We recently connected with Nesma Bensalem and have shared our conversation below.
Nesma, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
I wanted a name that would reflect our core values and the mission we stand for. We are driven by purpose, innovation, collaboration, and inclusivity and strive to flip the narrative from the Me to the We.
Me flipped upside down is We. If we flip the Me to the We, and We Care, then We can truly make an impact: WeCare Impact.
By placing ‘We’ at the forefront and emphasizing care, we emphasize the collective power of change. We believe that changing the world, starts with changing the way we experience it, and that the story of separation has created massive consequences, ranging from our ecosystems to our societies and economies.
In order for us to create real sustainable change, it will take cooperation at scale, unified by a common value driven narrative.
The name embodies our commitment and belief that collective action, driven by shared values, is essential for creating sustainable change on a global scale.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My journey into the industry was shaped by a unique blend of experiences and a deep passion for storytelling. Growing up across diverse environments and cultures in Algeria, France, Ivory Coast, Senegal, and the US, I witnessed the richness of our world’s diversity, both in terms of landscapes, cultures, and socio-economic grounds. As an avid reader and philosophy enthusiast, I recognized the profound impact that stories have in shaping our perceptions of the world and our relationships with it.
I couldn’t simply identify with one country, culture, or tradition—I saw myself as a global citizen. This perspective fueled my desire to use my skills and passions to nurture narratives, experiences, and systems that fostered deeper connections among people and allowed humanity to thrive as a connected and caring collective.
After completing my studies in Social Studies and Film and TV Production at NYU in 2013, I ventured into the film and media industry as a director and producer, with a focus on socio-environmentally driven stories. In 2016, I started researching and developing concepts leveraging immersive technologies (i.e AR/VR) as tools for empathy.
Over the years, I had the privilege to lead projects ranging from collaborations with top consumer brands to partnerships with international institutions like the World Bank and UNDP. I’ve worked alongside influential mindfulness leaders such as Deepak Chopra. I produced and curated films, exhibitions, and concerts that raised awareness on critical issues, including the refugee crisis, indigenous rights, and sustainable economic development.
Throughout my career, and continuing to this day, I’ve offered consulting and advisory services on a wide range of topics, spanning sports and development, culture and social impact, ethics and mindfulness, impact investing, as well as on emerging technologies (i.e ai, blockchain).
Two years ago, WeCare Impact was born out of a deep-rooted belief that positive change can be enabled by harnessing the power of arts, technology, and community. Our mission is to foster a more caring, connected, and thriving world through these transformative forces.
Our core focus is on solving critical problems faced by our clients and society at large. We specialize in crafting purpose driven creative or marketing campaigns, branded experiences, strategic partnerships or innovative strategies that gets you the results you seek while making a positive impact.
We’re a creative agency that uses culture to drive awareness, innovation, and community engagement. As a consultancy, we help purpose-driven brands and organizations achieve their goals leveraging the power of ecosystems and strategic design. Our experience spans AI, Web3, media, wellness, social impact, NGOs, international institutions, and more.
We go beyond traditional agencies/consulting firms by leveraging the power of creativity and system design to drive impact. By combining artistic expression, technological innovation, and the strength of communities, we offer a unique and holistic approach to problem-solving. This unexpected blend enables us to create engaging and transformative solutions that captivate audiences, spark engagement, and inspire lasting change.
We bring diverse experts, artists, technologists, and community leaders together to create impact at scale. We’re not just a company; we’re a movement. Our clients and partners aren’t just clients; they’re change-makers.
At WeCare Impact, we also strive to build a diverse and inclusive workplace. We hire and collaborate with individuals from all walks of life, backgrounds and nationalities. We believe that a diverse workplace allows for different points of views and skillset to more effectively accomplish the company’s goals or respond to its challenges and needs. A better workplace starts with a more caring one. It is also important to me to provide opportunities to foster a sense of growth and fulfillment in my team as I believe this will keep inspiring them to contribute to the company.
What I’d like potential clients, followers, and fans to know is that WeCare Impact is not just a creative agency—it’s a catalyst for change. We’re here to inspire, engage, and empower individuals and organizations to be part of the solution. We invite everyone to join us on this transformative journey and together, let’s create a kinder and more sustainable world.
What do you think helped you build your reputation within your market?
Our reputation in the industry has been shaped by a few key factors.
First and foremost, our unwavering commitment to purpose and impact has set us apart. This mission-driven approach has resonated with clients and partners who share our values and want to be part of something bigger.
Secondly, our unique combination of levers for change—arts, technology, and community—has allowed us to tackle complex issues from multiple angles. This versatility has enabled us to craft innovative solutions that captivate audiences and drive tangible results.
We are also early adopters of emerging technologies like AR/VR or AI/Blockchain and recognize their potential for accelerating impact. This forward-thinking approach has positioned us as innovators in the field, and clients value our ability to explore new frontiers in creative solutions.
Additionally, our dedication to collaboration and inclusivity has been a driving force behind our reputation.
WeCare Impact isn’t just a standalone entity; we bring together diverse experts, artists, technologists, companies, and community leaders to co-create solutions.This approach not only ensures comprehensive and impactful projects but also builds trust, engagement, loyalty and credibility.
We don’t just work on projects; we facilitate connections and collaborations among like-minded individuals and organizations. By bringing together experts from various domains, we’ve catalyzed impactful partnerships that have led to groundbreaking initiatives.
In essence, I believe it’s a combination of our purpose-driven ethos, multi-dimensional approach, collaborative spirit and commitment to excellence that has helped us build a strong and respected reputation in our market.
Let’s talk about resilience next – do you have a story you can share with us?
When WeCare Impact was born during the midst of the COVID-19 pandemic, we faced a world filled with uncertainty. The global health crisis had disrupted industries, halted projects, and created an atmosphere of caution.
Starting a purpose-driven creative agency and consulting firm amid a pandemic might have seemed like a risky endeavor to some, but for me, it was an opportunity to make a difference when it was needed most. I believed that the power of arts, technology, and community was essential in a world yearning for connection, innovation, and empathy.
Despite the odds, I took the leap. I brought together a passionate team of experts, artists, and partners who shared my vision for a more caring, connected, and thriving world. I deeply believed that the comprehensive blend of these three powerful levers for change could accelerate meaningful impact at scale.
WeCare Impact’s early days were filled with challenges—remote work, navigating shifting landscapes, and adapting to a rapidly changing world. But with resilience and unwavering dedication, we not only survived but began to thrive. We used this uncertainty to our advantage, pioneering new approaches to storytelling, experiences, and community engagement.
Our ability to adapt, innovate, and stay true to our mission during those trying times solidified our reputation and positioned us as a force for positive change. We not only weathered the storm of the pandemic but emerged stronger, with a growing community of clients, partners, and supporters who shared our belief in the power of change.
This experience underscored the essence of WeCare Impact—our commitment to overcoming challenges, fostering unity, and pushing the boundaries of what’s possible. Today, we carry the lessons learned during those early days as a testament to our resilience and determination to create a better world, no matter the circumstances.
Contact Info:
- Website: https://www.wecareimpact.com/
- Instagram: https://www.instagram.com/wecareimpact
- Facebook: https://www.facebook.com/WeCareImpactLLC
- Linkedin: https://www.linkedin.com/company/wecare-impact
- Twitter: https://twitter.com/wecareimpact
- Youtube: https://www.youtube.com/channel/UCwcbH3j253DRSOAY8qiOPBw
- Other: https://medium.com/@wecareimpact
Image Credits
Personal Photo : Alexandra Petruck Stream of Life Poster Art: Isla Moon