We were lucky to catch up with Naz De La Rosa recently and have shared our conversation below.

Naz, thanks for taking the time to share your stories with us today Looking back, what’s an important lesson you learned at a business?

The most important lesson I ever learned in business is, “give your ask.” Just like in our personal lives, we will only get what we have the courage to ask for. I used to be a really shy person when it came to asking for the sale believing that if I just did a great job my clients would ask me what else I was offering. That was until I joined a leadership training with some of the biggest female leaders in my state. When asked about how they achieved so much of their success, one said, “I always ask and I have no shame in asking. Always give your ask. Most times, that’s all it takes to close a deal.” Knowing exactly what to ask, when and how will truly change the way your business expands.

Naz, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a change agent. I help mostly companies, but also individuals, to smoothly navigate change and transitions. I do this by offering employee trainings and coaching that allows people to feel seen and understood during mergers, acquisitions and leadership changes and personal life transitions. My process helps companies to properly guide their employees through changes, which leads to higher retention and employee motivation while also lessening the backlash of a steep change curve.

While I work mostly for companies, I also have a wonderful list of 1:1 clients whom I serve by actively helping them create and navigate change in their personal and professional lives.

I love change and I truly believe that if you can prepare and properly move through change, you can end up exactly where you want instead of where the wind takes you. We are always manifesting, most of us passively. My goal in my business is to move the needle from passive to active!

What’s a lesson you had to unlearn and what’s the backstory?

I had to unlearn that busy meant productive. The majority of my business background is in corporate and not the post-Covid corporate with flexible work environments and work-from-home arrangements. No, my corporate background (and foundation) was what I call cubicle corporate where you are maybe truly productive 2-3 hours of the 8 you’re sitting at your desk. The other 6 hours you’re on the internet, chatting with co-workers, standing by the coffee machine and cooler, and at lunch. During my years in that environment I built the belief that as long as I was sitting in front of the computer for a number of hours it meant I was making progress and being productive.

When I became a business owner, my time meant money and it meant that the time I spent doing anything directly impacted my business. Busy isn’t the same as productive and I think sometimes business owners get lost in that mentality and it can really hurt their business. It’s better to have a productive, 2 power-hours than a mediocre, busy-bee 8…every single time.

What’s been the most effective strategy for growing your clientele?

I have a two-part process that I think has really helped me grow my clientele.

One, I only accept clients that are a “hell yes!” One of the fastest ways to ruin your reputation is to take on a client which you know right off the bat is not a good fit. And not every client will be a good fit! You have to be able to say no or to refer them to someone else when you think there’s a better fit for them.

Two, serve! When you have even one “hell yes” client, serve them with all you have. I mean really look at yourself as a partner in their life and treat them with the same amount of care, respect and A+ service that you would want. Going above and beyond for one client ensures referrals and referrals are the start of growing your business.

One of my very first clients, who hired me off Thumbtack, had a large network of connections and friends. I didn’t know this when I was working with her, but she was a “hell yes” client so I served her as best as I could. Two months into working with her, people started reaching out to me saying she had referred them and I added five clients just weeks after.

Your reputation for serving will never not be a good thing, so give it all you’ve got!

Contact Info:

• Website: www.believeitlifecoaching.com
• Instagram: www.instagram.com/believeitcoach