take any message or bars out of your music, then it defeats the purpose because you’re not listening to the music for the song, but the beat. We work hard DAILY to ensure that the quality of our music, whether it be production, promotion, and lyrics, is at the highest level we can be with the resources we have.

Can you tell us about a time you’ve had to pivot?

The music industry can take you on a rollercoaster of pivots on your journey, even after the success, but especially in the beginning. Every fault we have taken getting into this game, we’ve turned into a lesson for ourselves as far as business and other connections. Along the way of building our team, we have had team members who have not held up their end of the bargain or who had too many impacting features in their personal lives. With that being said, we learned our lesson as far as business relationships and the importance of professionalism in the industry. There’s a time and a place for everything and not everyone is for everybody’s team. There no bad blood, but we as team had to take that pivot into the business mindset and mission.

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We don’t think there is a perfect strategy for growing your clientele. Society is changing everyday and so are perspectives. So, the best strategy would be to be authentic to your audience. Be the professionally authentic version of yourself to your viewers. And by that we mean, don’t put yourself out to world in a way where you may be misunderstood or taken out of context. Be direct and clear about what you want your audience to know and who you are. Your viewers are there for you, so they want to see the most real version of yourself. That’s what keeps people engaged on social media and in our music. Everything we talk about in our music, we more than likely have experienced at some point in our lives.

Contact Info:

• Website: https://linktr.ee/n3wwest
• Instagram: https://www.Instagram.com/n3wwest
• Facebook: https://www.facebook.com/profile.php?id=100080165083620
• Twitter: https://www.Twitter.com/n3wwest
• Youtube: Www.YouTube.com/n3wwest

Image Credits
Sydney Wright @squiiidneey Instagram @squiiidgames Twitter